Middle East and Africa Egg White Powder Market Forecast to 2027 - COVID-19 Impact and Regional Analysis By Grade, Distribution Channel and Indirect, and Application Food Processing, Pharmaceuticals, Cosmetics and Personal Care, Dietary Supplements, and Others

Food Processing Segment to Dominate MEA Egg White Powder Market during 2020-2027

According to a new market research study on “MEA Egg White Powder Market Forecast to 2027 - COVID-19 Impact and Analysis - by Grade (Food Grade and Technical Grade), Distribution Channel (Direct/(B2B) and Indirect), and Application (Food Processing, Pharmaceuticals, Cosmetics and Personal Care, Dietary Supplements, and Others)” the market is expected to reach US$137.92 million by 2027 from US$80.77 million in 2019; it is expected to grow at a CAGR of 7.2% from 2020 to 2027. The report provides trends prevailing in the MEA egg white powder market, and the drivers and restraints pertaining to the market growth. Various uses of egg white powder in food processing, pharmaceuticals, and dietary supplement industries is the major factor driving the growth of the market in MEA. Moreover, increasing investments in new & improved food products along with a strong preference for egg proteins in some major countries like Saudi Arabia is expected to boost the demand for egg white powder market. Besides this, the growth in the processed food industry and bakery and confectionary also favor the egg white powder market growth. Eggs are one of the essential ingredients in most bakery products and are widely used throughout the Middle East and Africa. Bakers prefer to use egg white powder instead of whole eggs due to multiple reasons such as longer shelf life and ease of transport and shipping. However, price volatility and high risk of contamination associated with egg white powder hinder its growth. Moreover, the COVID-19 pandemic has affected industries and economies in various countries due to lockdowns, business shutdowns, and travel bans. Saudi Arabia has the largest COVID-19 cases in the MEA region, and is followed by South Africa and UAE, among others. UAE was the first country in MEA to report a confirmed case of coronavirus.

The market for egg white powder is segmented into grade, distribution channel, and application. Based on grade, the market is segmented into food grade and technical grade. In 2019, the food grade segment held the largest share of MEA egg white powder market. Based on distribution channel, the egg white powder market is divided into direct/(B2B) and indirect. Indirect distribution channel is expected to the fastest growing segment over the forecast period. Based on application, the egg white powder market is segmented into food processing, pharmaceuticals, cosmetics and personal care, dietary supplements, and others. Food processing segment held the largest share in 2019 and it is projected to continue its dominance over the forecast period.

Agroholding Avangard, Bouwhuis Enthoven, Wulro BV, Kewpie Corporation, and Ovostar Union NVare among the leading companies in the MEA egg white powder market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market. For instance, Ovostar Union’s brand of eggs YASENSVIT has been updated. Its logo, packaging, website and advertising communication has been changed. The renewed corporate identity of YASENSVIT is simpler and brighter, which provides the product with better visibility on the store shelf and hence will be convenient for the buyer to find their favourite product and pick it up in the cart. The new packaging is made in red-green-white colors.

The report segments the MEA Egg White Powder Market as follows:

MEA Egg White Powder Market - By Grade

• Food Grade
• Technical Grade

MEA Egg White Powder Market - By Distribution Channel

• Direct/(B2B)
• Indirect

MEA Egg White Powder Market - By Application

• Food Processing
• Pharmaceuticals
• Cosmetics and Personal Care
• Dietary Supplements
• Others

MEA Egg White Powder Market - By Country

• South Africa
• Saudi Arabia
• UAE
• Rest of MEA

Reasons to Buy

• Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the MEAEgg White Powder Market
• Highlights key business priorities in order to assist companies to realign their business strategies
• The key findings and recommendations highlight crucial progressive industry trends in the MEAEgg White Powder Market, thereby allowing players across the value chain to develop effective long-term strategies
• Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
• Scrutinize in-depth MEAmarket trends and outlook coupled with the factors driving the egg white powder market, as well as those hindering it
• Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution