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In-app Advertising Market Report by Advertising Type, Platform, Application, and Region 2023-2028

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    Report

  • 146 Pages
  • November 2023
  • Region: Global
  • IMARC Group
  • ID: 5901259
Description Jump to:

The global in-app advertising market size reached US$ 135.9 Billion in 2022. Looking forward, the publisher expects the market to reach US$ 407.7 Billion by 2028, exhibiting a growth rate (CAGR) of 20.1% during 2022-2028.

Mobile app advertising refers to a monetizing strategy that enables advertisers to promote their products and services on smartphone applications. The mobile app requests an advertisement from the network, which uses an algorithm to identify and deliver the most suitable advertisement to the user in real-time. Some of the commonly used in-app advertisement formats include banners, interstitials, video units and rich media ads. In comparison to the traditional advertisements, in-app ads are more user friendly, can be customized according to the user’s requirements and offer advanced location targeting features that improve consumer engagement and retention.

In-app Advertising Market Trends:

Easy accessibility to high-speed internet and the increasing utilization of smartphones and tablets are among the key factors driving the growth of the market. In recent years, the amount of information utilized through the applications installed in smartphones has significantly increased. Manufacturers and service providers promote their products through innovative video ads to reach a broader consumer base and generate quality leads. Furthermore, extensive utilization of mobile applications to access social media, along with the advent of online gaming, is facilitating the market growth. In-app advertisers use ad space available in mobile-based online games to promote their products, while offering rewards, extended game time and other benefits. Additionally, the implementation of location-based technology to track customers and advertise personalized content is acting as another growth-inducing factor. Advertisers can monitor the consumer’s location and their preferences to provide useful recommendations about the products and services available nearby. Other factors, including the penetration of broadband services and rapid urbanization, especially in the developing economies, are expected to drive the market further.

Key Market Segmentation:

The publisher provides an analysis of the key trends in each sub-segment of the global in-app advertising market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on advertising type, platform and application.

Breakup by Advertising Type:

  • Banner Ads
  • Interstitial Ads
  • Rich Media Ads
  • Video Ads
  • Others

Breakup by Platform:

  • Android
  • iOS
  • Others

Breakup by Application:

  • Messaging
  • Entertainment
  • Gaming
  • Online Shopping
  • Payment and Ticketing
  • Others

Breakup by Region:

  • North America
  • United States
  • Canada
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
  • Latin America
  • Brazil
  • Mexico
  • Others
  • Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being Amobee Inc. (Singapore Telecommunications Limited), Apple Inc., BYYD Inc., Chartboost Inc., Facebook Inc., Flurry Inc. (Verizon Media), Google AdMob (Google Inc.), InMobi (InMobi Pte Ltd.), MoPub Inc. (Twitter), One by AOL (AOL), Tapjoy Inc. and Tune Inc.

Key Questions Answered in This Report

1. How big is the global in-app advertising market?
2. What is the expected growth rate of the global in-app advertising market during 2023-2028?
3. What are the key factors driving the global in-app advertising market?
4. What has been the impact of COVID-19 on the global in-app advertising market?
5. What is the breakup of the global in-app advertising market based on the advertising type?
6. What is the breakup of the global in-app advertising market based on the platform?
7. What is the breakup of the global in-app advertising market based on the application?
8. What are the key regions in the global in-app advertising market?
9. Who are the key players/companies in the global in-app advertising market?

Table of Contents

1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global In-app Advertising Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Advertising Type
6.1 Banner Ads
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Interstitial Ads
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Rich Media Ads
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Video Ads
6.4.1 Market Trends
6.4.2 Market Forecast
6.5 Others
6.5.1 Market Trends
6.5.2 Market Forecast
7 Market Breakup by Platform
7.1 Android
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 iOS
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Others
7.3.1 Market Trends
7.3.2 Market Forecast
8 Market Breakup by Application
8.1 Messaging
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Entertainment
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Gaming
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Online Shopping
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Payment and Ticketing
8.5.1 Market Trends
8.5.2 Market Forecast
8.6 Others
8.6.1 Market Trends
8.6.2 Market Forecast
9 Market Breakup by Region
9.1 North America
9.1.1 United States
9.1.1.1 Market Trends
9.1.1.2 Market Forecast
9.1.2 Canada
9.1.2.1 Market Trends
9.1.2.2 Market Forecast
9.2 Asia Pacific
9.2.1 China
9.2.1.1 Market Trends
9.2.1.2 Market Forecast
9.2.2 Japan
9.2.2.1 Market Trends
9.2.2.2 Market Forecast
9.2.3 India
9.2.3.1 Market Trends
9.2.3.2 Market Forecast
9.2.4 South Korea
9.2.4.1 Market Trends
9.2.4.2 Market Forecast
9.2.5 Australia
9.2.5.1 Market Trends
9.2.5.2 Market Forecast
9.2.6 Indonesia
9.2.6.1 Market Trends
9.2.6.2 Market Forecast
9.2.7 Others
9.2.7.1 Market Trends
9.2.7.2 Market Forecast
9.3 Europe
9.3.1 Germany
9.3.1.1 Market Trends
9.3.1.2 Market Forecast
9.3.2 France
9.3.2.1 Market Trends
9.3.2.2 Market Forecast
9.3.3 United Kingdom
9.3.3.1 Market Trends
9.3.3.2 Market Forecast
9.3.4 Italy
9.3.4.1 Market Trends
9.3.4.2 Market Forecast
9.3.5 Spain
9.3.5.1 Market Trends
9.3.5.2 Market Forecast
9.3.6 Russia
9.3.6.1 Market Trends
9.3.6.2 Market Forecast
9.3.7 Others
9.3.7.1 Market Trends
9.3.7.2 Market Forecast
9.4 Latin America
9.4.1 Brazil
9.4.1.1 Market Trends
9.4.1.2 Market Forecast
9.4.2 Mexico
9.4.2.1 Market Trends
9.4.2.2 Market Forecast
9.4.3 Others
9.4.3.1 Market Trends
9.4.3.2 Market Forecast
9.5 Middle East and Africa
9.5.1 Market Trends
9.5.2 Market Breakup by Country
9.5.3 Market Forecast
10 SWOT Analysis
10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats
11 Value Chain Analysis
12 Porters Five Forces Analysis
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13 Competitive Landscape
13.1 Market Structure
13.2 Key Players
13.3 Profiles of Key Players
13.3.1 Amobee Inc. (Singapore Telecommunications Limited)
13.3.1.1 Company Overview
13.3.1.2 Product Portfolio
13.3.2 Apple Inc.
13.3.2.1 Company Overview
13.3.2.2 Product Portfolio
13.3.3 BYYD Inc.
13.3.3.1 Company Overview
13.3.3.2 Product Portfolio
13.3.4 Chartboost Inc.
13.3.4.1 Company Overview
13.3.4.2 Product Portfolio
13.3.5 Facebook Inc.
13.3.5.1 Company Overview
13.3.5.2 Product Portfolio
13.3.6 Flurry Inc. (Verizon Media)
13.3.6.1 Company Overview
13.3.6.2 Product Portfolio
13.3.7 Google AdMob (Google Inc.)
13.3.7.1 Company Overview
13.3.7.2 Product Portfolio
13.3.8 InMobi (InMobi Pte Ltd.)
13.3.8.1 Company Overview
13.3.8.2 Product Portfolio
13.3.9 MoPub Inc. (Twitter)
13.3.9.1 Company Overview
13.3.9.2 Product Portfolio
13.3.10 One by AOL (AOL)
13.3.10.1 Company Overview
13.3.10.2 Product Portfolio
13.3.11 Tapjoy Inc.
13.3.11.1 Company Overview
13.3.11.2 Product Portfolio
13.3.12 Tune Inc.
13.3.12.1 Company Overview
13.3.12.2 Product Portfolio
List of Figures
Figure 1: Global: In-app Advertising Market: Major Drivers and Challenges
Figure 2: Global: In-app Advertising Market: Sales Value (in Billion US$), 2017-2022
Figure 3: Global: In-app Advertising Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 4: Global: In-app Advertising Market: Breakup by Advertising Type (in %), 2022
Figure 5: Global: In-app Advertising Market: Breakup by Platform (in %), 2022
Figure 6: Global: In-app Advertising Market: Breakup by Application (in %), 2022
Figure 7: Global: In-app Advertising Market: Breakup by Region (in %), 2022
Figure 8: Global: In-app Advertising (Banner Ads) Market: Sales Value (in Million US$), 2017 & 2022
Figure 9: Global: In-app Advertising (Banner Ads) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 10: Global: In-app Advertising (Interstitial Ads) Market: Sales Value (in Million US$), 2017 & 2022
Figure 11: Global: In-app Advertising (Interstitial Ads) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 12: Global: In-app Advertising (Rich Media Ads) Market: Sales Value (in Million US$), 2017 & 2022
Figure 13: Global: In-app Advertising (Rich Media Ads) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 14: Global: In-app Advertising (Video Ads) Market: Sales Value (in Million US$), 2017 & 2022
Figure 15: Global: In-app Advertising (Video Ads) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 16: Global: In-app Advertising (Other Advertising Types) Market: Sales Value (in Million US$), 2017 & 2022
Figure 17: Global: In-app Advertising (Other Advertising Types) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 18: Global: In-app Advertising (Android) Market: Sales Value (in Million US$), 2017 & 2022
Figure 19: Global: In-app Advertising (Android) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 20: Global: In-app Advertising (iOS) Market: Sales Value (in Million US$), 2017 & 2022
Figure 21: Global: In-app Advertising (iOS) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 22: Global: In-app Advertising (Other Platforms) Market: Sales Value (in Million US$), 2017 & 2022
Figure 23: Global: In-app Advertising (Other Platforms) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 24: Global: In-app Advertising (Messaging) Market: Sales Value (in Million US$), 2017 & 2022
Figure 25: Global: In-app Advertising (Messaging) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 26: Global: In-app Advertising (Entertainment) Market: Sales Value (in Million US$), 2017 & 2022
Figure 27: Global: In-app Advertising (Entertainment) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 28: Global: In-app Advertising (Gaming) Market: Sales Value (in Million US$), 2017 & 2022
Figure 29: Global: In-app Advertising (Gaming) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 30: Global: In-app Advertising (Online Shopping) Market: Sales Value (in Million US$), 2017 & 2022
Figure 31: Global: In-app Advertising (Online Shopping) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 32: Global: In-app Advertising (Payment and Ticketing) Market: Sales Value (in Million US$), 2017 & 2022
Figure 33: Global: In-app Advertising (Payment and Ticketing) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 34: Global: In-app Advertising (Other Applications) Market: Sales Value (in Million US$), 2017 & 2022
Figure 35: Global: In-app Advertising (Other Applications) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 36: North America: In-app Advertising Market: Sales Value (in Million US$), 2017 & 2022
Figure 37: North America: In-app Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 38: United States: In-app Advertising Market: Sales Value (in Million US$), 2017 & 2022
Figure 39: United States: In-app Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 40: Canada: In-app Advertising Market: Sales Value (in Million US$), 2017 & 2022
Figure 41: Canada: In-app Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 42: Asia Pacific: In-app Advertising Market: Sales Value (in Million US$), 2017 & 2022
Figure 43: Asia Pacific: In-app Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 44: China: In-app Advertising Market: Sales Value (in Million US$), 2017 & 2022
Figure 45: China: In-app Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 46: Japan: In-app Advertising Market: Sales Value (in Million US$), 2017 & 2022
Figure 47: Japan: In-app Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 48: India: In-app Advertising Market: Sales Value (in Million US$), 2017 & 2022
Figure 49: India: In-app Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 50: South Korea: In-app Advertising Market: Sales Value (in Million US$), 2017 & 2022
Figure 51: South Korea: In-app Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 52: Australia: In-app Advertising Market: Sales Value (in Million US$), 2017 & 2022
Figure 53: Australia: In-app Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 54: Indonesia: In-app Advertising Market: Sales Value (in Million US$), 2017 & 2022
Figure 55: Indonesia: In-app Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 56: Others: In-app Advertising Market: Sales Value (in Million US$), 2017 & 2022
Figure 57: Others: In-app Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 58: Europe: In-app Advertising Market: Sales Value (in Million US$), 2017 & 2022
Figure 59: Europe: In-app Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 60: Germany: In-app Advertising Market: Sales Value (in Million US$), 2017 & 2022
Figure 61: Germany: In-app Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 62: France: In-app Advertising Market: Sales Value (in Million US$), 2017 & 2022
Figure 63: France: In-app Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 64: United Kingdom: In-app Advertising Market: Sales Value (in Million US$), 2017 & 2022
Figure 65: United Kingdom: In-app Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 66: Italy: In-app Advertising Market: Sales Value (in Million US$), 2017 & 2022
Figure 67: Italy: In-app Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 68: Spain: In-app Advertising Market: Sales Value (in Million US$), 2017 & 2022
Figure 69: Spain: In-app Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 70: Russia: In-app Advertising Market: Sales Value (in Million US$), 2017 & 2022
Figure 71: Russia: In-app Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 72: Others: In-app Advertising Market: Sales Value (in Million US$), 2017 & 2022
Figure 73: Others: In-app Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 74: Latin America: In-app Advertising Market: Sales Value (in Million US$), 2017 & 2022
Figure 75: Latin America: In-app Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 76: Brazil: In-app Advertising Market: Sales Value (in Million US$), 2017 & 2022
Figure 77: Brazil: In-app Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 78: Mexico: In-app Advertising Market: Sales Value (in Million US$), 2017 & 2022
Figure 79: Mexico: In-app Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 80: Others: In-app Advertising Market: Sales Value (in Million US$), 2017 & 2022
Figure 81: Others: In-app Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 82: Middle East and Africa: In-app Advertising Market: Sales Value (in Million US$), 2017 & 2022
Figure 83: Middle East and Africa: In-app Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 84: Global: In-app Advertising Industry: SWOT Analysis
Figure 85: Global: In-app Advertising Industry: Value Chain Analysis
Figure 86: Global: In-app Advertising Industry: Porter’s Five Forces Analysis
List of Tables
Table 1: Global: In-app Advertising Market: Key Industry Highlights, 2022 and 2028
Table 2: Global: In-app Advertising Market Forecast: Breakup by Advertising Type (in Million US$), 2023-2028
Table 3: Global: In-app Advertising Market Forecast: Breakup by Platform (in Million US$), 2023-2028
Table 4: Global: In-app Advertising Market Forecast: Breakup by Application (in Million US$), 2023-2028
Table 5: Global: In-app Advertising Market Forecast: Breakup by Region (in Million US$), 2023-2028
Table 6: Global: In-app Advertising Market: Competitive Structure
Table 7: Global: In-app Advertising Market: Key Players

Companies Mentioned

  • Amobee Inc. (Singapore Telecommunications Limited)
  • Apple Inc.
  • BYYD Inc.
  • Chartboost Inc.
  • Facebook Inc.
  • Flurry Inc. (Verizon Media)
  • Google AdMob (Google Inc.)
  • InMobi (InMobi Pte Ltd.)
  • MoPub Inc. (Twitter)
  • One by AOL (AOL)
  • Tapjoy Inc.
  • Tune Inc.

Methodology

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