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Tobacco in Jordan

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    Report

  • 26 Pages
  • July 2025
  • Region: Jordan
  • Euromonitor International
  • ID: 5181336
The government raised the taxation rates on all categories of tobacco in Jordan in 2024. Hence, tobacco product prices increased across the board in 2024. Taxation changes favoured cigarettes and heated tobacco as their prices grew by up to 20%. Meanwhile, prices of shisha products rose by up to 40%, while e-vapour products’ prices increased by up to 50%.

The Tobacco in Jordan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, E-Vapour Consumables (Illicit+Legal), Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tobacco market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Tobacco in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for tobacco?
MARKET BACKGROUND
  • Legislation
TAXATION AND DUTY LEVIES
MARKET DATA
  • Table 1 Sales of Tobacco by Category: Volume 2019-2024
  • Table 2 Sales of Tobacco by Category: Value 2019-2024
  • Table 3 Sales of Tobacco by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Tobacco by Category: % Value Growth 2019-2024
  • Table 5 Forecast Sales of Tobacco by Category: Volume 2024-2029
  • Table 6 Forecast Sales of Tobacco by Category: Volume 2024-2029
  • Table 7 Forecast Sales of Tobacco by Category: Value 2024-2029
  • Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2024-2029
  • Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2024-2029
DISCLAIMER
CIGARETTES
  • Key Data Findings
  • 2024 Developments
  • New excise taxes favour a shift to cigarettes
  • The leading players introduce novelties in the market
  • Wide access offers a competitive edge to small local grocers
  • Prospects and Opportunities
  • Taxation changes to continue to pique interest in cigarettes
  • Rising health awareness to slow retail volume growth
  • New flavours to appear in cigarettes
  • Category Data
  • Table 10 Sales of Cigarettes: Volume 2019-2024
  • Table 11 Sales of Cigarettes by Category: Value 2019-2024
  • Table 12 Sales of Cigarettes: % Volume Growth 2019-2024
  • Table 13 Sales of Cigarettes by Category: % Value Growth 2019-2024
  • Table 14 NBO Company Shares of Cigarettes: % Volume 2020-2024
  • Table 15 LBN Brand Shares of Cigarettes: % Volume 2021-2024
  • Table 16 Sales of Cigarettes by Distribution Format: % Volume 2019-2024
  • Table 17 Forecast Sales of Cigarettes: Volume 2024-2029
  • Table 18 Forecast Sales of Cigarettes by Category: Value 2024-2029
  • Table 19 Forecast Sales of Cigarettes: % Volume Growth 2024-2029
  • Table 20 Forecast Sales of Cigarettes by Category: % Value Growth 2024-2029
CIGARS, CIGARILLOS AND SMOKING TOBACCO
  • Smoking tobacco shapes the overall performance
  • Mazaya enjoys strong distribution and a high profile to dominate smoking tobacco
  • Broader selections and convenience push traffic through supermarkets
  • Population growth and higher tourism flows to support positive sales trajectory
  • Tourism to stimulate on-trade consumption
  • High taxation of e-vapour products to stem crossover from shisha players
  • Table 21 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2019-2024
  • Table 22 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2019-2024
  • Table 23 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2019-2024
  • Table 24 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2019-2024
  • Table 25 NBO Company Shares of Cigars and Cigarillos: % Volume 2020-2024
  • Table 26 LBN Brand Shares of Cigars and Cigarillos: % Volume 2021-2024
  • Table 27 NBO Company Shares of Smoking Tobacco: % Volume 2020-2024
  • Table 28 LBN Brand Shares of Smoking Tobacco: % Volume 2021-2024
  • Table 29 Distribution of Cigars and Cigarillos by Format: % Volume 2019-2024
  • Table 30 Distribution of Smoking Tobacco by Format: % Volume 2019-2024
  • Table 31 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2024-2029
  • Table 32 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2024-2029
  • Table 33 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2024-2029
  • Table 34 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2024-2029
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO
  • Heated tobacco benefits from migration from e-vapour products and new launches
  • Companies invest in heated tobacco and e-vapour products but the competitive landscapes remain highly fragmented
  • Tobacco specialists monopolise e-vapour products but continue to cede ground in heated tobacco
  • High taxation to disrupt retail volume and value sales split of e-vapour products in the early forecast period
  • Shift to perceived less harmful alternatives to boost heated tobacco and e-vapour products
  • Players to focus innovation on heated tobacco
  • Table 35 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
  • Table 36 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024
  • Table 37 NBO Company Shares of Smokeless Tobacco: % Volume 2020-2024
  • Table 38 LBN Brand Shares of Smokeless Tobacco: % Volume 2021-2024
  • Table 39 Distribution of Smokeless Tobacco by Format: % Volume 2019-2024
  • Table 40 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2024-2029
  • Table 41 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2024-2029