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T-Mobile's Sports Sponsorship Strategy and the Impact of COVID-19

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    Company Profile

  • 28 Pages
  • July 2020
  • GlobalData
  • ID: 5205546
Summary

Detailed profile of T-Mobile's sport sponsorship strategy, including a look at the impact COVID-19 may have on that strategy

Scope
  • Detailed examination of T-Mobile's sponsorship portfolio, analysing the brand's strategy for engaging with sport and sport sponsorship. Every deal is analysed and valued and the impact that COVID-19 is highlighted and analysed with a view to understanding future brand intentions.

Reasons to Buy
  • Detailed profile of T-Mobile's sport sponsorship strategy, including a look at the impact COVID-19 may have on that strategy

Table of Contents

1. Key Information & Background2. Sponsorship Overview
3. Biggest deals & Activations
3.1 Major League Baseball (MLB)
3.2 Las Vegas T-Mobile Arena
3.3 T-Mobile Park
4. Timeline
4.1 Timeline
5. Strategy Breakdown
5.1 Sponsorship spend by sport
5.2 Top 10 active deals by annual value
5.3 Contract Length
6. Covid-19 Impact and Response
6.1 Covid-19 impact on company finances
6.2 No retraction in sponsorship portfolio expected
6.3 T-Mobile significantly invested in long-term deals
6.4 A short-term rethink in T-Mobile activations strategy
7. Appendix

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • T-Mobile