+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

DP World's Sports Sponsorship Strategy and the Impact of COVID-19

  • PDF Icon

    Company Profile

  • 26 Pages
  • July 2020
  • Region: Global
  • GlobalData
  • ID: 5205534
Summary

Detailed profile of DP World's sport sponsorship strategy, including a look at the impact COVID-19 may have on that strategy

Scope
  • Detailed examination of DP World's sponsorship portfolio, analysing the brand's strategy for engaging with sport and sport sponsorship. Every deal is analysed and valued and the impact that COVID-19 is highlighted and analysed with a view to understanding future brand intentions.

Reasons to Buy
  • Detailed profile of DP World's sport sponsorship strategy, including a look at the impact COVID-19 may have on that strategy

Table of Contents

1. Key Information & Background
1.1 Key information & background
2. Sponsorship Strategy
2.1 DP World’s three sponsorship pillars
2.2 DP World commits to golf
2.3 DP World evaluating portfolio
2.4 DP World’s presence in domestic market
2.5 DP World announces first global brand ambassador
2.6 Long-term partnerships the way for DP World
2.7 Geography of European Tour ideal for DP World
3. Biggest Deals & Activations
3.1 Renault Formula 1
3.2 DP World Tour Championships
3.3 Dubai World Cup
3.4 Ian Poulter
4. Sponsorship Timeline
5. Strategy Breakdown
5.1 Sponsorship spend by sport
5.2 DP World deals by annual value
6. COVID-19 Impact
6.1 DP World ‘prepares for the worse’ as Coronavirus inflicts heavy blow to global trade
6.2 Pandemic impact will likely slow down DP World sponsorship expansion
6.3 First year of Renault sponsorship halted by COVID-19
7. Appendix

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • DP World