Turkey Beer and Cider Market Insights 2020 - Key Insights and Drivers behind the Beer and Cider Market Performance

Summary

Turkey’s real GDP growth fell to 0.9% in 2019, compared to 2.8% in 2018. The unemployment rate increased to 13.8% in 2019 from 11% in 2018. The Turkish lira declined, following the dismissal of the Central Bank Governor in July 2019, raising investor concerns. The Turkish currency declined again in October 2019, as President Erdogan declared cross-border operations in Syria, which stirred up concerns of diplomatic tensions between the US and Turkey. As these factors created headwinds to the purchasing power of consumers, especially in low and mid-income groups, beer volumes in the mainstream and discount segments suffered. The premium and superpremium segments grew in volume as high-income individuals are usually less affected by macro-economic fluctuations. A rise in tourism also played a key role in the growth of these two segments.

Turkey Beer and Cider Market Insights 2020 report provides a complete overview of the Turkey Beer and Cider industry structure offering a comprehensive insight into historical background trends, 2019 performance and 2020 outlook.

Scope

Covering total market (On and Off-Premise) the report details -

• 2014-2019 actual detailed Beer Consumption Volume data by Segment, Brand, Brewer, Packaging and Distribution (On and Off-Premise), with 2020 forecasts.
• Value by distribution channel 2013-2019, with 2020 forecasts.
• Overview of the competitive landscape in the Beer and Cider market, with analysis of key company performance.
• Insightful and valuable analysis of the drivers behind both current and emerging trends in the Beer and Cider market.

Reasons to Buy

• Gain an in-depth understanding of the dynamics and structure of the Turkey Beer and Cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning.
• Evaluate the current emerging trends and future growth opportunities in the Turkey Beer and Cider market to support your brand development and marketing initiatives.
• Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability.
• Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage.
• Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.