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COVID-19 Impact on Nike Inc. and its Future Prospects

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    Company Profile

  • October 2020
  • GlobalData
  • Nike, Inc.
  • ID: 5205749
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The post coronavirus (COVID-19) company impact report analyses the impact of the COVID-19 outbreak on Nike Inc. & its future prospects.

Nike Inc. sales are forecast to decline by 1.0% in 2020, versus a healthy growth of 9.5% in 2019 and pre-COVID 2020 forecast of 10.0% - highlighting how the crisis has applied brakes to the retailer’s continuous strong sales

Sales through online channel registered robust growth with double digit increases in China, North America and Asia Pacific & Latin America (APLA) and triple digit growth in Europe, Middle East and Africa (EMEA).

  • Nike Inc. will underperform its original 2020 sales forecast in the wake of the COVID-19 pandemic which led to significant store closures and subdued demand
  • Nike registered a significant increase in online demand with digital sales growing 82% in Q1 2021 representing 30% of Nike’s revenues for that quarter
  • With improving sales at physical stores and robust growth in online sales, Nike unlocks its potential to meet full year expectations and will outperform the apparel sector in 2020.

Reasons to Buy
  • Use our revised 2020 forecast for Nike Inc. to understand how it will perform this year.
  • Use our charts to review how Nike Inc.'s sales are split by region globally and how these regions have been impacted by COVID-19.
  • Use our in-depth analysis to review how Nike Inc. has responded to COVID-19 and how this will affect its performance.

Table of Contents

Executive Summary
  • Nike Inc.'s exposure to COVID-19
  • Nike Inc.'s operational responses to COVID-19

Key findings
  • Key conclusions

Geographic spread analysis - COVID 19 vs Nike Inc. Group Sales
  • Global & regional impact
  • Impact score for Nike Inc. versus competitors
  • Financials for Nike Inc. versus competitors

Revised 2020 revenue forecast
  • Nike Inc.’s exposure

Latest News
  • Indications from Stock Price and Influencers
  • Company reaction
  • Indications from recruitment trends
  • Customer Engagement
  • Store reopening

  • Methodology

List of Figures
  • Spread of COVID-19- confirmed cases, number in treatment, recoveries and deaths.
  • Countries/ regions affected by COVID-19
  • Spread of Nike Inc. group sales in 2019
  • COVID-19 global impact score for Nike Inc. versus competitors
  • Nike Inc. global revenue and year on year growth 2015-2020
  • Nike Inc. exposure: by region vs regional impact levels

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Nike Inc.
  • Adidas AG
  • ANTA Sports Products Ltd
  • Fila Holdings Corp
  • Under Armour
  • Puma SE
  • New Balance Athletic inc
  • Asics Corp