COVID-19 Impact on Procter and Gamble, H2 2020 Update

Summary

COVID-19 Impact on Procter and Gamble, H2 2020 Update key findings as of August 7th, 2020 based on market analysis and brand diversification by industry and geography.

Although all consumer goods firms will face massive upheavals as a result of the epidemic, P&G's diversity in terms of both geography and product range leaves it fairly placed to deal with the crisis. A few sectors may actually benefit, but revised tactics will certainly be required in cosmetics and toiletries, in particular, to reduce sales losses.

Scope

• P&G has strong diversification and has many advantages to help it ride out the effects of the disease on its brand sales
• The impact of COVID-19 is inevitable, but P&G's diversification in household and food business should help mitigate losses
• P&G's cosmetic & toiletries business will largely impact company sales in 2020
• Textile washing powder and paper products will see a surge in sales with the spread of COVID-19 cases
• P&G is well placed in the industry due to its wide product portfolio

Reasons to Buy

• Understand the challenges and opportunities faced by a specific company in order to tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.