The Reusable Face Mask Market was valued at USD 7.95 billion in 2024, and is projected to reach USD 8.51 billion by 2030, rising at a CAGR of 3.00%. Growing awareness about the ill effects of air pollution, dust, and smoke, and the outbreak of coronavirus are among the primary factors driving the market. According to the American Lung Association, close to 133.9 million people in the U.S. are exposed to unhealthy air conditions every year. Face covering masks act as a shield to protect the wearer from the direct impact of harmful particles present in the air. As the air quality continues to deteriorate, the demand for face masks will keep increasing.
The widespread impact of the COVID-19 pandemic around the globe has been driving the demand for reusable face masks. According to the USA Facts report of September 2020, the country reported 6,060,334 known cases and registered deaths amounted to 184,280. With the restriction on the use of surgical masks, including N95, which are known to offer comparatively higher protection than other types of masks against the virus to healthcare workers, the demand for reusable mask has spurred among the general public. These masks are highly recommended by the government and medical institutes as they reduce the chances of virus spread, which is favoring the market growth.
In terms of material, the cotton segment led the market. According to a 2020 research by Smart Air, an open-source data and content provider on air pollution, among the face masks made to balance protection and breathability, cotton filtered out 84% of large particles and 19% of small. Moreover, recommendations by the organizations, such as the Centers for Disease Control and Prevention and the World Health Organization, to use cotton in cloth face masks bodes well for the future demand for reusable face masks.
The ongoing COVID-19 pandemic is likely to increase the demand for reusable face masks across the globe. Demand has escalated with the increase in the number of COVID-19 cases worldwide. Small and large-cap companies are investing in manufacturing facilities to meet the current demand for face masks amongst the general public, medical workers, and industrialists. Moreover, small and medium-sized market players are expected to show considerable improvements in the foreseeable future.
In terms of application, the personal segment led the market with the largest revenue share. The COVID-19 pandemic has led to rising consumer awareness and maintenance of public protocol of wearing face masks. Moreover, manufacturers and designers have been launching products in bulk for the individual segment. For instance, in August 2020, Burberry launched its first collection of reusable and sustainable face masks made of cotton and antimicrobial technology.
Based on the distribution channel, the offline segment held the largest revenue share. Additionally, with mandatory regulations on wearing face masks in public places, people are experimenting with the latest trends online offered by companies. For instance, e-commerce websites including Etsy and Zazzle witnessed an upsurge in the sales of customized masks, and more than 200 private labels have registered on such websites to increase the sales of face masks.
Asia-Pacific is expected to expand at the fastest CAGR over the forecast period. The growing demand for washable and reusable masks from densely-populated countries like India and China is expected to serve as a great growth booster for the region.
North America reusable face mask industry dominated the global market. The rise in the incidences of airborne diseases, pollution levels, forest fire cases, and the outbreak of the coronavirus have been encouraging a sizable number of consumers to opt for personal reusable face masks in the region. With consumers looking to protect themselves from several virus- and bacteria-related illnesses, such as allergies, lung infections, and coronavirus, prominent manufacturers are focusing on increasing their scale of operations concerning the manufacturing of reusable face masks.
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The widespread impact of the COVID-19 pandemic around the globe has been driving the demand for reusable face masks. According to the USA Facts report of September 2020, the country reported 6,060,334 known cases and registered deaths amounted to 184,280. With the restriction on the use of surgical masks, including N95, which are known to offer comparatively higher protection than other types of masks against the virus to healthcare workers, the demand for reusable mask has spurred among the general public. These masks are highly recommended by the government and medical institutes as they reduce the chances of virus spread, which is favoring the market growth.
In terms of material, the cotton segment led the market. According to a 2020 research by Smart Air, an open-source data and content provider on air pollution, among the face masks made to balance protection and breathability, cotton filtered out 84% of large particles and 19% of small. Moreover, recommendations by the organizations, such as the Centers for Disease Control and Prevention and the World Health Organization, to use cotton in cloth face masks bodes well for the future demand for reusable face masks.
