COVID-19 Impact on McDonald's, H2 2020 Update

Summary

COVID-19 Impact on McDonald's, H2 2020 Update key findings as of September 7th, 2020 based on market analysis and brand diversification by industry and geography.

McDonald's dependence on the US might hurt the company's efforts in warding off the worst effects of the pandemic. Burger QSR cuisine sales are projected to be most affected in North America, although its other major contributing regions - Western Europe and Asia - are also to be heavily impacted.

Scope

• Sales of McDonald's are likely to be impacted as North America and Western Europe continue to fight the disease outbreak
• McDonald's business in North America is at the highest risk compared to other regions
• McDonald's focuses on cleanliness and safety to mitigate the spread of COVID-19
• Geographic diversity of McDonald's gives the company an edge over its peers

Reasons to Buy

• Understand the challenges and opportunities faced by a specific company in order to tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.