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Opportunities in Western Europe Bakery and Cereals Sector

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    Report

  • 165 Pages
  • September 2020
  • Region: Europe
  • GlobalData
  • ID: 5180297
Summary

The global bakery & cereals sector was valued at US$597,966.8 million in 2019. Western Europe was the second largest region with a value share of 25.2% in the global bakery & cereals sector in 2019, and is forecast to record a CAGR of 0.2% during 2019-2024. Based on the relative performance of countries on multiple metrics, Finland, the Netherlands, Ireland, and France were shortlisted as high potential countries primarily due to their large bakery & cereals market sizes, projected high value growth rates, and projected rising per capita value growth levels. The overall bakery & cereals sector in the Western European region is fragmented with the top five companies - Mondelēz International, Inc., The Kellogg Company Barilla, Yildiz Holding AS, and Grupo Bimbo, S.A.B. de C.V., accounting for just 9.9% of overall sales in 2019. Artisanal producers accounted for 37.5% share, while private labels held a 15.8% share in the same year. In Western Europe H&W sales accounted for 27.4% of overall bakery & cereal sales in 2019, higher than the global percentage of 25.6%. Food & drinks specialists was the largest distribution channel in the Western European bakery & cereals sector with a value share of 42.7% in 2019. Flexible packaging was the most commonly used pack material in the Western Europe bakery & cereals sector, accounting for a volume share of 77.8% in 2019.

This report brings together multiple data sources to provide a comprehensive overview of the Western Europe Bakery & Cereals industry. It includes market overview, high growth country analysis, top companies, key distribution channels, packaging formats and case studies.

Scope

This report brings together multiple data sources to provide a comprehensive overview of Western Europe bakery & cereals sector, analyzing data from 19 countries in the region. It includes analysis on the following -
  • Market Environment: Includes sector size, market size, and growth analysis by category.
  • High-potential Countries’ Analysis: Indicates changing share of value consumption in the various bakery & cereals by category across high-potential countries in the Western Europe region. It also provides Risk-Reward analysis of 4 countries across Western Europe region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure.
  • Country Deep Dive: Provides the overview, demographic analysis, and key trends across high potential countries.
  • Success Stories: Provides some of the most compelling bakery & cereals manufacturers, brands, products, and marketing campaigns in the Western Europe region. It also provides a better understanding of how a certain manufacturer achieved success in the sector, and insights.
  • Competitive Environment: Provides an overview of leading companies in the Western Europe region, besides analyzing the growth of private label in the region.
  • Health & Wellness Analysis*: Provides insights on the Health & Wellness products in terms of value and percentage share in the overall bakery & cereals sector during 2014-2024. The analysis includes key Health & Wellness attributes and consumer benefits driving the sales of bakery & cereals sector in 2019. It also covers the market share of leading companies offering bakery & cereals products with health and wellness attributes in the same year.
  • Distribution Analysis: Provides analysis on the leading distribution channels in the Western Europe bakery & cereals sector in 2019. It covers: “Dollar Stores”, variety stores & general merchandise retailers, cash & carries & warehouse clubs, convenience stores, department stores, drug stores & pharmacies, e-retailers, hypermarkets & supermarkets, food & drinks specialists, vending machines, and others
  • Packaging Analysis*: The report provides percentage share (in 2019) and growth analysis (during 2014-2024) for various pack materials, pack type, closure, and primary outer types based on the volume sales (by pack units) of bakery & cereals .
  • Challenges and Future Outlook: Provides the challenges and future outlook pertaining to Western Europe bakery & cereals sector.

Reasons to Buy
  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
  • To gain competitive intelligence about leading companies in the sector in the region with information about their market share and growth rates

Table of Contents

Part 1: Market Environment
  • Market size analysis-Western Europe compared to other regions
  • Value and volume growth analysis by region
  • Western Europe market growth analysis by country
  • Western Europe market growth analysis by category

Part 2: High-Potential Countries’ Analysis
  • Methodology-Identifying high potential countries
  • Top four high-potential countries in the Western Europe
  • Overview of high-potential countries in the Western Europe
  • Growth contribution analysis by country
  • Value share analysis of bakery & cereals compared to other food sectors
  • Change in consumption levels by country and category
  • Per capita consumption analysis
  • Per capita expenditure analysis

Part 3: Country Deep Dive
  • Overview of Finland bakery & cereals sector
  • Demographic analysis-Finland
  • Market size analysis of top 3 cities
  • Market size analysis of top 3 cities by categories
  • Top 3 cities contribution to volume growth
  • Key trends in the Finland bakery & cereals sector
  • Overview of the Netherlands bakery & cereals sector
  • Demographic analysis-Netherlands
  • Market size analysis of top 9 cities
  • Market size analysis of top 9 cities by categories
  • Top 9 cities contribution to volume growth
  • Key trends in the Netherlands bakery & cereals sector
  • Overview of Ireland bakery & cereals sector
  • Demographic analysis-Ireland
  • Market size analysis of top 2 cities
  • Market size analysis of top 2 cities by categories
  • Top 2 cities contribution to volume growth
  • Key trends in the Ireland bakery & cereals sector
  • Overview of France bakery & cereals sector
  • Demographic analysis-France
  • Market size analysis of top 10 cities
  • Market size analysis of top 10 cities by categories
  • Top 10 cities contribution to volume growth
  • Key trends in France bakery & cereals sector

