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Fleet Management in Europe - 17th Edition

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  • 240 Pages
  • December 2022
  • Region: Europe
  • Berg Insight AB
  • ID: 5205284

Installed Base of FM Systems to Reach 25 Million Units by 2026

Fleet management is an ambiguous term used in reference to a wide range of solutions for different vehicle-related applications. The analyst's definition of a fleet management solution is a vehicle-based system that incorporates data logging, satellite positioning and data communications to a backoffice application. The history of fleet management solutions goes back several decades. On-board vehicle computers first emerged in the 1980s and were soon connected to various networks. Today mobile networks can provide ubiquitous online connectivity at a reasonable cost and mobile computing technology delivers very high performance, as well as excellent usability. All of these components combined enable the delivery of vehicle management, transport management, driver management and mobile workforce management applications linking vehicles and enterprise IT systems.

Commercial vehicle fleets play an essential role in the European economy. According to official statistics there were 41.1 million commercial vehicles in use in EU22+3 in 2020. The 6.7 million medium and heavy trucks accounted for more than 75% of all inland transports, forming a €250 billion industry. Approximately 0.8 million buses and coaches stood for 9.3% of all passenger kilometres. The greater part of the 33.7 million light commercial vehicles (LCV) in Europe was used by mobile workers and for activities such as distribution of goods and parcels. Last but not least, there are an estimated 22.7 million passenger cars owned by companies and governments in EU27+3.

The analyst is of the opinion that the European fleet management market has entered a growth period that will last for several years to come. Individual markets may however suffer temporary setbacks, depending on the development of the general economy in the region and Ukraine crisis. The number of fleet management systems in active use is forecasted to grow at a compound annual growth rate of 13.6% from 13.2 million units at the end of 2021 to 25 million by 2026. The penetration rate in the total population of non-privately owned commercial vehicles and cars is estimated to increase from 20.8% in 2021 to 37.5% in 2026.

A group of international aftermarket solution providers have emerged as the leaders on the European fleet management market. The analyst ranks Webfleet as the largest vendor in Europe at the end of 2021 with 700,000 subscribers in the region, followed by Targa Telematics and Verizon Connect with 645,000 and 478,000 subscribers respectively. Transics is ranked as the largest player in the aftermarket heavy trucks segment with an estimated 190,000 active units installed. Other significant players include European companies such as ABAX, Bornemann, AddSecure Smart Transport, Michelin Connected Fleet, Gurtam, Radius Telematics, Viasat, GSGroup, Quartix, Océan (Orange), Microlise, Macnil, Eurowag Telematics, RAM Tracking and Coyote and international players like Trimble, Teletrac Navman, Inseego and Calamp from the US, Fleet Complete from Canada, Astrata Europe from Singapore and the South African telematics providers Cartrack and MiX Telematics.

All major truck manufacturers on the European market offer OEM telematics solutions as part of their product portfolio. A major trend in the past years has been the announcements of standard line fitment of fleet management solutions. Since the end of 2011, Scania is rolling out the Scania Communicator as standard on all European markets and includes a ten-year basic service subscription. All medium and heavy duty trucks from Daimler Truck contains the Fleetboard vehicle computer as standard and the buses are equipped with OMNIplus ON. Volvo offers Dynafleet as standard in Europe. New MAN trucks are now equipped with RIO as standard replacing MAN TeleMatics. DAF launched its new optional DAF Connect that has been developed in-house in 2016. The leading OEMs in Europe are Scania, Daimler and Volvo with 363,000, 156,000 and 145,000 active FM subscribers respectively at the end of 2021.

The consolidation trend continues and seven M&A activities have taken place in 2022 so far. Infobric Group acquired Total Car’s logbook and driver journal business. Zucchetti Group divested its share in Macnil back to the founders that now own 100%. The W.A.G. Payment Solutions (Eurowag) Group completed an acquisition of substantially all of the assets of WebEye. MiX Telematics acquired Trimble’s Field Service Management’s (FSM) business. ABAX acquired the fleet business of Connected Cars in Denmark. Main Capital Partners acquired a majority share in FleetGO and at the same time also Wanko. Finally, Eurowag announced the acquisition of INELO Group from Innova Capital. The transaction will expand Eurowag’s geographic footprint across 16 European markets and roughly double its base of telematics devices.

Highlights from the report:

  • Insights from 50 new executive interviews with market leading companies.
  • New data on vehicle populations and commercial fleets in Europe.
  • Comprehensive overview of the fleet management value chain and key applications.
  • In-depth analysis of market trends and key developments.
  • Updated and new profiles of 116 aftermarket fleet management solution providers.
  • Summary of OEM propositions from truck, trailer and construction equipment brands.
  • Revised market forecasts lasting until 2026.

