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Tobacco-Free Nicotine Pouches (Snus): Complete European Market Analysis Report

  • ID: 5204210
  • Report
  • November 2020
  • Region: Europe
  • 104 Pages
  • Wingle Group Electronics

FEATURED COMPANIES

  • 4NX Ltd.
  • Enorama Pharma AB
  • Gotlandssnus AB
  • Ministry of Snus A/S
  • Nordic Snus AB
  • The Art Factory AB

The report includes a detailed EU market analysis and defines all the tobacco-free brands of nicotine pouches, also known as nicotine snus or nicopods. The analysis of tobacco-free nicotine pouches includes 46 brands marketed in the EU and, in particular, 327 products were studied that varied in flavor, nicotine strength, portion weight, average price. With the launch of 27 new brands of nicotine pouches from the beginning of 2020 year, the competition is getting fiercer.

Numerous limitations and restrictions are in place throughout the EU on the sale of oral tobacco products, the non-tobacco nicotine pouches brands have emerged as a popular alternative to tobacco-based portion pouch products. Niconovum AB was the first in the world to develop a smokeless nicotine-containing sachet, thus a new category of modern oral products emerged. These products come in the form of white in colour nicotine pouches that are placed under the lip. The idea of a new product was implemented in many European markets, and nicopods gained particular popularity in Sweden and Denmark.
The large tobacco manufacturers (BAT, JTI, Altria Group and Imperial Brands) appear to be adopting tobacco-free nicotine pouches as a focus of corporate harm reduction strategies, and accordingly, given the opportunity to switch existing smokers from cigarettes to oral products at profitable margins.

The shift in the trend of global consumption of nicotine products away from traditional flammable cigarettes is accelerating. In a few years, the category has featured hundreds of products with different tastes and nicotine content. By the end of 2019, the non-tobacco snus subcategory accounted for approximately 8.26% in volume terms of all snus.

With the launch of 27 new brands of nicotine pouches in 2020, the competition is getting fiercer. Companies are trying to position their brands as premium quality or environmentally responsible. Nevertheless, the companies continue to increase production volumes. In September 2020, BAT built a nicotine pouch factory in Hungary to boost production to more than 1 billion nicotine pouches in 2020 and a figure that is expected to triple next year.

At the same time, many private companies offer white label services (Nord Snus ApS, Alchem Europe SA, Enorama Pharma AB, Ministry of Snus A/S, TCF Group, Twinroll Service AB). The raised demand on nicotine pouches in 2020 was triggered by the ban on flavoured tobacco products in the EU and it continues to grow, as well as this category continues to evolve, demanding improvement and variety. The level of innovation in this segment is likely to increase in the short to mid-term with old and new companies coming up with new products and solutions.

Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • 4NX Ltd.
  • Enorama Pharma AB
  • Gotlandssnus AB
  • Ministry of Snus A/S
  • Nordic Snus AB
  • The Art Factory AB

Disclaimer

Executive summary

1. General Tobacco-Free Nicotine Pouches Industry Overview
1.1. Tobacco-free nicotine pouches definition
1.2. Tobacco-free nicotine pouches ingredients
1.3. New trends in the non-tobacco snus industry
1.4. Regulation in the EU region
1.5. Snus relative patents
1.6. Types of snus pouches by content
1.7. Types of nicotine pouches by size and shape
1.8. Snus packaging technology

2. EU Non-tobacco snus market analysis
2.1. Average weight of portion
2.2. Average quantity of portions per package
2.3. Average total net weight of portions in package
2.4. Labeled nicotine content per portion
2.5. Packages analysis
2.6. Flavor profiles analysis
2.7. Price range for tobacco-free snus
2.8. Brands ownership in the European nicotine pouch market
2.9 EU Customs statistics for tobacco-free snus by special HTS code
2.9.1 Export from Sweden to the EU
2.9.2 Export from the United Kingdom to the EU
2.9.3 Export from the Czech Republic to the EU
2.9.4 Export from Denmark to EU to EU
2.9.5 Export from Hungary to EU to EU
2.9.6 Export from Estonia to EU to EU
2.9.7 Export from Lithuania to EU
2.9.8 Export from Poland to the EU
2.9.9 Export from India to the EU

