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Impact of COVID-19 on Sports Sponsorship by Automotive Industry

Report
16 Pages
March 2020
Region: Global
GlobalData
ID: 5205644

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Summary

Report on the impact COVID-19 has had on the Automotive sponsorship sector.

Scope

In this report, the publisher analyses the activity of of brands in the Automotive sector, tracking the latest deals and trends, and forecast where this may lead to in future.

Reasons to Buy

Report on the impact COVID-19 has had on the Automotive sponsorship sector.

Analyst Overview

COVID-19 sector impact
Automaker sponsorship today

COVID-19 Sponsorship Impact Analysis

Retractions in automakers sports sponsorship portfolios to be expected
Some sponsorships may fail to see their end life
Automakers significant commitment to long-term sponsorships
Brand Focus -Toyota
Olympic postponement both inconvenient and costly for Toyota

Appendix

References

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

Toyota
Opel
Mercedes-Benz
Honda
Volkswagen
Lexus
Audi
Skoda
Hyundai
SEAT
Nissan
Chevrolet
BMW
Club Car
Kia
Subaru
Ford
Mazda
Fiat
Hero MotoCorp Ltd

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Table of Contents

Companies Mentioned (Partial List)

Related Topics

Related Reports

Global Sports Sponsorship Market by Type (Events, Individuals, Sports), Sponsored Services (Financial Sponsors, In-kind Sponsors, Media Sponsors), Sponsor Categories, Sport Type, End-use, Sponsorship Providers - Forecast 2023-2030

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