Rising E-Commerce, Younger Buyers, and Sustainability Trends Reshape Market Growth
The 19th edition of the Florists industry report contains timely and accurate industry statistics, forecasts to help plan, and objective analysis. The annual report features historical, current, and future trends covering the 2010-2029 period.
It is an essential resource for the Florists industry covering the most important topics, including detailed data on:
- retail florist sales in the U.S. and by state;
- floral product sales;
- holiday and non-holiday sales;
- the number of florists in the U.S. and by state;
- average sales per florist;
- producer and consumer price trends;
- the demographic profile of florist customers;
- floriculture spending, and;
- foreign trade of cut flowers and plants.
Utilizing various sources and primary research, the report also analyzes key developments shaping the industry, such as:
- the shift to younger flower purchasers;
- personalization and customization trends;
- the rising popularity of sustainable and earth-friendly floral products;
- surging online and e-commerce sales, and;
- the growing use of social media.

