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South America Authentication and Brand Protection Market Forecast to 2027 - COVID-19 Impact and Regional Analysis By Type, Technology, and Application

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    Report

  • 101 Pages
  • September 2020
  • The Insight Partners
  • ID: 5180817
UP TO OFF until Mar 31st 2024
The authentication and brand protection market in SAM is expected to grow from US$ 93.12 million in 2019 to US$ 168.66 million by 2027; it is estimated to grow at a CAGR of 8.1% from 2020 to 2027.

Rise in duplicate consumer electronics products and automotive components is boosting the demand for authentication and brand protection. The consumer electronics industry including the automotive industry have witnessed vast and rapid developments over the years in both developed and developing countries. The requirements of these products remains to grow year-on-year. With the rise in demand for consumer electronics and automotive components, these products' supply chain is disrupted with counterfeit products. The evolution of the grey market for both consumer electronics as well as automotive components has displayed various unavoidable incidents. This has further led the SAM population to ask for genuine and legitimate products, which is further driving the demand for authentication and brand protection. The recent emphasizing demand for genuine products is among the other factors expected to positively influence the demand for authentication and brand protection.

Based on type, the overt segment led the authentication and brand protection market in 2019. Overt authentication and brand protection is visible to the naked eye, and it allows consumers, inspectors, and government agencies to identify the package's authenticity quickly. Micro-optic lens films, holograms, embossed optical film, and state-of-the-art complex security printing software are few of the available technologies that can be used to design brand security labels. It is a standard practice to link vital overt security elements with covert or tracking security technologies for an advanced, multi-layered protection strategy. The visible security features in the authentication stack serve a valuable purpose. They offer a way for individuals to inspect packaging without any special tools, and the specialized color-shifting inks are often difficult to reproduce using scanners or reprographic methods. Technologies commonly employed for overt security include optically-variable inks, pearlescent inks, gold and silver inks, anti-tampering techniques (tamper-evident closures and labels), and optical security technologies (holographic seals and labels). These technological factors ultimately drive the authentication and brand protection market. Furthermore, the COVID-19 pandemic is affecting various industries in the SAM region and directly impacting the spending. According to the Center for Strategic and International Studies, owing to COVID-19 impact, Brazil would experience contraction in GDP in the second quarter. The COVID-19 pandemic continues to enforce the temporary closure of retail stores & manufacturing plants in the countries of SAM, signaling an unprecedented disruption of commerce. Retailers and brands are facing various short-term challenges regarding health and safety, supply chain, labor force, cash flow, consumer demand, and marketing. Brazil has had the worst hit in the region, with the number of positive cases continuing to surge on a daily basis. The outbreak of COVID-19 has weakened the manufacturing volume and trade in Brazil and other countries in SAM.

The overall SAM authentication and brand protection market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. The process also serves the purpose of obtaining overview and forecast for the authentication and brand protection market with respect to all the segments pertaining to the region. Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data, as well as to gain more analytical insights into the topic. The participants who typically take part in such a process include industry experts, such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants, such as valuation experts, research analysts, and key opinion leaders specializing in the SAM authentication and brand protection market. Applied DNA Sciences, Inc.; Avery Dennison Corporation; Arjo Solutions (Arjowiggins Security); De La Rue PLC; Eastman Kodak Company; 3M are among a few players operating in SAM authentication and brand protection market.

Reasons to Buy
  • Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the SAM authentication and brand protection market
  • Highlights key business priorities in order to assist companies to realign their business strategies
  • The key findings and recommendations highlight crucial progressive industry trends in the SAM authentication and brand protection market, thereby allowing players across the value chain to develop effective long-term strategies
  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
  • Scrutinize in-depth SAM market trends and outlook coupled with the factors driving the authentication and brand protection market, as well as those hindering it
  • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution

