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State of the Industry: Florists in the U.S. (19th Edition)

  • Report

  • 36 Pages
  • September 2025
  • Region: United States
  • Sundale Research
  • ID: 5203828

Rising E-Commerce, Younger Buyers, and Sustainability Trends Reshape Market Growth

The 19th edition of the Florists industry report contains timely and accurate industry statistics, forecasts to help plan, and objective analysis. The annual report features historical, current, and future trends covering the 2010-2029 period.

It is an essential resource for the Florists industry covering the most important topics, including detailed data on:

  • retail florist sales in the U.S. and by state;
  • floral product sales;
  • holiday and non-holiday sales;
  • the number of florists in the U.S. and by state;
  • average sales per florist;
  • producer and consumer price trends;
  • the demographic profile of florist customers;
  • floriculture spending, and;
  • foreign trade of cut flowers and plants.

Utilizing various sources and primary research, the report also analyzes key developments shaping the industry, such as:

  • the shift to younger flower purchasers;
  • personalization and customization trends;
  • the rising popularity of sustainable and earth-friendly floral products;
  • surging online and e-commerce sales, and;
  • the growing use of social media.

Table of Contents

Written Analysis (36 Pages)
  • Drivers of Industry Growth
  • Organic Flowers and Greener Practices Boost Demand
  • Successful Marketing Strategies to Battle Competition and Attract Younger Consumers
  • Social Media Has Become a Vital Marketing Tool
  • Florist Sales Trends
  • Product-by-Product Sales Analysis
  • Seasonal and Non-Holiday Sales Trends
  • Number and Location of Florists
  • Average Sales Per Florist
  • Price Trends for Florists and Flowers
  • Demographic Profile of Florist Customers
  • Foreign Trade and Tariffs for Cut Flowers and Plants
  • Economy’s Impact on Retail Florists
  • Sources and Methodology
Statistical Tables (18 Tables)
  • Retail Florist Sales in the U.S., 2010-2029
  • Retail Florist Sales in the U.S., by State, 2024
  • Retail Florist Sales in the U.S., by Product Type, 2023, 2024, and 2029
  • Distribution of Florist Sales in the U.S., by Holiday Occasion, 2023, 2024, 2025, and 2029
  • Distribution of Florist Sales in the U.S., by Non-Holiday Occasion, 2023, 2024, 2025, and 2029
  • Number of Retail Florists in the U.S., 2010-2029
  • Number of Retail Florists in the U.S., by State, 2024
  • Average Sales Per Retail Florist in the U.S., 2010-2029
  • Average Sales Per Retail Florist in the U.S., by State, 2024
  • Producer Price Trends for Retail Florists in the U.S., 2010-2029
  • U.S. Consumer Price Trends for Flowers and Indoor Plants, 2010-2029
  • Demographic Profile of Florist Customers, 2024 and 2029
  • Average Annual Household Expenditures on Fresh Flowers and Indoor Plants, by Detailed Demographic Characteristics, 2024 and 2029
  • Retail Sales of Floriculture Products in the U.S., 2010-2029
  • Per Capita Spending on Floriculture Products in the U.S., 2010-2029
  • U.S. Imports and Exports of Cut Flowers and Plants, 2010-2029
  • U.S. Imports of Cut Flowers and Plants, by Top 10 Import Countries, 2023 and 2024
  • U.S. Exports of Cut Flowers and Plants, by Top 10 Export Countries, 2023 and 2024
Graphs (3 Graphs)
  • Retail Florist Sales in the U.S., 2019-2029
  • Number of Retail Florists in the U.S., 2019-2029
  • Retail Sales of Floriculture Products in the U.S., 2019-2029