Amazon Web Services Sports Sponsorship Strategy and the Impact of COVID-19

Company Profile
24 Pages
September 2020
GlobalData
Amazon.com, Inc.
ID: 5205536

Summary

Detailed profile of AWS's sport sponsorship strategy, including a look at the impact COVID-19 may have on that strategy

Scope

Detailed examination of AWS's sponsorship portfolio, analysing the brand's strategy for engaging with sport and sport sponsorship. Every deal is analysed and valued and the impact that COVID-19 is highlighted and analysed with a view to understanding future brand intentions.

Reasons to Buy

Detailed profile of AWS's sport sponsorship strategy, including a look at the impact COVID-19 may have on that strategy

1. Key Information & Background

1.1 Key information & background

2. Sponsorship Overview

2.1 Sponsorship overview

3. Biggest Deals & Activations

3.1 National Football League
3.2 Formula 1
3.3 German Bundesliga

4. Sponsorship Timeline

4.1 Sponsorship timeline

5. Strategy Breakdown

5.1 AWS availability and sponsorship location analyses
5.2 Deal Count + Sponsorship spend by sport ($US millions)
5.2 AWS deals by annual value ($US millions)

6. COVID-19 Impact

6.1 AWS performs strongly during COVID-19 pandemic but faces increased competition from Google Cloud
6.2 AWS expected to continue expanding