Table of Contents

1. Introduction
1.1 Study Scope
1.2 Report Guidance
1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. SAM Authentication and Brand Protection Market Landscape
4.1 Market Overview
4.2 SAM PEST Analysis
4.3 Ecosystem Analysis
4.4 Expert Opinions
5. SAM Authentication and brand protection market - Key Industry Dynamics
5.1 Drivers
5.1.1 Demand for Genuine Products is getting emphasized
5.1.2 Rising worries over Duplicate Consumer Electronics Products and Automotive Components
5.2 Restraints
5.2.1 Authentication Labeling is being Replicated
5.3 Opportunity
5.3.1 Coming up of Unified Solutions
5.4 Future Trend
5.4.1 Blockchain Technology is being Grasped
5.5 Impact Analysis of Drivers and Restraints
6. Authentication and Brand Protection Market - SAM Market Analysis
6.1 SAM Authentication and Brand Protection Market Overview
6.2 SAM Authentication and Brand Protection Market Forecast and Analysis
6.3 Market Positioning - Key Players
7. SAM Authentication and Brand Protection Market Analysis - By Type
7.1 Overview
7.2 SAM Authentication and Brand Protection Market Breakdown, by Type, 2019 & 2027
7.3 Overt
7.3.1 Overt Market Revenue and Forecast to 2027 (US$ Million)
7.4 Covert
7.4.1 Overview
7.4.2 Covert Market Revenue and Forecast to 2027 (US$ Million)
7.5 Forensic
7.5.1 Overview
7.5.2 Forensic Market Revenue and Forecast to 2027 (US$ Million)
7.6 Digital
7.6.1 Overview
7.6.2 Digital Market Revenue and Forecast to 2027 (US$ Million)
8. SAM Authentication and Brand Protection Market Analysis - By Technology
8.1 Overview
8.2 SAM Authentication and Brand Protection Market Breakdown, by Technology, 2019 & 2027
8.3 Security Printing & Tamper Proof Labels
8.3.1 Overview
8.3.2 Security Printing & Tamper Proof Labels Market Revenue and Forecast to 2027 (US$ Million)
8.4 Security Inks & Coatings
8.4.1 Overview
8.4.2 Security Inks & Coatings Market Revenue and Forecast to 2027 (US$ Million)
8.5 Optically Variable Devices (OVDS) and Holograms
8.5.1 Overview
8.5.2 OVDS and Holograms Market Revenue and Forecast to 2027 (US$ Million)
8.6 Unique Codes
8.6.1 Overview
8.6.2 Unique Codes Market Revenue and Forecast to 2027 (US$ Million)
8.7 Bar Codes
8.7.1 Overview
8.7.2 Bar Codes Market Revenue and Forecast to 2027 (US$ Million)
8.8 RFID
8.8.1 Overview
8.8.2 RFID Market Revenue and Forecast to 2027 (US$ Million)
8.9 Authentication ICS
8.9.1 Overview
8.9.2 Authentication ICS Market Revenue and Forecast to 2027 (US$ Million)
8.10 Others
8.10.1 Overview
8.10.2 Others Market Revenue and Forecast to 2027 (US$ Million)
9. SAM Authentication and Brand Protection Market Analysis - By Application
9.1 Overview
9.2 SAM Authentication and Brand Protection Market Breakdown, by Application, 2019 & 2027
9.3 Medical
9.3.1 Overview
9.3.2 Medical Market Revenue and Forecast to 2027 (US$ Million)
9.4 Automotive
9.4.1 Overview
9.4.2 Automotive Market Revenue and Forecast to 2027 (US$ Million)
9.5 Food & Beverage
9.5.1 Overview
9.5.2 Food & Beverage Market Revenue and Forecast to 2027 (US$ Million)
9.6 Chemical
9.6.1 Overview
9.6.2 Chemical Market Revenue and Forecast to 2027 (US$ Million)
9.7 Consumer Electronics
9.7.1 Overview
9.7.2 Consumer Electronics Market Revenue and Forecast to 2027 (US$ Million)
9.8 Others
9.8.1 Overview
9.8.2 Others Market Revenue and Forecast to 2027 (US$ Million)
10. SAM Authentication and Brand Protection Market - Country Analysis
10.1 Overview
10.1.1 SAM: Authentication and Brand Protection Market, By Country
10.1.1.1 Brazil: Authentication and Brand Protection Market - Revenue and Forecast to 2027 (US$ Million)
10.1.1.1.1 Brazil: Authentication and Brand Protection Market, by Type
10.1.1.1.2 Brazil: Authentication and Brand Protection Market, by Technology
10.1.1.1.3 Brazil: Authentication and Brand Protection Market, by Application
10.1.1.2 Argentina: Authentication and Brand Protection Market - Revenue and Forecast to 2027 (US$ Million)
10.1.1.2.1 Argentina: Authentication and Brand Protection Market, by Type
10.1.1.2.2 Argentina: Authentication and Brand Protection Market, by Technology
10.1.1.2.3 Argentina: Authentication and Brand Protection Market, by Application
10.1.1.3 Rest of SAM: Authentication and Brand Protection Market - Revenue and Forecast to 2027 (US$ Million)
10.1.1.3.1 Rest of SAM: Authentication and Brand Protection Market, by Type
10.1.1.3.2 Rest of SAM: Authentication and Brand Protection Market, by Technology
10.1.1.3.3 Rest of SAM: Authentication and Brand Protection Market, by Application
11. Impact of COVID-19 Pandemic on SAM Authentication and Brand Protection Market
11.1 SAM: Impact assessment of COVID-19 Pandemic
12. Authentication and Brand Protection Market- Industry Landscape
12.1 Market Initiative
12.2 Merger and Acquisition
12.3 New Development
13. Company Profiles
13.1 Applied DNA Sciences, Inc.
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Eastman Kodak Company
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 De La Rue PLC
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Avery Dennison Corporation
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 3M
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 Arjo Solutions (Arjowiggins Security)
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
14. Appendix
14.1 About the Publisher
14.2 Glossary of Terms

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Applied DNA Sciences, Inc.
  • Arjo Solutions (Arjowiggins Security)
  • Avery Dennison Corporation
  • Eastman Kodak Company
  • De La Rue PLC
  • 3M