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Qualitative Research Methodology in Business. Edition No. 1

  • ID: 5214971
  • Book
  • July 2021
  • 440 Pages
  • John Wiley and Sons Ltd
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This book is aimed at graduate students of business and business practitioners. It demonstrates the application of qualitative research in the business setting both from the perspective of different methods (of data collection, systemization, analysis and interpretation) and different business functions (human resources, production and marketing). Numerous real-life illustrative examples and case studies are featured to guide students as well as practitioners towards a successful completion of their own qualitative research projects.
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Irena Ograjensek
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