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Movistar's Sports Sponsorship Strategy and the Impact of COVID-19

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    Company Profile

  • 27 Pages
  • August 2020
  • GlobalData
  • ID: 5205535
Summary

Detailed profile of Movistar's sport sponsorship strategy, including a look at the impact COVID-19 may have on that strategy

Scope
  • Detailed examination of Movistar's sponsorship portfolio, analysing the brand's strategy for engaging with sport and sport sponsorship. Every deal is analysed and valued and the impact that COVID-19 is highlighted and analysed with a view to understanding future brand intentions.

Reasons to Buy
  • Detailed profile of Movistar's sport sponsorship strategy, including a look at the impact COVID-19 may have on that strategy

Table of Contents

1. Key Information & Background
1.1 Key information & background
2. Sponsorship Overview
2.1 Sponsorship overview
2.2 Movistar and esports
3. Biggest Deals & Activations
3.1 Abarca Sports (Movistar Team)
3.2 Peruvian Soccer
3.3 Spanish Basketball League
4. Sponsorship Timeline
4.1 Sponsorship timeline
5. Strategy Breakdown
5.1 Deal count + Sponsorship spend by sport ($US millions)
5.2 Movistar top 10 deals by annual value ($US millions) 2018 onwards
5.3 Contract length (years)
6. COVID
6.1 Telefonica Spain revenues down over 5 per cent in Q2, Mexico revenues down also
6.2 Telefonica Movistar likely to remain committed to sports sponsorship, despite
6.3 Crowd less sports offers Movistar a unique opportunity to engage with fans on an unprecedented level

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Movistar