This report answers the following questions:

  • What are the key drivers behind the adoption of FMS in Europe?
  • Who are the leading providers of aftermarket fleet management solutions in Europe?
  • What offerings are available from truck, trailer and construction equipment OEMs?
  • What impact will standard factory installed FM systems from the OEMs have on the market?
  • What are the FMS vendors’ hardware strategies and thoughts on BYOD?
  • How has the FMS market coped with the COVID-19 crisis?
  • Will the FM industry consolidate further during 2023?
  • How will the commercial vehicle telematics industry evolve in the future?

Who should read this report? 

Fleet Management in Europe is the foremost source of information about the Commercial Vehicle Telematics and Fleet Management market in this region. Whether you are a telematics vendor, vehicle manufacturer, telecom operator, investor, consultant, or government agency, you will gain valuable insights from this in-depth research based on hundreds of interviews with the companies involved in this market.

Table of Contents

1 Commercial Vehicle Fleets in Europe
1.1 Light commercial vehicles
1.2 Medium and heavy trucks and buses
1.3 Trailers and semi-trailers
1.4 Off-road construction and agriculture equipment
1.5 Company owned passenger cars
1.6 Ownership structure
1.6.1 Statistical estimates by industry and company size
1.6.2 Light commercial vehicle fleets
1.6.3 Medium and heavy commercial vehicle fleets

2 Fleet Management Solutions
2.1 Market analysis
2.1.1 Vehicle segment
2.1.2 GNSS segment
2.1.3 Network segment
2.1.4 Backoffice segment
2.2 Vehicle management
2.2.1 Vehicle diagnostics and maintenance planning
2.2.2 Security tracking
2.2.3 Fuel card integration and reporting
2.3 Driver management
2.3.1 Driving data registration and analysis
2.3.2 Video-based driver monitoring
2.3.3 Eco-driving schemes
2.3.4 Insurance risk management
2.4 Operations management
2.4.1 Routing and navigation
2.4.2 Transport management
2.4.3 Mobile workforce management
2.5 Regulatory compliance and reporting
2.5.1 Digital tachograph data download
2.5.2 Electronic toll collection
2.5.3 Other applications
2.6 Business models

3 Market Forecasts and Trends
3.1 Market analysis
3.1.1 Fleet management installed base and unit shipments
3.1.2 Market value analysis
3.1.3 Regional market dynamics
3.1.4 Fleet management vendor market shares
3.1.5 Trailer telematics shipments, installed base and vendor market shares
3.2 Market drivers and barriers
3.2.1 Macroeconomic environment
3.2.2 Regulatory environment
3.2.3 Competitive environment
3.2.4 Technology environment
3.3 Value chain analysis
3.3.1 Telematics industry players
3.3.2 Automotive industry players
3.3.3 Telecom industry players
3.3.4 IT industry players
3.4 Future industry trends
3.4.1 OEM fleet telematics market developments
3.4.2 The impact of COVID-19 on the fleet management solution market
3.4.3 New features are continuously added to fleet management solutions
3.4.4 LCV manufacturers collaborating with aftermarket players
3.4.5 Go-to-market strategy and pricing model evolution
3.4.6 The emergence of alliances among FM solution vendors
3.4.7 Insurance telematics for commercial fleets
3.4.8 Major tyre manufacturers invest in the commercial vehicle telematics market
3.4.9 Fleet management services based on mobile app platforms
3.4.10 Big Data in the fleet management sector
3.4.11 More Pan-European players to enter the scene
3.4.12 FMS providers open up their platforms to third-party app developers
3.4.13 The Internet of Transportation Things expands the addressable market
3.4.14 Autonomous and electric vehicle fleets to influence the FMS market
3.4.15 Mergers and acquisitions to continue in 2023
3.4.16 The long-term evolution of the fleet management ecosystem

