Total volume sales of alcoholic drinks rose significantly in Myanmar in 2024. Alcoholic drinks saw notable growth across categories in both off-trade and on-trade sales channels. However, inflation and currency exchange rate depreciation remained major barriers to further development during the year.
This Alcoholic Drinks in Myanmar report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
This Alcoholic Drinks in Myanmar report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why Buy this Report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Alcoholic Drinks in MyanmarExecutive SummaryCompetitive LandscapeRetail DevelopmentsOn-Trade Vs Off-Trade SplitWhat Next for Alcoholic Drinks?Market BackgroundLegislationLegal Purchasing Age and Legal Drinking AgeDrink DrivingAdvertisingSmoking BanOpening HoursOn-Trade EstablishmentsTaxation and Duty LeviesOperating EnvironmentContraband/Parallel TradeDuty FreeCross-Border/Private ImportsKey New Product LaunchesOutlookDisclaimerBeerStrong Growth, But No Non/Low Alcohol SalesHeineken Stays Out in FrontSmall Local Grocers Remains the Leading Channel, But Modern Grocery Retailing Taking ShareProspects and OpportunitiesDomestic Beer to Drive GrowthRising Prices Dampen Development of Craft BeerHybrid Beer Targets Local Taste PreferencesWineStrong Growth, Though There Are Still Notable Obstacles to ExpansionFragmented Competitive EnvironmentModern Grocery Retailers LeadAffordability a Key Factor in Driving GrowthPotential for Non-Grape Wine ExpansionSpiritsWhiskies Remains the Largest CategoryGrand Royal Extends LeadSpecialist Retailers Gain ShareConsumers Becoming More Adventurous and SophisticatedEfforts to Clamp Down on Illicit TradeCider/PerryLittle Interest in Cider/PerryNo Major Competition for MagnersReliance on On-TradeCider/Perry Unlikely to Become EstablishedLittle Opportunity for Expansion Without Local ProductionRtdsGrowing Interest Amongst Millennials and Gen ZSiam Winery Launches Sparkling Fruit Wine RtdSpecialists Play Important Role in DistributionGrowing Demand for Flavoured Soju RtdsOff-Trade to Remain Key
Alcoholic Drinks in 2024: the Big Picture
Market Indicators
Market Data
Key Data Findings
Category Data
Opportunities for Affordable Imports
Continued Use of Marketing Initiatives
Strong Competition from Other Categories
New Flavours
