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State of the Industry: Tequila in the U.S. (11th Edition)

  • Report

  • 58 Pages
  • November 2025
  • Region: United States
  • Sundale Research
  • ID: 5214377

Overall Tequila Sales Trends, Per Capita Consumption Trends, Foreign Trade & Tariffs, Leading Tequila Brands

The 14th edition of this Tequila industry report, published annually, contains timely and accurate industry statistics, forecasts to help plan, and objective analysis. The annual report features historical, current, and future trends covering the 2010-2029 period.

It is an essential resource for the Tequila industry covering the most important trends for the busy executive, including detailed data on:

  • tequila sales and consumption by price point
  • average tequila prices
  • flavored tequila trends
  • sales for the leading brands
  • distilled spirits sales and expenditures by demographic groups.

Utilizing various sources and primary research, the report also analyzes new developments shaping the industry, such as:

  • the trend toward higher end tequila consumption
  • the soaring popularity of ready-to-drink (RTD) cocktails
  • demographic consumption patterns
  • strong demand for mezcal
  • the use of natural and premium ingredients
  • new and unique flavors and flavor combinations
  • the use of different barrel types
  • health and wellness trends
  • social media’s influence
  • and the impact of the economy and tariffs.

Table of Contents

Written Analysis
  • Drivers of Industry Growth
  • Demographics Support Upscale Tequila Consumption
  • Flavored Tequila Sales and Market Shares
  • Overall Tequila Sales Trends
  • Value Priced Tequila
  • Premium Tequila
  • High End Premium Tequila
  • Super Premium Tequila
  • Mezcal Market Size and Trends
  • Per Capita Consumption Trends
  • Foreign Trade and Tariffs
  • Leading Tequila Brands
  • Ready-to-Drink (RTD) Cocktails Provide Another Avenue for Growth
  • Demographic Trends for Expenditures on Distilled Spirits
  • Consumer Price Trends for Distilled Spirits
  • Economy’s Impact on Tequila Sales
  • Social Media is a Vital Marketing Tool for Tequila Companies
  • Greener Practices Can Boost Profits and Demand
  • Sources and Methodology
Statistical Tables
  • Dollar and Volume Sales of Tequila in the U.S., 2010-2029
  • Average Price Per 9-Liter Case of Tequila Sold in the U.S., 2010-2029
  • Dollar Sales of Tequila in the U.S., by Price Point, 2010-2029
  • Volume Sales of Tequila in the U.S., by Price Point, 2010-2029
  • Distribution of Tequila Sales in the U.S., Flavored vs. Non-Flavored, 2023, 2024, 2025, and 2029
  • Dollar Sales of Tequila in the U.S., As a Percentage of Total Distilled Spirits Sales, 2010-2029
  • Volume Sales of Tequila in the U.S., As a Percentage of Total Distilled Spirits Sales, 2010-2029
  • Per Capita Consumption of Tequila in the U.S., 2010-2029
  • Per Capita Consumption of Distilled Spirits in the U.S., 2010-2029
  • Per Capita Consumption of Distilled Spirits in the U.S., by State, 2024
  • Value and Volume of U.S. Tequila Imports, 2010-2029
  • U.S. Imports of Tequila, by Top 5 Import Countries, 2023 and 2024
  • Value and Volume of U.S. Tequila Exports, 2010-2029
  • U.S. Exports of Tequila, by Top 10 Export Countries, 2023 and 2024
  • Top 10 Brands of Tequila, Ranked by Global Sales, 2024
  • Average Annual Household Expenditures on Distilled Spirits, by Detailed Demographic Characteristics, 2024 and 2029
  • Average Annual Household Expenditures on Distilled Spirits At Home, by Detailed Demographic Characteristics, 2024 and 2029
  • Average Annual Household Expenditures on Distilled Spirits Away From Home, by Detailed Demographic Characteristics, 2024 and 2029
  • U.S. Consumer Price Trends for Distilled Spirits, 2010-2029
  • U.S. Consumer Price Trends for Distilled Spirits, At Home vs. Away From Home, 2010-2029
Graphs
  • Dollar Sales of Tequila in the U.S., 2019-2029
  • Average Price Per 9-Liter Case of Tequila Sold in the U.S., 2019-2029
  • Per Capita Consumption of Tequila in the U.S., 2019-2029