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Impact of COVID-19 on Sports Sponsorship by Automotive Industry

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    Report

  • 16 Pages
  • March 2020
  • Region: Global
  • GlobalData
  • ID: 5205644
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Summary

Report on the impact COVID-19 has had on the Automotive sponsorship sector.

Scope
  • In this report, the publisher analyses the activity of of brands in the Automotive sector, tracking the latest deals and trends, and forecast where this may lead to in future.

Reasons to Buy
  • Report on the impact COVID-19 has had on the Automotive sponsorship sector.

Table of Contents

Analyst Overview
  • COVID-19 sector impact
  • Automaker sponsorship today

COVID-19 Sponsorship Impact Analysis
  • Retractions in automakers sports sponsorship portfolios to be expected
  • Some sponsorships may fail to see their end life
  • Automakers significant commitment to long-term sponsorships
  • Brand Focus -Toyota
  • Olympic postponement both inconvenient and costly for Toyota

Appendix
  • References

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Toyota
  • Opel
  • Mercedes-Benz
  • Honda
  • Volkswagen
  • Lexus
  • Audi
  • Skoda
  • Hyundai
  • SEAT
  • Nissan
  • Chevrolet
  • BMW
  • Club Car
  • Kia
  • Subaru
  • Ford
  • Mazda
  • Fiat
  • Hero MotoCorp Ltd