Consumer Survey 2020 - Analysing Consumers Changing Preferences and Behaviors post COVID-19 pandemic

Summary

This report summarizes findings and draws key insights from the publisher’s Market Pulse 2020 consumer survey, which was carried out in August 2020 in 12 Asia-Pacific countries and 6 Latin American countries, with a target sample size of 700-900 respondents per country. Qualifying respondents are aged 16 or above. Samples are nationally representative of age and gender.

The 2020 Market Pulse Survey explores a range of consumer attitudes, preferences and behaviors, from meal consumption at-home versus out-of-home, snacking habits, dietary changes, and how approaches to shopping and spending have changed since the COVID-19 pandemic.

Scope

• Consumers feel they are forfeiting variety and convenience by eating more meals at home. However, personalization and value-for-money are perceived as key benefits of at-home meal consumption.
• Animal-based foods are still considered to be a crucial part of consumers' diets. Around one-third of consumers are trying to increase their fish intake as much as possible.
• Online shopping intentions have strengthened across all categories. The convenience-aligned benefits of online shopping are apparent to most consumers.

Reasons to Buy

• Understand consumer attitudes and behaviors during a time of significant tension, anxiety and uncertainty.
• Gain a broader appreciation of how meal consumption, snacking habits, diets and approaches to shopping and spending have changed since the COVID-19 pandemic.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.