As of now, more than 150 meal kit companies are operating in the United States. Companies like Blue Apron, Home Chef, Kroger, Marley Spoon Inc, and Goodfood are investing heavily in United States Meal Kit Market. As the disposable income among millennial is increasing and time-crunch to prepare complete food are helping to grow the meal kits market in the United States. Meal Kits also have other benefits as it supports the consumer in cooking exotic dishes with proper ingredients and recipes.
The Impact of COVID-19 on Meal Kit Industry
Coronavirus has disrupted most of the industry negatively, but it has raised the demand for Meal Kits in the United States. This growth is due to the demand of customer for safe food during the lockdown. Since most food outlets and restaurants were closed during this period. In this report, we have covered all the insight for United States Meal Kit Market affected by COVID-19.
This report titled “United States Meal Kit Market by Food Type (Fresh & Processed Food), Ordering Methods (Online, Exclusive In-Store and Online & In-store), Category (Vegetarian, Non-Vegetarian), States (California, New York, Texas, Florida, Pennsylvania, Illinois and Others), Company Analysis (Blue Apron Holdings, Goodfood, HelloFresh, Marley Spoon Inc, and Kroger Co.)” provides complete analysis of the Meal Kit Market in the United States.
States - Top Six States Meal Kit Market is Covered in the Report
1. California
2. New York
3. Texas
4. Florida
5. Pennsylvania
6. Illinois
7. Rest of United States
Food Type - Both the Types of Food Market Covered in the Report
- Fresh Food
- Process Food
Ordering Methods - All three Types of Ordering Methods Market Covered in the Report
- Exclusive Online
- Exclusive In-Store
- Online & In-store
Food Category - Both Food Categories Market is Covered in the Report
- Vegetarian
- Non-Vegetarian
All the 5 Companies have been studied from Three Points
- Overview
- Recent Developments & Strategy
- Sales Analysis
Company Analysis
1. Blue Apron Holdings
2. Goodfood
3. HelloFresh
4. Marley Spoon Inc
5. Kroger Co.
Table of Contents
Companies Mentioned
- Blue Apron Holdings
- Goodfood
- HelloFresh
- Marley Spoon Inc
- Kroger Co.
Methodology
In this report, for analyzing the future trends for the studied market during the forecast period, the publisher has incorporated rigorous statistical and econometric methods, further scrutinized by secondary, primary sources and by in-house experts, supported through their extensive data intelligence repository. The market is studied holistically from both demand and supply-side perspectives. This is carried out to analyze both end-user and producer behavior patterns, in the review period, which affects price, demand and consumption trends. As the study demands to analyze the long-term nature of the market, the identification of factors influencing the market is based on the fundamentality of the study market.
Through secondary and primary researches, which largely include interviews with industry participants, reliable statistics, and regional intelligence, are identified and are transformed to quantitative data through data extraction, and further applied for inferential purposes. The publisher's in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. These analytical tools and models sanitize the data & statistics and enhance the accuracy of their recommendations and advice.
Primary Research
The primary purpose of this phase is to extract qualitative information regarding the market from the key industry leaders. The primary research efforts include reaching out to participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions. The publisher also established professional corporate relations with various companies that allow us greater flexibility for reaching out to industry participants and commentators for interviews and discussions, fulfilling the following functions:
- Validates and improves the data quality and strengthens research proceeds
- Further develop the analyst team’s market understanding and expertise
- Supplies authentic information about market size, share, growth, and forecast
The researcher's primary research interview and discussion panels are typically composed of the most experienced industry members. These participants include, however, are not limited to:
- Chief executives and VPs of leading corporations specific to the industry
- Product and sales managers or country heads; channel partners and top level distributors; banking, investment, and valuation experts
- Key opinion leaders (KOLs)
Secondary Research
The publisher refers to a broad array of industry sources for their secondary research, which typically includes, however, is not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Patent and regulatory databases for understanding of technical & legal developments
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic new articles, webcasts, and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecasts
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