Part 4: Success Stories
  • About case studies
  • Case Study: Seedful Company
  • Case Study: Incredible Bakery Company
  • Case Study: Grenade Limited

Part 5: Competitive Environment
  • Leading companies share in the Western Europe bakery & cereals sector
  • Brand share analysis of top 5 companies
  • Leading companies in the Western Europe bakery & cereals sector
  • Leading brands in the Western Europe bakery & cereals Sector
  • Private label penetration in the Western Europe bakery & cereals sector

Part 6: Health & Wellness Analysis
  • Value share analysis of health & wellness market
  • Health & wellness market growth analysis by country
  • Key product attributes and consumer benefits
  • Leading health & wellness companies by category

Part 7: Distribution Analysis
  • Leading distribution channels by country
  • Leading distribution channels by category

Part 8: Packaging Analysis
  • Growth analysis by key pack material and pack type
  • Growth analysis by closure type and primary outer type

Part 9: Challenges and Future Outlook
  • Key challenges in the Western Europe bakery & cereals sector
  • Future outlook of the Western Europe bakery & cereals sector
  • Appendix
  • Definitions
  • About the Publisher

List of Tables
  • Regional comparison: Market size, growth, and per capita analysis, 2019-2024
  • Overview of high-potential countries in the Western Europe
  • Value share of bakery & cereals sector as a proportion of overall food by country, 2019
  • Change in consumption of category within bakery & cereals (value terms), by country, 2019-2024
  • Market size analysis of top 3 cities by categories
  • Market size analysis of top 9 cities by categories
  • Market size analysis of top 2 cities by categories
  • Market size analysis of top 10 cities by categories
  • Top 5 companies share by brand (in value terms) in the Western Europe bakery & cereals sector, 2019
  • Private Label penetration (in value terms) in bakery & cereals sector, 2019
  • Health & Wellness value and its share in overall sales, 2014-2024
  • Share of product attributes in high-potential countries Western Europe, 2019
  • Leading Distribution Channels in the Western Europe by Country, 2019
  • Leading Distribution Channels in the Western Europe by Category, 2019

List of Figures
  • Annual value growth analysis by region, 2019-2024
  • Annual volume growth analysis by region, 2019-2024
  • Category volume growth analysis of countries compared to regional average growth
  • Country value size and CAGR analysis grid based on regional average
  • Value and volume growth analysis by category in the Western Europe, 2019-2024
  • Country-level contribution to the growth of baking ingredients in the Western Europe, 2019-2024
  • Country-level contribution to the growth of bread mixes in the Western Europe, 2019-2024
  • Country-level contribution to the growth of bread & rolls in the Western Europe, 2019-2024
  • Country-level contribution to the growth of breakfast cereals category in the Western Europe, 2019-2024
  • Country-level contribution to the growth of cakes, pastries & sweet pies category in the Western Europe, 2019-2024
  • Country-level contribution to the growth of cereal bars category in the Western Europe, 2019-2024
  • Country-level contribution to the growth of cookies (sweet biscuits) category in the Western Europe, 2019-2024
  • Country-level contribution to the growth of dough products category in the Western Europe, 2019-2024
  • Country-level contribution to the growth of energy bars category in the Western Europe, 2019-2024
  • Country-level contribution to the growth of morning goods category in the Western Europe, 2019-2024
  • Country-level contribution to the growth of savory biscuits category in the Western Europe, 2019-2024
  • Per Capita Consumption by category in the Western Europe by Country, 2019
  • Per Capita Expenditure by category in the Western Europe by Country, 2019
  • Finland: category share
  • Demographic analysis*-Finland
  • Market size analysis of top 3 cities
  • Top 3 cities contribution to volume growth
  • Netherlands: category share
  • Demographic analysis*-Netherlands
  • Market size analysis of top 9 cities
  • Top 9 cities contribution to volume growth
  • Ireland: category share
  • Demographic analysis*-Ireland
  • Market size analysis of top 2 cities
  • Top 2 cities contribution to volume growth
  • France: category share
  • Demographic analysis*-France
  • Market size analysis of top 10 cities
  • Top 10 cities contribution to volume growth
  • Leading companies in Western Europe bakery & cereals sector by value sales (% share), 2019
  • Leading companies in Western Europe bakery & cereals sector by value sales (US$ Million), 2019
  • Leading Brands (including Private label) in Western Europe B&C sector by value sales (US$ Million), 2019
  • Country-level contribution to the growth of H&W Market in Western Europe, 2019-2024
  • Growth analysis by key pack material and pack type
  • Growth analysis by closure type and outers

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Mondelez International Inc
  • The Kellogg Company
  • Barilla
  • Yildiz Holding AS
  • Grupo Bimbo
  • S.A.B. de C.V.
  • Agrofert a.s.
  • Associated British Foods Plc
  • Barilla Holding S.p.A.
  • Bauli S.P.A.
  • Nestlé SA