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Building Products that Matter

  • ID: 5180554
  • Book
  • May 2021
  • 352 Pages
  • Elsevier Science and Technology

Building Products that Matter: A Digital Health Perspective in the Age of IoT discusses how design thinking applied to product development will lead to business success. The book's focus is on the use of IoT in medical device development.  Sections provide a multi-disciplinary approach to product development in healthcare and beyond that is ideal for designers, engineers, marketing leads and production engineering. Included content will help readers adapt their company from revenue streams solely focused on one time or hardware only sales into models where revenue streams come from both an initial purchase and ongoing subscription basis.

  • Provides a designer's perspective to healthcare product design and development
  • Presents an approach to the integration of technology with business models for product innovation
  • Includes guidance on how medical device companies can compete with lifestyle companies in healthcare
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Part 1: What it means to "matter” A. What is innovation? -- Porter-"change economic behavior” and Ten Types Doblin. B. Finding the Sweet spot: Innovation venn
IDEO Venn, talk about misses and example of misses. Talk about technology push vs. problem solving. C. "Matters” jumps the chasm
key to population health vs. single patient D. "Matters” creates differentiation
key to adoption and sustainability E. Effective therapy matters.  Precision/personal health vs population health and the opportunity to do both in a scalable, cost effective way with automation.  Talk learnings from animal health here F. Matters means solving a hard problem.  Patient behavior is a hard problem.

Part 2: Why now is the time for IoT in Healthcare A. Apple and Moore's Law have changed everything G. Why IoT for healthcare now? H. "The Nudge” changes chronic therapy forever

Part 3: Methods for IoT product development A. Five steps from HBR article. I. Lean Startup and Agile are both Design Thinking
nothing new to designers J. Not waterfall or agile, waterfall AND agile K. Navigating a rich Ecosystem
Make vs. Buy, workflow integration L. How As-A-Service changes development

Part 4: The new product life cycle (PLC) fundamentals for IoT A. It's the data, stupid. Data determines direction of therapy.  Data confirms compliance and efficacy. Data is objective. Data measures behavior. "Natural Experimets” via MedFuse talk. M. Security
standards and good practices
CIO post with Todd C and locksmith. N. Firmware and upgrades O. Connectivity
think enterprise P. Low power is all about good software Q. Location, Location, Location R. Installation and Maintenance
how to kill the golden goose. S. Workflow and lifestyle integration
designer's world

Part 5: Don't forget the business transformation A. Three part view of the business (chart) T. Software enabled hardware or Hardware enabled software U. Recurring vs Re-occurring Revenue V. Consumer AND Enterprise in IoT W. Three steps to digital service
T Chou.

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Nelson, Scott A.
For over 30 years Dr. Scott Nelson has led product development, product management, and entrepreneurial business growth as a technology and business leader. He is presently Executive Technical Advisor and Board Member for TheraTec, Inc. as well as the Founder and CEO of Reuleaux Technology, LLC, which advised companies and startups on strategies and new-business development in IoT markets.

Previously Scott was the Chief Product Officer and Vice President of Product at Digi International (NASDAQ: DGII), a leading global provider of business and mission-critical Internet of Things (IoT) products and services. Prior to Digi he was the Chief Technical Officer (CTO) and Executive Vice President of Corporate Development at SkyWater Technology Foundry, where he led strategy, growth, and new-offering development. He began his career at Honeywell in the Corporate R&D center he spent the next 15 years at Logic PD as CTO and EVP. At Logic PD he worked with hundreds of companies on business strategy and new product introductions while growing the company's Product Development and Products business to one of the most well-known and largest design and engineering service organizations in the country with design centers in Minneapolis, Boston and San Diego.

As technology evangelist Scott is connected to Silicon Valley and at present is a member of multiple tech start up advisory boards and a leading startup accelerator, the Alchemist Accelerator. In 2014 Scott lead the development of a strategic partnership between Logic PD and TheraTec, a digital therapy company, and is the acting senior technical advisor of TheraTec. He serves on the Advisory Boards of Multi-tech Systems, Keewi, QSense, TheraTec, Logic PD, and various other startups.

Scott received an HW Sweatt award while at Honeywell and was named a Titan of Technology by the MSP Business Journal in 2015. He holds a Ph.D. in applied and engineering physics from Cornell University, a doctoral minor in business administration from the Samuel Johnson School of Management at Cornell University and a B.A. degree in physics and mathematics from St. Olaf College.
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