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Sweden Meat Market Assessment and Forecasts to 2024

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    Report

  • 131 Pages
  • November 2020
  • Region: Sweden
  • GlobalData
  • ID: 5205654
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Summary

The Swedish meat sector was led by Chilled raw packaged meat - whole cuts category in both value and volume terms in 2019. Furthermore, the cooked meats - counter category is forecast to register fastest value and volume growth during 2019-2024. Hypermarkets & supermarkets is the leading channel for distribution of meat in the country. Rigid plastics was the most commonly used pack material in Sweden. HKScan Group, Kronfågel and Guldfågeln are the leading players in the Sweden meat sector.

This report on the meat sector in Sweden provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.

What else is contained?
  • Sector data: Overall sector value and volume data with growth analysis for 2014-2024
  • Category coverage: Value and growth analysis for ambient meat, chilled raw packaged meat - processed, chilled raw packaged meat - whole cuts, cooked meats - counter, cooked meats - packaged, fresh meat (counter) and frozen meat with inputs on individual segment share within each category and the change in their market share forecast for 2019-2024
  • Leading players: Market share of companies (in value terms) and private labels (in value terms) in 2019
  • Distribution data: Percentage of sales within each category through distribution channels such as convenience stores, Food and Drinks specialists, hypermarkets & supermarkets, eretailers, cash & carries & warehouse clubs, “dollar stores”, variety stores & general merchandise retailers, department stores, direct sellers and other general retailers.
  • Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. pack material data for glass, flexible packaging, rigid plastics, paper & board and rigid metal; pack type for: jar, can, film, tray, bag/sachet, tub, stand up pouch, carton - folding, clamshell, specialty container, blister pack and other pack type, closure type for: twist off, film, prize off, plastic tie, screw top, foil and other closure types, primary outer types for: carton - folding, sleeve, bag, shrink wrap.

Scope
  • Both per capita consumption and per capita expenditure of meat was higher in Sweden than in the global level in 2019
  • The per capita consumption of chilled raw packaged meat - whole cuts was higher than other meat categories in 2019
  • HKScan Group is the leading company in the Swedish meat sector in both value and volume terms in 2019
  • Scan, owned by HKScan Group is the leading brand in both value and volume terms in the Swedish meat sector
  • Private labels are growing at a higher CAGR than brands in the Swedish meat sector
  • Rigid plastics is the most commonly used pack material in the Swedish meat sector

Reasons to Buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

Table of Contents

Report scope
  • Executive summary

Part 1: Market Environment
  • Value and volume share of Sweden in the global and Western European markets
  • Growth analysis of Sweden compared to other leading countries in the Western European market
  • PCC and PCE of Sweden compared to global and Western Europe market

Part 2: Sector Deep Dive
  • Sweden meat sector snapshot
  • Market size analysis
  • Cross-category comparison - value growth analysis and category winners and losers
  • Cross-category comparison - volume growth analysis and category winners and losers

Part 3: Category Deep Dive
  • Per capita consumption analysis by category
  • Market size analysis - category: ambient meat
  • Segment-level analysis (in value terms) - ambient meat
  • Segment-level analysis (in volume terms) - ambient meat
  • Market size analysis - category: chilled raw packaged meat - processed
  • Segment-level analysis (in value terms) - chilled raw packaged meat - processed
  • Segment-level analysis (in volume terms) - chilled raw packaged meat - processed
  • Market size analysis - category: chilled raw packaged meat - whole cuts
  • Segment-level analysis (in value terms) - chilled raw packaged meat - whole cuts
  • Segment-level analysis (in volume terms) - chilled raw packaged meat - whole cuts
  • Market size analysis - cooked meats - counter
  • Market size analysis - cooked meats - packaged
  • Segment-level analysis (in value terms) - cooked meats - packaged
  • Segment-level analysis (in volume terms) - cooked meats - packaged
  • Market size analysis - category: fresh meat (counter)
  • Segment-level analysis (in value terms) - fresh meat (counter)
  • Segment-level analysis (in volume terms) - fresh meat (counter)
  • Market size analysis - category: frozen meat
  • Segment-level analysis (in value terms) - frozen meat
  • Segment-level analysis (in volume terms) - frozen meat

Part 4: Distribution Analysis
  • Channel share analysis

Part 5: Competitive Environment
  • Leading companies value and volume share
  • Brand share analysis of top five companies
  • Brand share analysis of top five companies by category
  • Private label share analysis by category
  • Growth of private labels compared to branded products
  • Degree of consolidation/fragmentation by category

Part 6: Health & Wellness Analysis
  • Health & wellness analysis by category
  • Health & wellness analysis by product attributes
  • Health & wellness analysis by consumer benefits
  • Cross category comparison- products with H&W Vs. non H&W claims

