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OmniPork - Success Case Study

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  • 17 Pages
  • October 2020
  • Region: Global
  • GlobalData
  • ID: 5189200
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OmniFoods (formerly known as Right Treat), a Hong Kong foodtech start-up, has launched Omni pork, a vegan-friendly pork substitute made from rice, non-GMO soy pea protein, and shiitake mushrooms.

In 2018, David Yeung, a social entrepreneur, established OmniFoods (formerly called Right Treat), a foodtech start-up in Kowloon Bay, Hong Kong, with a desire to develop plant-based meat alternatives that complemented local Asian cuisines and could fulfil sensory experience of local population. He was inspired by Beyond Meat, a US-based veggie burger maker that has since become a phenomenon. In April 2020, OmniFoods launched OmniPork Luncheon and OmniPork Strip to supplement its OmniEat ready-to-eat food series.

  • Vegan, vegetarian, and flexitarian diets are gaining momentum among the Hong Kong population .
  • Growing consumers awareness about the impact of meat production on the environment.
  • Collaborate with chefs across restaurants to incorporate new meat-free products into their menus.

Reasons to Buy
  • Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

  • What?
  • Why?
  • Take-Outs
  • Appendix

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Omnifoods
  • Greencommon
  • Right Treat
  • Green Monday
  • Bafang Yunji
  • PETA
  • Ming Court
  • Cordis ,Man Ho
  • JW Marriott
  • Taco Bell and Tong Kee Bao Dim
  • Cathay Pacific
  • Wanchai Ferry
  • Beyond Meat