Summary
Detailed profile of Volkswagen's sport sponsorship strategy, including a look at the impact COVID-19 may have on that strategy
Scope
Reasons to Buy
Detailed profile of Volkswagen's sport sponsorship strategy, including a look at the impact COVID-19 may have on that strategy
Scope
- Detailed examination of Volkswagen's sponsorship portfolio, analysing the brand's strategy for engaging with sport and sport sponsorship. Every deal is analysed and valued and the impact that COVID-19 is highlighted and analysed with a view to understanding future brand intentions.
Reasons to Buy
- Detailed profile of Volkswagen's sport sponsorship strategy, including a look at the impact COVID-19 may have on that strategy
Table of Contents
1. Key Information & Background2. Sponsorship Overview7. Appendix
3. Biggest deals & Activations
4. Timeline
5. Strategy Breakdown
6. Covid-19 Impact and Response
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Volkswagen
