The Country Intelligence Report provides in-depth analysis of the following:
- Demographic and macroeconomic context in Kenya.
- The regulatory environment and trends: a review of the regulatory setting and agenda for the next 18-24 months as well as relevant developments pertaining to spectrum licensing, national broadband plans, tariff regulation, and more.
- Telecom services market outlook: analysis as well as historical figures and forecasts of service revenue from the fixed telephony, broadband, mobile voice, and mobile data markets.
- The competitive landscape: an examination of the positioning of leading players in the telecom services market as well as subscription market shares across segments.
- Company snapshots: analysis of the financial position of leading service providers in the telecommunications markets.
- Underlying assumptions behind our published base-case forecasts, as well as potential market developments that would alter, either positively or negatively, our base-case outlook.
Scope
- The overall telecom services revenue in Kenya will grow at a CAGR of 3.9% during 2025-2030.
- Mobile data service revenue will grow at a five-year CAGR of 6.1%, driven by continued rise in mobile internet subscriptions, growing 4G subscriptions, projected growth in adoption of higher-ARPU yielding 5G services, and data bundles offerings by telcos in different price ranges.
- Fixed broadband service revenue will grow at a CAGR of 4.3%, supported by combination of government initiatives to expand fiber network across the country and telcos’ commercialization of various high-speed data plans.
Reasons to Buy
- The Country Intelligence Report provides in-depth analysis of the following:
- Demographic and macroeconomic context in Kenya.
- The regulatory environment and trends: a review of the regulatory setting and agenda for the next 18-24 months as well as relevant developments pertaining to spectrum licensing, national broadband plans, tariff regulation and more.
- Telecom services market outlook: analysis as well as historical figures and forecasts of service revenue from the fixed telephony, broadband, mobile voice, and mobile data markets.
- The competitive landscape: an examination of the positioning of leading players in the telecom services market as well as subscription market shares across segments.
- Company snapshots: analysis of the financial position of leading service providers in the telecommunications markets.
- Underlying assumptions behind our published base-case forecasts, as well as potential market developments that would alter, either positively or negatively, our base-case outlook.
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Safaricom
- Airtel Kenya
- Telkom Kenya
- Finserve

