Singapore Baby Food, 2020

Summary

“Singapore Baby Food 2020 ” is an analytical report by the publisher which provides extensive and highly detailed current and future market trends in the Singaporean market.

The sector is heavily dominated by milks, partly because consumption levels are high but also because retail prices are among the highest in the world - a problem the government has recently tried to alleviate, but so far with limited success. In value terms, milks account for 87.2% of sales, wet meals and drinks for 6.3%, and cereals for 5.3%. Finger foods remain marginal. Finger foods and wet meals/drinks are showing the most growth in value terms, as more sophisticated products have come on-stream. Per capita consumption of all types of food, with the exception of baby milks, has increased since 2013.

What else does this report offer?

• Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
• Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
• Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
• Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
• Future projections considering various trends which are likely to affect the industry.

Scope

• The birth rate fell from 7.9 per thousand population in 2009 to 6.9 per thousand population in 2019.
• Retail sales in 2019 stood at S$211 million (US$152 million), 2.6% down on the previous year, whilst consumption fell to 4,311 tons, a decline of 1%.
• In value terms, milks account for 87.2% of sales, wet meals and drinks for 6.3%, and cereals for 5.3%. Finger foods remain marginal.
• Three major manufacturers have infant formula factories in Singapore: Abbott, Nestlé (via Wyeth) and Mead Johnson.
• Abbott is the clear leader in milks, which gives it the lead position in the baby food sector as a whole. Nestlé leads in cereals, is in second place in milks and finger foods but is losing share in wet meals.
• Retail sales are forecast to show growth of only 7.6% up to 2025, equivalent to a 1.6% rise at constant 2019 prices. Per capita consumption will, however, show slow but steady growth from 2021 onwards.

Reasons to Buy

• Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
• Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
• Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
• Investigates which categories are performing the best and how this is changing market dynamics.