COVID-19 Impact on Procter and Gamble, H2 2020 Update key findings as of August 7th, 2020 based on market analysis and brand diversification by industry and geography.
Although all consumer goods firms will face massive upheavals as a result of the epidemic, P&G's diversity in terms of both geography and product range leaves it fairly placed to deal with the crisis. A few sectors may actually benefit, but revised tactics will certainly be required in cosmetics and toiletries, in particular, to reduce sales losses.
- P&G has strong diversification and has many advantages to help it ride out the effects of the disease on its brand sales
- The impact of COVID-19 is inevitable, but P&G's diversification in household and food business should help mitigate losses
- P&G's cosmetic & toiletries business will largely impact company sales in 2020
- Textile washing powder and paper products will see a surge in sales with the spread of COVID-19 cases
- P&G is well placed in the industry due to its wide product portfolio
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Table of Contents
- COVID-19 impact analysis on Procter & Gamble - key findings as of 7th August 2020
- Geographic spread analysis - COVID-19 vs Procter & Gamble brand sales
- The impact of COVID-19 on P&G's regional sectors
- P&G's 2020 exposure - brand sales at risk by region and sector
- P&G's 2020 cosmetics and toiletries exposure - $6.8bn at risk
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A selection of companies mentioned in this report includes:
- Procter & Gamble
- L'Oréal SA