Part 7: Packaging Analysis
  • Pack material growth analysis
  • Pack type growth analysis
  • Closure type growth analysis
  • Primary outer type growth analysis

Part 8: City Deep Dive
  • Market size analysis of top four cities
  • Market size analysis of top four cities by category
  • Leading cities contribution to volume growth

Part 9: Consumergraphics
  • Demographic analysis

Part 10: Macroeconomic Analysis
  • GDP growth and inflation
  • Population growth
  • Labor market trend
  • Economic summary, labor market trends, and demographic trends
  • Sweden risk index (GCRI) 2019
  • Sweden risk analysis - compared to global and Western European markets
  • Methodology
  • Definitions
  • Appendix

List of Tables
  • Leading value categories
  • Fastest-growing segments (value), 2019
  • Cross-category comparison - by value (2014-2024)
  • Cross-category comparison - by volume (2014-2024)
  • Per capita consumption (by category), Sweden compared to Western Europe and global levels (in kg), 2019
  • Ambient meat - value analysis by segment, 2014-2024
  • Ambient meat - volume analysis by segment, 2014-2024
  • Chilled raw packaged meat - processed - value analysis by segment, 2014-2024
  • Chilled raw packaged meat - processed - volume analysis by segment, 2014-2024
  • Chilled raw packaged meat - whole cuts - value analysis by segment, 2014-2024
  • Chilled raw packaged meat - whole cuts - volume analysis by segment, 2014-2024
  • Cooked meats - packaged - value analysis by segment, 2014-2024
  • Cooked meats - packaged - volume analysis by segment, 2014-2024
  • Fresh meat (counter) - value analysis by segment, 2014-2024
  • Fresh meat (counter) - volume analysis by segment, 2014-2024
  • Frozen meat - value analysis by segment, 2014-2024
  • Frozen meat - volume analysis by segment, 2014-2024
  • Change in distribution share, 2014-2019
  • Top five companies share by brand (in value and volume terms) in the meat sector, 2019
  • Brand shares of top five companies (in value and volume terms) by category, 2019
  • Category comparison- with H&W and non- H&W claims, 2014-2024
  • Performance overview (score: 1-100)
  • Category data, by segment
  • Per capita consumption (in kg), 2014-2024
  • Per capita expenditure (US$), 2014-2024
  • Meat sales distribution in Sweden - by category (Skr million), 2019

List of Figures
  • Value and volume share of Sweden in the global and Western Europe meat sector, 2019-2024
  • Sweden compared to the other top countries in terms of market share, growth, and competitive landscape
  • PCC comparison - Sweden, Western Europe, and global, 2014-2024
  • PCE comparison - Sweden, Western Europe, and global, 2014-2024
  • Market size and growth analysis by value and volume, meat sector, 2014-2024
  • Cross-category comparison - value growth analysis and category winners and losers
  • Cross-category comparison - volume growth analysis and category winners and losers
  • Market size and growth analysis by value and volume, ambient meat category, 2014-2024
  • Market size and growth analysis by value and volume, chilled raw packaged meat - processed category, 2014-2024
  • Market size and growth analysis by value and volume, chilled raw packaged meat - whole cuts category, 2014-2024
  • Market size and growth analysis by value and volume, cooked meats - counter category, 2014-2024
  • Market size and growth analysis by value and volume, cooked meats - packaged category, 2014-2024
  • Market size and growth analysis by value and volume, fresh meat (counter) category, 2014-2024
  • Market size and growth analysis by value and volume, frozen meat category, 2014-2024
  • Share of key distribution channels (in value terms) - meat, 2019
  • Key distribution channel share by category (in value terms), 2019
  • Leading companies (in value and volume terms) in the meat sector, 2019
  • Private label penetration by category (in value terms), 2019
  • Growth analysis, private label and brands, 2014-2019
  • Category-wise consolidation/fragmentation (in value terms) - meat , 2019
  • Prominence of health & wellness claims by category, US$ million, 2019-2024
  • Contribution of health & wellness by product attributes, US$ million, 2019-2024
  • Contribution of health & wellness by consumer benefits, US$ million, 2019-2024
  • Key pack materials in the Sweden meat sector, percentage share of pack units, 2019
  • Annual growth rate by key pack material, 2014-2024

Companies Mentioned

A selection of companies mentioned in this report includes:

  • HKScan Group
  • Kronfågel
  • Guldfågeln
  • Danish Crown Amba
  • Bjare fagel
  • Ingelsta Kalkon
  • Nomad Foods
  • Reko
  • Atria Plc
  • WURSTMASTER
  • Orkla Group
  • Nordic Fast Food AB
  • Polarica