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This report summarizes findings and draws key insights from the publisher’s Market Pulse 2020 consumer survey, which was carried out in August 2020 in 12 Asia-Pacific countries and 6 Latin American countries, with a target sample size of 700-900 respondents per country. Qualifying respondents are aged 16 or above. Samples are nationally representative of age and gender.
The 2020 Market Pulse Survey explores a range of consumer attitudes, preferences and behaviors, from meal consumption at-home versus out-of-home, snacking habits, dietary changes, and how approaches to shopping and spending have changed since the COVID-19 pandemic.
- Consumers feel they are forfeiting variety and convenience by eating more meals at home. However, personalization and value-for-money are perceived as key benefits of at-home meal consumption.
- Animal-based foods are still considered to be a crucial part of consumers' diets. Around one-third of consumers are trying to increase their fish intake as much as possible.
- Online shopping intentions have strengthened across all categories. The convenience-aligned benefits of online shopping are apparent to most consumers.
Reasons to Buy
- Understand consumer attitudes and behaviors during a time of significant tension, anxiety and uncertainty.
- Gain a broader appreciation of how meal consumption, snacking habits, diets and approaches to shopping and spending have changed since the COVID-19 pandemic.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Table of Contents
- Summary of insights and key findings
- Consumer sentiment
- Meal consumption
- Food and snacking preferences
- Dietary changes
- Shopping behavior