Australia Beer and Cider Market Insights 2020 - Key Insights and Drivers behind the Beer and Cider Market Performance

Summary

Australia’s GDP growth slowed down in 2019; it grew by 1.9% in 2019, compared to 2.9% in 2018. The country’s growth in household final consumption expenditure also slowed down to 1.9% in 2019 from 2.9% in 2018. Concurrently, both beer and cider categories declined in volumes, albeit at modest rates. Discount segment gained volumes, while mainstream and premium segments lost volumes, pointing towards consumers’ shift towards beers that are lower priced.

However, super-premium price segment also gained volumes, mainly because of volume gained by craft beers during the year; ‘less but better’ attitude was on display, as consumers were willing to spend for the superior quality of craft beers. Also, high income individuals who hold enough purchasing power to purchase these high priced beers often are generally much less affected by economic fluctuations.

Australia Beer and Cider Market Insights 2020 report provides a complete overview of the Australia Beer and Cider industry structure offering a comprehensive insight into historical background trends, 2019 performance and 2020 outlook.

Scope

Covering total market (On and Off-Premise) the report details -

• 2014-2019 actual detailed Beer Consumption Volume data by Segment, Brand, Brewer, Packaging and Distribution (On and Off-Premise), with 2020 forecasts.
• Value by distribution channel 2013-2019, with 2020 forecasts.
• Overview of the competitive landscape in the Beer and Cider market, with analysis of key company performance.
• Insightful and valuable analysis of the drivers behind both current and emerging trends in the Beer and Cider market.

Reasons to Buy

• Gain an in-depth understanding of the dynamics and structure of the Australia Beer and Cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning.
• Evaluate the current emerging trends and future growth opportunities in the Australia Beer and Cider market to support your brand development and marketing initiatives.
• Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability.
• Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage.
• Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.