Opportunities in Eastern Europe Bakery and Cereals Sector

Summary

Eastern Europe captured lowest value share of 7.8% in the global bakery & cereals sector in 2019, and is forecast to record a CAGR of 2.0% during 2019-2024. Based on the relative performance of countries on multiple metrics, Turkey, Romania, Russia, and Bulgaria were shortlisted as high potential countries primarily due to their large bakery & cereals market sizes, projected high value growth rates, and projected rising per capita value growth levels. The overall bakery & cereals sector in the Eastern European region is fragmented with the top five companies - Uno Bakery Corp, Mondelez International, Inc, ETI Gida San. ve Tic. A.S. Titan Sa Yildiz Holding AS, accounting for just 8.6% of overall sales in 2019. Artisanal producers accounted highest value share of for 31.8% share, while private labels held a 6.3% share in the same year. The overall value of the health & wellness market in the Eastern Europe bakery & cereals sector is expected to increase from US$11,003.1 million in 2019 to US$12,883.0 million in 2024. Food & drinks specialists was the largest distribution channel in the Eastern European bakery & cereals sector with a value share of 39.5% in 2019. Flexible packaging was the most commonly used pack material in the Eastern Europe bakery & cereals sector, accounting for a volume share of 89.1% in 2019.

This report brings together multiple data sources to provide a comprehensive overview of the Eastern Europe Bakery & Cereals industry. It includes market overview, high growth country analysis, top companies, key distribution channels, packaging formats and case studies.

Scope

This report brings together multiple data sources to provide a comprehensive overview of Eastern Europe bakery & cereals sector, analyzing data from 20 countries in the region. It includes analysis on the following -

• Market Environment: Includes sector size, market size, and growth analysis by category.
• High-potential Countries’ Analysis: Indicates changing share of value consumption in the various bakery & cereals by category across high-potential countries in Eastern Europe region. It also provides Risk-Reward analysis of 4 countries across Eastern Europe region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure.
• Country Deep Dive: Provides the overview, demographic analysis, and key trends across high potential countries.
• Success Stories: Provides some of the most compelling bakery & cereals manufacturers, brands, products, and marketing campaigns in Eastern Europe region. It also provides a better understanding of how a certain manufacturer achieved success in the sector, and insights.
• Competitive Environment: Provides an overview of leading companies in Eastern Europe region, besides analyzing the growth of private label in the region.
• Health & Wellness Analysis*: Provides insights on the Health & Wellness products in terms of value and percentage share in the overall bakery & cereals sector during 2014-2024. The analysis includes key Health & Wellness attributes and consumer benefits driving the sales of bakery & cereals sector in 2019. It also covers the market share of leading companies offering bakery & cereals products with health and wellness attributes in the same year.
• Distribution Analysis: Provides analysis on the leading distribution channels in Eastern Europe bakery & cereals sector in 2019. It covers - Hypermarkets & Supermarkets, Food & Drinks Specialists, Convenience Stores, eRetailers, “Dollar Stores”, Variety Stores & General Merchandise Retailers, Cash & Carries & Warehouse Clubs, Department Stores, Vending machines, Drug stores & Pharmacies, Others.
• Packaging Analysis*: The report provides percentage share (in 2019) and growth analysis (during 2014-2024) for various pack materials pack type, closure, and primary outer types based on the volume sales (by pack units) of bakery & cereals products.
• Challenges and Future Outlook: Provides the challenges and future outlook pertaining to Eastern Europe’s bakery & cereals sector.

Reasons to Buy

• Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
• The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
• The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
• To gain competitive intelligence about leading companies in the sector in the region with information about their market share and growth rates