Thailand Meat - Market Assessment and Forecasts to 2024

Summary

The Thai meat sector was led by fresh meat (counter) category in both value and volume terms in 2019. Furthermore, the chilled raw packaged meat - processed category is forecast to register fastest value growth while, ambient meat category is forecast to register fastest volume growth during 2019-2024. Food & drinks specialists is the leading channel for distribution of meat in the country. Flexible packaging was the most commonly used pack material in Thailand. Betagro Co., Ltd, Saha Farms Company and Thai - German Meat Product Company Limited. are the leading players in the Thailand meat sector.

This report on the meat sector in Thailand provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.

What else is contained?

• Sector data: Overall sector value and volume data with growth analysis for 2014-2024
• Category coverage: Value and growth analysis for ambient meat, chilled raw packaged meat - processed, chilled raw packaged meat - whole cuts, cooked meats - counter, cooked meats - packaged, fresh meat (counter) and frozen meat with inputs on individual segment share within each category and the change in their market share forecast for 2019-2024
• Leading players: Market share of compaines (in value terms) and private labels (in value terms) in 2019
• Distribution data: Percentage of sales within each category through distribution channels such as convenience stores, food & drinks specialists, hypermarkets & supermarkets, eretailers, cash & carries & warehouse clubs, “dollar stores”, variety stores & general merchandise retailers, department stores, direct sellers and other general retailers.
• Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. pack material data for glass, flexible packaging, rigid plastics, paper & board and rigid metal; pack type for: jar, can, film, tray, bag/sachet, tub, stand up pouch, carton - folding, clamshell, specialty container, blister pack and other pack type, closure type for: twist off, film, prize off, plastic tie, screw top, foil and other closure types, primary outer types for: carton - folding, sleeve, bag, shrink wrap.

Scope

• The Thai meat sector is forecast to register the fastest volume growth of 18.9% among leading Asia-Pacific markets
• Both per capita consumption and per capita expenditure of meat was lower in Thailand than in both the global and regional levels in 2019
• Thai consumers prefer premium products in the meat sector
• The per capita consumption of fresh meat (counter) was higher than other meat categories in 2019
• Betagro Co., Ltd is the leading company in the Thai meat sector in both value and volume terms in 2019
• Brands are growing at a higher CAGR than private labels in the Thai meat sector
• Flexible packaging is the commonly used pack material in the Thai meat sector

Reasons to Buy

• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
• Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
• Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
• The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
• Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.