Summary
Detailed profile of AWS's sport sponsorship strategy, including a look at the impact COVID-19 may have on that strategy
Scope
Reasons to Buy
Detailed profile of AWS's sport sponsorship strategy, including a look at the impact COVID-19 may have on that strategy
Scope
- Detailed examination of AWS's sponsorship portfolio, analysing the brand's strategy for engaging with sport and sport sponsorship. Every deal is analysed and valued and the impact that COVID-19 is highlighted and analysed with a view to understanding future brand intentions.
Reasons to Buy
- Detailed profile of AWS's sport sponsorship strategy, including a look at the impact COVID-19 may have on that strategy
Table of Contents
1. Key Information & Background1.1 Key information & background
2. Sponsorship Overview
2.1 Sponsorship overview
3. Biggest Deals & Activations
3.1 National Football League
3.2 Formula 1
3.3 German Bundesliga
4. Sponsorship Timeline
4.1 Sponsorship timeline
5. Strategy Breakdown
5.1 AWS availability and sponsorship location analyses
5.2 Deal Count + Sponsorship spend by sport ($US millions)
5.2 AWS deals by annual value ($US millions)
6. COVID-19 Impact
6.1 AWS performs strongly during COVID-19 pandemic but faces increased competition from Google Cloud
6.2 AWS expected to continue expanding
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Amazon AWS
