Middle East and Africa Baby Finger Food Market Forecast to 2027 - COVID-19 Impact and Regional Analysis By Product Type and Distribution Channel Hypermarket and Supermarket, Convenience Stores, Online, and Others

Prepared Segment to Dominate MEA Baby Finger Food Market during 2020-2027

According to a new market research study on “MEA Baby Finger Food Market Forecast to 2027 - COVID-19 Impact and Analysis - By Product Type (Prepared, Dried, and Others) and Distribution Channel (Hypermarket and Supermarket, Convenience Stores, Online, and Others)” the market is expected to reach US$2,363.47 million by 2027 from US$1,585.79 million in 2019; it is expected to grow at a CAGR of 5.2% from 2020 to 2027. The report provides trends prevailing in the MEA Baby Finger Food market, and the drivers and restraints pertaining to the market growth. Rising awareness regarding baby nutrition paired with an increase in working women populace is the major factor driving the growth of the market in MEA. Moreover, the high-class lifestyle and rising buying capacity of people in few countries in MEA is resulting in the rise in demand for baby finger food products. Shifting focus of parents toward premium quality and nutritious baby finger food products and increasing willingness among consumers to pay high-cost for healthy products is adding to the growth of baby finger food market in the region. However, high cost and presence of high level of sugar content associated with baby finger food hinder its growth. Also, the COVID-19 pandemic has affected industries and economies in various countries due to lockdowns, business shutdowns, and travel bans which will adversely affect the baby finger food market. Saudi Africa has the largest COVID-19 cases in the MEA region, and is followed by Saudi Arabia and UAE, among others. UAE was the first country in MEA to report a confirmed case of COVID-19.

The market for baby finger food is segmented into product type and distribution channel. On the basis of product type, the baby finger food market is categorized into prepared, dried, and others. In 2019, the prepared segment dominated the market of the total market share and is projected to continue its dominance over the forecast period. Based on distribution channel, the baby finger food market is categorized into hypermarket and supermarket, convenience stores, online and others. In 2019, the online segment is expected to be the fastest growing segment over the forecast period.

Nestlé, S.A.; Kraft-Heinz, Inc.; The Hain Celestial Group, Inc.; HiPP GmbH & Co. Vertrieb KG; Lotus Bakeries Corporate, and Dana Dairy Group are among the leading companies in the MEA Baby Finger Food market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market. For instance, in 2020, Kiddylicious introduced two new snacking ranges, such as the innovative NPD - Kiddylicious Melty Buttons and Kiddylicious Juicy Fruit Bars. Kiddylicious Melty Buttons are tasty rice buttons made with fruit and vegetables, ideal finger food for little hands. They are available in two variants, such as raspberry & beetroot and banana & pumpkin. Likewise, in 2018, Lotus Bakeries Corporate announced the acquisition of Kiddylicious, which is an innovative British food company that produces delicious, nutritious, portion-controlled snacks and meals for growing babies, toddlers, and preschoolers.

The report segments the MEA Baby Finger Food Market as follows:

MEA Baby Finger Food Market - By Product Type

• Prepared
• Dried
• Others

MEA Baby Finger Food Market - By Distribution Channel

• Hypermarket and Supermarket
• Convenience Stores
• Online
• Others

MEA Baby Finger Food Market - By Country

• South Africa
• Saudi Arabia
• UAE
• Rest of MEA

Reasons to Buy

• Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the MEA Baby Finger Food Market
• Highlights key business priorities in order to assist companies to realign their business strategies
• The key findings and recommendations highlight crucial progressive industry trends in the MEA Baby Finger Food Market, thereby allowing players across the value chain to develop effective long-term strategies
• Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
• Scrutinize in-depth MEA market trends and outlook coupled with the factors driving the baby finger food market, as well as those hindering it
• Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution