Summary
Craft continues to drive the category, with an increasing number of consumers choosing premium variants. There is heightened demand across the beer and flavored alcoholic drinks segments.
Retailers have sought to actively promote craft ranges, with the Casino Group running a campaign called “La Collective du Hop” that highlights an assortment of beers from local, smaller breweries. Indeed, innovation across the category is primarily coming in the form of specialty, flavored, craft, and non-alcoholic beverages. The category is seeing consumers take a “less, but better” approach to alcohol, favoring quality over quantity. AB InBev’s Budweiser was launched into the market in April.
France Beer and Cider Market Insights 2020 report provides a complete overview of the France Beer and Cider industry structure offering a comprehensive insight into historical background trends, 2019 performance and 2020 outlook.
Scope
Covering total market (On and Off-Premise) the report details -
Reasons to Buy
Craft continues to drive the category, with an increasing number of consumers choosing premium variants. There is heightened demand across the beer and flavored alcoholic drinks segments.
Retailers have sought to actively promote craft ranges, with the Casino Group running a campaign called “La Collective du Hop” that highlights an assortment of beers from local, smaller breweries. Indeed, innovation across the category is primarily coming in the form of specialty, flavored, craft, and non-alcoholic beverages. The category is seeing consumers take a “less, but better” approach to alcohol, favoring quality over quantity. AB InBev’s Budweiser was launched into the market in April.
France Beer and Cider Market Insights 2020 report provides a complete overview of the France Beer and Cider industry structure offering a comprehensive insight into historical background trends, 2019 performance and 2020 outlook.
Scope
Covering total market (On and Off-Premise) the report details -
- 2014-2019 actual detailed Beer Consumption Volume data by Segment, Brand, Brewer, Packaging and Distribution (On and Off-Premise), with 2020 forecasts.
- Value by distribution channel 2013-2019, with 2020 forecasts.
- Overview of the competitive landscape in the Beer and Cider market, with analysis of key company performance.
- Insightful and valuable analysis of the drivers behind both current and emerging trends in the Beer and Cider market.
Reasons to Buy
- Gain an in-depth understanding of the dynamics and structure of the France Beer and Cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning.
- Evaluate the current emerging trends and future growth opportunities in the France Beer and Cider market to support your brand development and marketing initiatives.
- Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability.
- Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage.
- Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.
Table of Contents
1. Introduction - Understanding Market Context
2. Category and Segment Insight - Identifying Growth Opportunities
3. Company and Brand Insight - The Competitive Landscape Defined
4. Distribution Insight - Attractive Routes to Market
5. Consumer Insight - Who, What, When, Where and Why
6. Recommendations - White Spaces and Innovation Opportunities Across the Consumer Value Chain
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Brasseries Heineken
- Kronenbourg
- AB InBev France
- Brasserie de Saint-Omer
- Brasserie Bavaria (France)
- Karlsbrau France
- TCB Beverages
- Meteor