3. Conclusions

4. Appendix 1. Types of packaging boxes
4.1 Real designs
4.2 Concept designs

5. References

List of Charts
Chart 1. Weight of portion in the European market, g
Chart 2. Quantity of portions in the European market, items
Chart 3. Weight of all portions in a package in the European market, g
Chart 4. Nicotine content per portion in the EU market, mg
Chart 5. Light nicotine strength segment of nicotine pouches in the EU market
Chart 6. Normal nicotine strength segment of nicotine pouches in the EU market
Chart 7. Strong nicotine strength segment of nicotine pouches in the EU market
Chart 8. Extra Strong nicotine strength segment of nicotine pouches in the EU market
Chart 9. Analysis of boxes by shape
Chart 10. Availability of tobacco-free snus flavors in EU
Chart 11. Herbal flavors in the EU nicotine pouch market
Chart 12. Fruit flavors in the EU nicotine pouch market
Chart 13. Berry flavors in the EU nicotine pouch market
Chart 14. Beverage flavors in the EU nicotine pouch market
Chart 15. Spicy flavors in the EU nicotine pouch market
Chart 16. Top 15 flavors in the EU nicotine pouch market
Chart 17. Price for a pack of snus in Europe, in EUR
Chart 18. European brands by type of ownership
Chart 19. Import to EU countries by HS code 24039990 in Jan 2019 - Jul 2020 (value in 1000 EUR)
Chart 20. Monthly import to EU countries by HS code 24039990 in Jan 2019 - Jul 2020 (value in 1000 EUR)
Chart 21. Export from Sweden to EU countries by HS code 24039990 in Jan 2019 - Aug 2020 (value in 1000 EUR)
Chart 22. Monthly export from Sweden to EU countries by HS code 24039990 in Jan 2019 - Aug 2020 (value in 1000 EUR)
Chart 23. Export from the UK to EU countries by HS code 24039990 in Jan 2019 - Aug 2020 (value in 1000 EUR)
Chart 24. Monthly export from the UK to EU countries by HS code 24039990 in Jan 2019 - Aug 2020 (value in 1000 EUR)
Chart 25. Export from the Czech Republic to EU countries by HS code 24039990 in Jan 2019 - Aug 2020 (value in 1000 EUR)
Chart 26. Monthly export from the Czech Republic to EU countries by HS code 24039990 in Jan 2019 - Aug 2020 (value in 1000 EUR)
Chart 27. Export from Denmark to EU countries by HS code 24039990 in Jan 2019 - Aug 2020 (value in 1000 EUR)
Chart 28. Monthly export from Denmark to EU countries by HS code 24039990 in Jan 2019 - Aug 2020 (value in 1000 EUR)
Chart 29. Export from Hungary to EU countries by HS code 24039990 in Jan 2019 - Aug 2020 (value in 1000 EUR)
Chart 30. Monthly export from Hungary to EU countries by HS code 24039990 in Jan 2019 - Aug 2020 (value in 1000 EUR)
Chart 31. Export from Estonia to EU countries by HS code 24039990 in Jan 2019 - Aug 2020 (value in 1000 EUR)
Chart 32. Monthly export from Estonia to EU countries by HS code 24039990 in Jan 2019 - Aug 2020 (value in 1000 EUR)
Chart 33. Export from Lithuania to EU countries by HS code 24039990 in Jan 2019 - Aug 2020 (value in 1000 EUR)
Chart 34. Monthly export from Lithuania to EU countries by HS code 24039990 in Jan 2019 - Aug 2020 (value in 1000 EUR)
Chart 35. Export from Poland to EU countries by HS code 24039990 in Jan 2019- Aug 2020 (value in 1000 EUR)
Chart 36. Monthly export from Poland to EU countries by HS code 24039990 in Jan 2019 - Aug 2020 (value in 1000 EUR)
Chart 37. Export from India to EU countries by HS code 24039990 in Jan 2019- Aug 2020 (value in 1000 EUR)
Chart 38. Monthly export from India to EU countries by HS code 24039990 in Jan 2019 - Aug 2020 (value in 1000 EUR)

List of Tables
Table 1. Regulation acts in the European Union
Table 2. Patents for snus
Table 3. Types and weight of the portion of snus
Table 4. Manufacturers of nicotine pouches traded in European Union

Note: Product cover images may vary from those shown

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  • 4NX Ltd.
  • AG Snus
  • Alchem Europe SA
  • Altria Group
  • Amiral Tobacco AB
  • Another Snus Factory Stockholm AB
  • British American Tobacco
  • Dholakia Tobacco Pvt. Ltd.
  • Enorama Pharma AB
  • Fedrs Sp.Z.o.o.
  • Fiedler & Lundgren AB
  • Flava Pouches Ltd.
  • Flavour Labs Ltd.
  • GN Tobacco Sweden AB
  • Gotlandssnus AB
  • Grenkem OÜ
  • HRJ Production OÜ
  • Imperial Brands
  • Japan Tobacco International
  • Kordula UAB
  • Mac Baren Tobacco Company A/S
  • Microzero AB
  • Ministry of Snus A/S
  • Niconovum AB
  • Nicopods EHF
  • Nord Snus ApS
  • Nordic Noir Holding Ltd.
  • Nordic Noir Sweden AB
  • Nordic Snus AB
  • Pleasure Smoking Co. ApS
  • Råå S AB
  • Skruf Snus AB
  • Snö No Tobacco Products AB
  • Swedish Match AB
  • TCF Group
  • The Art Factory AB
  • The Snus Factory Sweden
  • Twinroll Service AB
  • UAB N.G.P Empire Lithuania
  • Unisoil LLC
  • Vilosophy UK Ltd
  • Wellauer AG
  • XQS International AB
  • Zafari Life AB
Note: Product cover images may vary from those shown
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