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Cigarettes in Kenya, 2020

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  • 47 Pages
  • October 2020
  • Region: Kenya
  • GlobalData
  • ID: 5189212
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Cigarettes in Kenya, 2020 is an analytical report by the publisher that provides extensive and highly detailed current and future market trends in the tobacco market in Kenya. It covers market size and structure along with per capita and overall consumption. Additionally, it focuses on brand data, retail pricing, prospects, and forecasts for sales and consumption until 2030.

Kenya has recently seen strong growth with GDP expanding by 5.9% in 2019. Per capita consumption is forecast at 160 pieces per year in 2019 or 60.4% of that in 1990. The market is largely supplied by British American Tobacco Kenya, which dominates the privately owned Mastermind Tobacco, with small quantities of imports of other brands also present. Volumes are expected to end 2030. 22.2% ahead of 2020 at 10,020 million pieces. Per capita consumption is forecast to fall by 0.3% over the same period to 153 pieces.

  • The Kenyan market is dominated by domestically manufactured cigarettes, which accounted for over 98% of cigarettes sold in 2013.
  • The market is completely dominated by BAT Kenya. Having been the only significant company present since the early 1970s, it dominated the domestic market for the next 20 years.
  • The results of a new Global Adult Tobacco Survey, released in December 2014, found that 15.1% of men and 0.8% of women aged 15 years and over currently smoked tobacco.

Reasons to Buy
  • Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.
  • Identify the areas of growth and opportunities, which will aid effective marketing planning.
  • The differing growth rates in regional product sales drive fundamental shifts in the market.
  • This report provides detailed, authoritative data on these changes - prime intelligence for marketers.
  • Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.

Table of Contents

1. Overview2. Market Size3. Market Structure4. Manufacturers & Brands
5. Taxation & Retail Prices
5.1. Taxation
5.2. Retail Prices
6. The Smoking Population
7. Production & Trade
7.1. Production
7.2. Imports
7.3. Exports
8. Operating constraints
8.1. Advertising Restrictions
8.2. Health Warnings
8.3. Other Restrictions
9. Company Profiles10. Prospects & Forecasts
11. Appendix
11.1. What is this Report About?
11.2. Time Frame
11.3. Product Category Coverage
11.4. Methodology
11.5. About the Publisher
11.6. Disclaimer
11.7. Contact
List of Tables
Table 1: Cigarette Consumption, 1990-2019
Table 2: Per Capita Consumption, 1990-2019
Table 3: Market Breakdown by Blend, 2000-2005 & 2010, Percentage Share (%)
Table 4: Manufacturer Sales & Shares, 2000-2019, Million Pieces
Table 5: Manufacturer Sales & Shares, 2000-2019, Percentage Share (%)
Table 6: Sportsman: Market Share, 2008-2012
Table 7: Old Excise Duties, 2007-2010
Table 8: BAT Kenya: Retail Prices, 2010-2014
Table 9: Smoking Population, 1990-2019
Table 10: Cigarette Smoking Prevalence, Overall & Tobacco Use by Gender, (GATS 2014), Percentage Share (%)
Table 11: Current Tobacco use by Age and Gender, (GATS 2014), Percentage Share (%)
Table 12: Male Smoking Prevalence by Age, Region, Education & Income, 2003 & 2009, Percentage Share (%)
Table 13: Male Smoking Prevalence by Age, Region, Education & Income, 2003 & 2009, Percentage Share (%), Continued
Table 14: Men: Average Daily Cigarette Smoking by Age, Region, Education & Wealth, 2009
Table 15: Men: Average Daily Cigarette Smoking by Age, Region, Education & Wealth, 2009, Continued
Table 16: Cigarette Production, 1990-2018
Table 17: Cigarette Imports, 1990-2019
Table 18: Imports by Country of Origin, Million Pieces, 2009-2019
Table 19: Cigarette Exports, 1990-2019
Table 20: Exports by Country of Destination, Million Pieces, 2012-2019
Table 21: Company profile: British American Tobacco Kenya Ltd
Table 22: Company profile: Mastermind Tobacco Kenya Ltd
Table 23: Consumption Forecasts to 2030
List of Figures
Figure 1: Methodology
Figure 2: The Publisher at a Glance

Companies Mentioned

A selection of companies mentioned in this report includes:

  • BAT
  • JTI
  • Mastermind