4 OEM Products and Strategies
4.1 Truck manufacturers
4.1.1 Daimler Truck Group and Mercedes-Benz Group
4.1.2 Volvo Group (including Renault Trucks)
4.1.3 Scania
4.1.4 MAN Truck & Bus
4.1.5 DAF Trucks
4.1.6 Iveco
4.2 Construction equipment manufacturers
4.2.1 Bobcat
4.2.2 Caterpillar
4.2.3 Deere & Company
4.2.4 Hyundai Construction Equipment
4.2.5 JCB
4.2.6 Komatsu
4.2.7 Volvo CE
4.3 Trailer manufacturers
4.3.1 Schmitz Cargobull
4.3.2 Krone
4.3.3 Kögel
4.4 OE suppliers
4.4.1 Actia
4.4.2 Continental
4.4.3 Knorr-Bremse
4.4.4 Stoneridge Electronics
4.4.5 ZF (WABCO)
4.5 Hardware and software providers
4.5.1 Advantech
4.5.2 Aplicom
4.5.3 ERM Advanced Telematics
4.5.4 IAV
4.5.5 John Deere Electronic Solutions
4.5.6 Lantronix
4.5.7 Micronet
4.5.8 Munic
4.5.9 PowerFleet (Cellocator)
4.5.10 Quake Global
4.5.11 Squarell Technology
4.6 Video-based driver monitoring solution vendors
4.6.1 CameraMatics
4.6.2 Exeros Technologies
4.6.3 Lytx
4.6.4 SmartDrive Systems (Solera Fleet Solutions)
4.6.5 SmartWitness (Sensata Technologies)
4.6.6 Streamax
4.6.7 SureCam
4.6.8 Vision Techniques
4.6.9 VisionTrack
4.6.10 VUE

5 International Aftermarket Solution Providers
5.1 ABAX
5.2 AddSecure Smart Transport
5.3 Astrata Europe
5.4 CalAmp
5.5 Cartrack (Karooooo)
5.6 Fleet Complete
5.7 Geotab
5.8 Gurtam
5.9 Inseego
5.10 Michelin Connected Fleet (Masternaut)
5.11 MiX Telematics
5.13 Samsara
5.14 Targa Telematics
5.15 Teletrac Navman
5.16 Trackunit
5.17 Transics - a ZF company
5.18 Trimble
5.19 Verizon Connect
5.20 Viasat Group
5.21 Webfleet

6 Regional Aftermarket Solution Providers
6.1 Benelux and France
6.1.1 Actia Telematics Services
6.1.2 Coyote
6.1.3 Eliot
6.1.4 FleetGO
6.1.5 GeoDynamics
6.1.6 GPS-Buddy
6.1.7 Inter-Data
6.1.8 Linqo
6.1.9 Micpoint
6.1.10 CLS Group
6.1.11 Océan (Orange Business Services)
6.1.12 Optimum Automotive Group (Mapping Control)
6.1.13 Prometheus Informatics
6.1.14 Route42
6.1.15 RouteVision
6.1.16 Simpliciti
6.1.17 SoFleet (Synox)
6.1.18 Strada
6.1.19 SuiviDeFlotte.net
6.1.20 Suivo
6.1.21 TEKSAT
6.1.22 Truckonline
6.1.23 Ubiwan
6.1.24 Vehizen
6.2 Germany and Central Europe
6.2.1 ArealControl
6.2.2 AROBS Transilvania Software
6.2.3 Bornemann
6.2.4 CCS (Fleetcor)
6.2.5 Commander
6.2.6 CVS Mobile
6.2.7 ENAiKOON
6.2.8 ETA Automatizari Industriale
6.2.9 Eurowag Telematics
6.2.10 Fleet Services (GPS Bulgaria)
6.2.11 i-Cell
6.2.12 iData
6.2.13 Idem Telematics
6.2.14 Logifleet
6.2.15 Mapon
6.2.16 Mireo
6.2.17 mobileObjects
6.2.18 Sherlog Technology
6.2.19 Spedion
6.2.20 Vimcar
6.2.22 WebEye Telematics Group
6.2.23 YellowFox
6.2.24 ZF Openmatics
6.3 The Mediterranean
6.3.1 Frotcom International
6.3.2 G4S Telematix
6.3.3 GMV
6.3.4 Infogestweb (Golia)
6.3.5 Locatel
6.3.6 Loqus
6.3.7 Macnil
6.3.8 Satdata
6.3.9 Sateliun
6.3.10 Tecmic
6.3.11 Trackysat
6.3.12 Vodafone Automotive
6.4 Nordic countries
6.4.1 ECIT Autogear
6.4.2 GpsGate
6.4.3 GSGroup
6.4.4 GSMvalve
6.4.5 Infobric Fleet
6.4.6 Locus Solutions
6.4.7 Total Car
6.4.8 Tramigo
6.4.9 Triona
6.4.10 Vialumina
6.4.11 Zeekit
6.5 UK and Ireland
6.5.1 3Dtracking
6.5.2 BigChange
6.5.3 CMS SupaTrak
6.5.4 Crystal Ball
6.5.5 GreenRoad
6.5.6 Lightfoot
6.5.7 Matrix iQ
6.5.8 Microlise
6.5.9 Quartix
6.5.10 Radius Telematics (Kinesis)
6.5.11 RAM Tracking
6.5.12 Satmo
6.5.13 Trakm8
6.5.14 Transpoco