The ongoing COVID-19 pandemic is likely to increase the demand for reusable face masks across the globe. Demand has escalated with the increase in the number of COVID-19 cases worldwide. Small and large-cap companies are investing in manufacturing facilities to meet the current demand for face masks amongst the general public, medical workers, and industrialists. Moreover, small and medium-sized market players are expected to show considerable improvements in the foreseeable future.
In terms of application, the personal segment led the market with the largest revenue share. The COVID-19 pandemic has led to rising consumer awareness and maintenance of public protocol of wearing face masks. Moreover, manufacturers and designers have been launching products in bulk for the individual segment. For instance, in August 2020, Burberry launched its first collection of reusable and sustainable face masks made of cotton and antimicrobial technology.
Based on the distribution channel, the offline segment held the largest revenue share. Additionally, with mandatory regulations on wearing face masks in public places, people are experimenting with the latest trends online offered by companies. For instance, e-commerce websites including Etsy and Zazzle witnessed an upsurge in the sales of customized masks, and more than 200 private labels have registered on such websites to increase the sales of face masks.
Asia-Pacific is expected to expand at the fastest CAGR over the forecast period. The growing demand for washable and reusable masks from densely-populated countries like India and China is expected to serve as a great growth booster for the region.
North America reusable face mask industry dominated the global market. The rise in the incidences of airborne diseases, pollution levels, forest fire cases, and the outbreak of the coronavirus have been encouraging a sizable number of consumers to opt for personal reusable face masks in the region. With consumers looking to protect themselves from several virus- and bacteria-related illnesses, such as allergies, lung infections, and coronavirus, prominent manufacturers are focusing on increasing their scale of operations concerning the manufacturing of reusable face masks.
Reusable Face Mask Market Report Highlights
- Based on material, the nylon segment is expected to grow at the fastest CAGR of 3.5% over the forecast period.
- The commercial application segment is estimated to grow at the fastest CAGR over the forecast period.
- The online distribution channel segment is estimated to grow at the fastest CAGR over the forecast period. Fueled by rising internet penetration across the globe and targeted marketing by companies through social media platforms.
This report addresses:
- Market intelligence to enable effective decision-making
- Market estimates and forecasts from 2018 to 2030
- Growth opportunities and trend analyses
- Segment and regional revenue forecasts for market assessment
- Competition strategy and market share analysis
- Product innovation listings for you to stay ahead of the curve
Why Should You Buy This Report?
- Comprehensive Market Analysis: Gain detailed insights into the market across major regions and segments.
- Competitive Landscape: Explore the market presence of key players.
- Future Trends: Discover the pivotal trends and drivers shaping the future of the market.
- Actionable Recommendations: Utilize insights to uncover new revenue streams and guide strategic business decisions.
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Table of Contents
Chapter 1. Methodology and Scope
Chapter 2. Executive Summary
Chapter 3. Reusable Face Mask Market Variables, Trends & Scope
Chapter 4. Consumer Behavior Analysis
Chapter 5. Reusable Face Mask Market: Material Estimates & Trend Analysis
Chapter 6. Reusable Face Mask Market: Application Estimates & Trend Analysis
Chapter 7. Reusable Face Mask Market: Distribution Channel Estimates & Trend Analysis
Chapter 8. Reusable Face Mask Market: Regional Estimates & Trend Analysis
Chapter 9. Reusable Face Mask Market - Competitive Landscape
List of Tables
List of Figures
Companies Mentioned
The major companies featured in this Reusable Face Mask market report include:- Respro
- Moldex-Metric
- Ohlone Press LLC (Vogmask)
- KCWW
- Cambridge Mask Co
- Totobobo
- ARAX Co., LTD.
- Aetheris Technology (Shanghai) Co., Ltd
- Debrief Me
- idMASK