As a result of the coronavirus, the market lost almost 400 million euros in 2020. Even in the context of marked recovery, in the period 2020-2022, the phenomenon appears destined to consolidate, accelerating the transformation of the sector with broadband TV with thanks to video streaming exceeding half of Italian homes, with an average annual growth of more than 30%. Pay-TV surpasses free-to-light TV for the first time in the history of Italian television and in terms of resources the market will resume growing thanks above all to the significant increase in pay-TV revenues.
This is made possible by the explosion of BBTV services, the entry of Sky as a network operator and above all by the SVOD, which will register a CAGR of 31.2% during the period considered. Sky, Mediaset and Rai, while remaining dominant overall (over 3/4 of the total together), will, however, sell substantial shares to the Other Operators, which will reach almost 2 billion Euro in revenues. Sky remains the main player in the market, but is in decline, as a result of the explosion of VOD services by new fierce competitors. This year's report shows that traditional TV and broadcast now senses the looming and very dynamic presence of online streaming services.
The significant growth of new entrants shows that they are able to take advantage of the opportunities offered by technological evolution and changing demand needs more than others. The result is a great process of restructuring and developing new business models, destined to reconfigure and change the skin in the coming years to the entire national television industry.
Table of Contents
Executive Summary
- Methodological Note
Introduction
- The Market in 2020
Part I the Market
- Italian Television
- Revenues
Part II The Players
- Market Overview
- Sky
- Rai
- Mediaset
- Other Operators
Main Events
About the Publisher