7. List of Acronyms and Abbreviations
List of Figures
Figure 1.1: Commercial vehicles in use (EU22+3 2020)
Figure 1.2: New registrations of commercial vehicles (EU22+3 2021)
Figure 1.3: Commercial vehicle market trends by country (EU22+3 2021)
Figure 1.4: LCV manufacturer market shares (EU27+3 2021)
Figure 1.5: Trucks & buses (>3.5t) market shares, by group and brand (EU27+3 2021)
Figure 1.6: Trailer manufacturer production volumes and market share (EU27+3 2021)
Figure 1.7: Off-road equipment shipments by category (EU27+3 2021)
Figure 1.8: Passenger car registration data (EU27+3 2021)
Figure 1.9: CVs and average fleet size by industry and company size (EU27 2015)
Figure 1.10: Examples of typical organisations for different LCV fleet sizes
Figure 1.11: Examples of typical organisations for different HCV fleet sizes
Figure 2.1: Fleet management infrastructure overview
Figure 2.2: Examples of FM unit form factors
Figure 2.3: Data interfaces used by FM units
Figure 2.4: Examples of devices connected to FM-units
Figure 2.5: Mobile network operators (EU23+2 2022)
Figure 2.6: Example of FM backoffice segment
Figure 2.7: Fuel card transaction overview report
Figure 2.8: Examples of fuel cards
Figure 2.9: Example of fuel card transactions report
Figure 2.10: Digital tachograph smart cards issued (EU23+2 Q4-2013)
Figure 2.11: Nationwide Toll systems for trucks in Europe (2021)
Figure 3.1: Fleet management shipments and penetration rate (EU27+3 2020-2026)
Figure 3.2: Market value of fleet management solutions (EU27+3 2020-2026)
Figure 3.3: Fleet management installed base and penetration rate by region (Q4-2021)
Figure 3.4: Top-50 fleet management providers, by installed base (EU27+3 Q4-2021)
Figure 3.5: Trailer Telematics shipments and penetration rate (EU27+3 2020-2026)
Figure 3.6: Top-5 trailer telematics providers, by installed base (EU27+3 Q4-2021)
Figure 3.7: Financial data for leading telematics industry players (2021)
Figure 3.8: FM mergers and acquisitions in Europe (2010-2022)
Figure 3.9: Mobile operators in Europe by cellular IoT subscriber base (Q4-2021)
Figure 3.10: Examples of fleet management offerings by mobile operators (2021)
Figure 4.1: The new Multimedia Cockpit
Figure 4.2: Micronet SmartCam, SmartHub & SmarTab-8
Figure 4.3: Lytx DriveCam Event Recorder
Figure 5.1: ABAX Fleet Management
Figure 5.2: ABAX acquisition history
Figure 5.3: CalAmp software dashboard
Figure 5.4: Cartrack’s Drive Vision on-board dual camera system
Figure 5.5: Fleet Complete Vision integrated with fleet tracking
Figure 5.6: The geotab GO9+ tracking device
Figure 5.7: MyGeotab fleet management software
Figure 5.8: Masternaut Connect overview
Figure 5.9: Samsara’s VG34 Vehicle IoT Gateway
Figure 5.10: Samsara’s cloud-based interface
Figure 5.11: Teletrac Navman’s TN360
Figure 5.12: SCALAR EVO Touch and TX-GO 2
Figure 5.13: Verizon Connect software platform interfaces
Figure 5.14: Viasat WebConsole App
Figure 5.15: Webfleet, PRO 8375 TRUCK and LINK 710
Figure 6.1: Active FM systems by region (Europe 2010-2026)
Figure 6.2: Active FM systems in Benelux and France (2010-2026)
Figure 6.3: Active FM systems in Germany and Central Europe (2010-2026)
Figure 6.4: Active FM systems in the Mediterranean (2010-2026)
Figure 6.5: Active FM systems in the Nordic countries (2010-2026)
Figure 6.6: Active FM systems in the UK and Ireland (2010-2026)

Executive Summary

How will the market for fleet management systems for commercial vehicles in Europe evolve in 2023 and beyond? Now in its seventeenth edition, this strategy report covers the latest trends and developments in the dynamic commercial vehicle telematics industry. The report forecasts that the number of fleet management systems in active use in the region is forecasted to grow at a CAGR of 13.6% from 13.2 million units at the end of 2021 to 25 million by 2026. Get up to date with the latest information about vendors, products and markets.

