Opportunities in Eastern Europe Cosmetics and Toiletries industry

Summary

Eastern Europe held a value share of 5.7% in the global cosmetics & toiletries industry in 2019. In value terms, the Eastern Europe cosmetics & toiletries industry is forecast to record a CAGR of 3.9% during 2019-2024 to reach US$33,487.6 million in 2024 from US$27,622.1 million in 2019. In volume terms, it is expected to reach 9,898 million units in 2024 from 9,168.5 million units in 2019, growing at a CAGR of 1.5% during 2019-2024. Based on the relative performance of countries on multiple metrics, Poland, Turkey, Romania, and Bulgaria were shortlisted as high-potential countries, primarily due to the large cosmetics & toiletries industry size, projected high-value growth rates, and projected rising per capita value growth levels. Based on the relative performance of countries on multiple metrics, Poland, Turkey, Romania, and Bulgaria were shortlisted as high-potential countries, primarily due to the large cosmetics & toiletries industry size, projected high-value growth rates, and projected rising per capita value growth levels. Hypermarkets & supermarkets was the leading distribution channel in the Eastern Europe cosmetics & toiletries industry, with a value share of 30% in 2019. Rigid plastics was the most commonly used pack material in the Eastern Europe cosmetics & toiletries industry with a 41.9% market share in 2019.

This report brings together multiple data sources to provide a comprehensive overview of the Eastern Europe cosmetics & toiletries industry. It includes market overview, high growth country analysis, top companies, key distribution channels, packaging formats and case studies.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Eastern Europe cosmetics & toiletries industry, analyzing data from 20 countries in the region. It includes analysis on the following -

• Market Environment: Includes industry size, market size, and growth analysis by category
• High-Potential Countries’ Analysis: Indicates changing share of value consumption in the various C&T sectors across high-potential countries in the Eastern Europe region. It also provides risk-reward analysis of four countries across the Eastern Europe region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure
• Country Deep Dive: Provides the overview, demographic analysis, and key trends across high-potential countries
• Success Stories: Provides some of the most compelling cosmetics & toiletries manufacturers, brands, products, and marketing campaigns in the Eastern Europe region. It also provides a better understanding of how a certain manufacturer achieved success in the industry, and insights
• Competitive Environment: Provides an overview of leading companies in the Eastern Europe region, besides analyzing growth of private label in the region
• Distribution Analysis: Provides analysis on the leading distribution channels in Eastern Europe cosmetics & toiletries industry in 2019. It covers five distribution channels - hypermarkets & supermarkets, convenience stores, direct sellers, chemists/pharmacies, health & beauty stores, and others which includes parapharmacies/drugstores, department stores, eRetailers, “Dollar Stores”, variety stores & general merchandise retailers, cash & carries and warehouse clubs, and other retailers
• Packaging Analysis*: The report provides percentage share (in 2019) and growth analysis (during 2014-2024) for various pack materials pack type, closure, and primary outer types based on the volume sales (by pack units) of cosmetics & toiletries
• Challenges and Future Outlook: Provides the challenges and future outlook pertaining to Eastern Europe cosmetics & toiletries industry

Reasons to Buy

• Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
• The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
• The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
• To gain competitive intelligence about leading companies in the sector in the region with information about their market share and growth rates