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Impact of COVID-19 on Sports Apparel Industry

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  • 22 Pages
  • April 2020
  • Region: Global
  • GlobalData
  • ID: 5205642
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Report on the impact COVID-19 has had on the Apparel market as it pertains to the sports industry.

  • Analysis by the publisher of 2,394 active sponsorship deals by apparel brands, tracking the latest deals and trends, and forecast where this may lead to in future.

Reasons to Buy
  • A comprehensive look at how the Sports apparel market has been impacted by COVID-19, with market trends and predictions to better inform decision making.

Table of Contents

Analyst Overview
  • COVID-19 sector impact
  • COVID-19 effect on apparel sector sponsorship

COVID-19 Sponsorship Impact Analysis
  • Kit supply market overview
  • COVID-19 just a short-term shock to Nike and adidas as sponsorship budgets will be held
  • Nike and adidas to continue driving down cost of deals as COVID-19 staves off threat of another attack on the market by challenger brands
  • COVID-19 to accelerate move away from big-up front cheques to more pay for performance contracts
  • Fashion brands to re-evaluate sports sponsorship investment
  • Euro’s postponement both costly and inconvenient to kit suppliers
  • Adidas miss payments in South America
  • Liverpool set to earn less than anticipated in first year of Nike deal
  • COVID-19 likely to further the attractiveness of esports to apparel brands

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Nike
  • adidas
  • PUMA
  • Macron
  • Joma