Companies Mentioned

A selection of companies mentioned in this report includes:

  • 3Dtracking
  • ABAX
  • Actia
  • Actia Telematics Services
  • AddSecure Smart Transport
  • Advantech
  • Aplicom
  • ArealControl
  • AROBS Transilvania Software
  • Astrata Europe
  • BigChange
  • Bobcat
  • Bornemann
  • CalAmp
  • CameraMatics
  • Cartrack (Karooooo)
  • Caterpillar
  • CCS (Fleetcor)
  • CLS Group
  • CMS SupaTrak
  • Commander
  • Continental
  • Coyote
  • Crystal Ball
  • CVS Mobile
  • DAF Trucks
  • Daimler Truck Group and Mercedes-Benz Group
  • Deere & Company
  • ECIT Autogear
  • Eliot
  • ERM Advanced Telematics
  • ETA Automatizari Industriale
  • Eurowag Telematics
  • Exeros Technologies
  • Fleet Complete
  • Fleet Services (GPS Bulgaria)
  • FleetGO
  • Frotcom International
  • G4S Telematix
  • GeoDynamics
  • Geotab
  • GMV
  • GPS-Buddy
  • GpsGate
  • GreenRoad
  • GSGroup
  • GSMvalve
  • Gurtam
  • Hyundai Construction Equipment
  • i-Cell
  • IAV
  • iData
  • Idem Telematics
  • Infobric Fleet
  • Infogestweb (Golia)
  • Inseego
  • Inter-Data
  • Iveco
  • JCB
  • John Deere Electronic Solutions
  • Knorr-Bremse
  • Komatsu
  • Krone
  • Kögel
  • Lantronix
  • Lightfoot
  • Linqo
  • Locatel
  • Locus Solutions
  • Logifleet
  • Loqus
  • Lytx
  • Macnil
  • MAN Truck & Bus
  • Mapon
  • Matrix iQ
  • Michelin Connected Fleet (Masternaut)
  • Micpoint
  • Microlise
  • Micronet
  • Mireo
  • MiX Telematics
  • mobileObjects
  • Munic
  • Océan (Orange Business Services)
  • Optimum Automotive Group (Mapping Control)
  • PowerFleet (Cellocator)
  • Prometheus Informatics
  • Quake Global
  • Quartix
  • Radius Telematics (Kinesis)
  • RAM Tracking
  • Route42
  • RouteVision
  • Samsara
  • Satdata
  • Sateliun
  • Satmo
  • Scania
  • Schmitz Cargobull
  • Sherlog Technology
  • Simpliciti
  • SmartDrive Systems (Solera Fleet Solutions)
  • SmartWitness (Sensata Technologies)
  • SoFleet (Synox)
  • Spedion
  • Squarell Technology
  • Stoneridge Electronics
  • Strada
  • Streamax
  • SuiviDeFlotte.net
  • Suivo
  • SureCam
  • Targa Telematics
  • Tecmic
  • Teletrac Navman
  • Total Car
  • Trackunit
  • Trackysat
  • Trakm8
  • Tramigo
  • Transics - a ZF company
  • Transpoco
  • Trimble
  • Triona
  • Truckonline
  • Ubiwan
  • Vehizen
  • Verizon Connect
  • Vialumina
  • Viasat Group
  • Vimcar
  • Vision Techniques
  • VisionTrack
  • Vodafone Automotive
  • Volvo CE
  • Volvo Group (including Renault Trucks)
  • VUE
  • WebEye Telematics Group
  • Webfleet
  • YellowFox
  • Zeekit
  • ZF (WABCO)
  • ZF Openmatics


The Internet of Things is very diverse. There are hundreds of different use cases, each with different dynamics. The starting point is to segment the market.

The analyst begins with a number of sectors: Automotive, Cities, Health, Industry, Home, Industrial, Energy, Retail and Consumer Electronics. Each of these sectors breaks down into a number of applications. In total across all sectors, the analyst examines around 150 separate applications. It is at this application level that they generate their IoT forecast. The analyst builds reliable data bottom-up. They take into consideration the current adoption rate, regulations, demographics, vertical-specific statistics, value chain structure, etc.

The rigorous data collection methods are based on first-hand and secondary sources. The analyst conducts many hundreds of executive interviews on a yearly basis with companies from all parts of the IoT value chain. They talk to on a regular basis all major mobile operator groups and regulators as well as the chipset, module, and terminal vendors. They also interview many companies in each of the vertical markets.