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The Philippines - Games Market Report

  • Report

  • 75 Pages
  • October 2023
  • Region: Philippines
  • Niko Partners, Inc.
  • ID: 5229969

With its young populace, the Philippines has the highest growth in terms of new mobile gamers in Southeast Asia, supported by an improved internet infrastructure. The country remains an esports-driven games market, with top games being esports titles and increasing investments in its esports scene. The Philippines is picking up the pace to become a formidable force in the Southeast Asia games market, with the country’s gamers particularly open to trying new game technologies.

The Philippines Games Market Report is part of SEA-6 Games Market Reports, a series of comprehensive guides informing you on the latest developments in the video games market and esports industry across six notable Southeast Asia markets: Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam. Leveraging our comprehensive market model and survey insights involving 2,400+ gamers in the region, discover key data and trends on game publishers, top genres, growth drivers, esports, payments, financial transaction events, regulations, gamer preference & behavior, and more.

Table of Contents

  • Introduction
  • Executive Summary
  • Macroeconomic data
  • PC Games Market​
    • PC Games Market Snapshot​
    • PC Games Revenue
    • Major PC Games Publishers
    • PC Gaming Overview​
    • Popular PC Games​ by Survey 
    • PC  Gaming Time and Spending​ by Survey 
    • Popular PC Game Distribution Platforms​ 
    • Internet Cafe Insights​ by Survey
  • Mobile Games Market​ 
    • Mobile Games Market Snapshot​
    • Mobile Games Market Revenue
    • Top Mobile Games by Downloads
    • Top Mobile Games by Revenue​ 
    • Top Publishers by Downloads​
    • Top Publishers by Revenue
    • Top Mobile Game Genres​ 
    • PC Games Revenue
    • Mobile Gaming Overview​
    • Popular Mobile Games​ by Survey 
    • Mobile Gaming Time and Spending​ by Survey 
    • Preferred Mobile Game Store​ by Survey 
  • Console Games Market
    • Top Console Platforms
    • Popular Console Games​ by Survey 
    • Console Gaming Time and Spending/Subscription​ by Survey 
  • Payments and Monetization
    • Payment Options​
    • Payment Insights​ by Survey
    • In-Game Spending Drivers​ by Survey
    • Preferred In-Game Spending​ by Survey
    • In-Game Ads​ by Survey
    • Cloud Gaming Insights​ by Survey
    • Reasons for Not Spending Money for Games​
    • What Non-Spenders Would Buy
  • Gamer Survey Insights 
    • Survey Respondents’ Demographics
    • Device Ownership​ by Survey
    • Popular PC and Smartphone Brands​ by Survey
    • Localization Insights​ by Survey
    • Source of Information for Games​ by Survey
    • Factors Driving Gamers to Try New Games​
    • Most Disliked Aspects in Games​ by Survey
    • Streaming and Video content​ by Survey
    • New Technologies in Video Games​
  • Games Market Trends and Analysis​
    • General Outlook
    • Local game companies/homegrown Games and Events Update​
    • Analysis of Latest Trends (e.g. M&A, web3, gaming influencers, localization, non-endemic brands expansion to gaming)
    • 5G Rollout
  • Esports Data 
    • Overview of Local Esports Development
    • PC Esports Tournament Overview​
    • Mobile Esports Tournament Overview​
    • Major PC and Mobile Esports Tournaments​
    • Notable Teams and Sponsors​
    • Esports Engagement​ by Survey
    • Top Esports Games​
  • Game Regulations 
    • Overview of Game Regulations
    • Notable Regulatory Bodies and Influential Organizations
    • Game Rating
  • Appendix 
    • Methodology​
    • Genre List​
    • Glossary

List of Exhibits:

  • Average hours per week watching online content
  • Visiting Internet cafes percentage
  • Internet cafes preferences
  • Mobile internet market share (April 2023)
  • Fixed line broadband market share (April 2023)
  • Familiarity with future technology
  • Interest in implementing certain technologies in video games
  • How important are certain localization aspects for games
  • Why do gamers not spend money on games
  • What would gamers buy if they spent
  • What do PC gamers do when they see an in-game ad
  • What do mobile gamers do when they see an in-game ad
  • Unified payments interface (UPI) usage
  • UPI usage by payment platform (June 2023)
  • What Real Money Games do gamers Play
  • Which RMG platforms did gamers use in the past year
  • Average hours per week playing RMG title
  • Average spend per month on RMG titles
  • How important are the following when playing RMG
  • What do gamers most dislike about RMG titles?
  • Most Played PC Games​
  • PC Gaming Time (Weekly)
  • PC Game Spending (Monthly)
  • PC Game Downloads per Year
  • Share of PC Game Distribution Platforms​ Users
  • Share of PC gaming hours by location
  • Reasons to visit internet cafes
  • Top Mobile Game Genres by Revenue (2023 H1)​
  • Top Mobile Game Genres by Download (2023 H1)​
  • Most Played Mobile Games
  • Mobile Gaming Time (Weekly)
  • Mobile Game Spending (Monthly)​
  • Preferred Mobile Game Store​ on Smartphone
  • Preferred Mobile Game Store​ on Tablet
  • Consoles Owned (% of console gamer respondents)
  • Most Played Console Games
  • Console Gaming Time (Weekly)
  • Console Game Spending (Monthly)
  • Preferred Payment Methods (% of respondents)​
  • What would make gamers spend in-game (% of respondents)
  • Preferred In-Game Spending (% of respondents)​
  • What gamers think about in-game ads (% of respondents)​
  • Engagement with Cloud Gaming​
  • Reasons for Not Spending Money for Games​
  • Survey Respondents’ Demographics​
  • Device Ownership​ among Survey Respondents
  • Popular PC and Smartphone Brands​ among Survey Respondents
  • Localization Insights​ among Survey Respondents
  • Source of Information for Games​ among Survey Respondents
  • Factors Driving Gamers to Try New Games​
  • Most Disliked Aspects in Games​ among Survey Respondents
  • Streaming and Video content among Survey Respondents​
  • New Technologies in Video Games​
  • Esports Engagement​ among Survey Respondents​
  • Top Esports Games among Survey Respondents​

Companies Mentioned

  • 2K Games​​
  • Acer
  • Activision Blizzard​
  • Ampverse
  • AP.Bren​
  • AppLovin Corp​
  • Asiasoft (Level Up!)​​​
  • Asus
  • ATF Capita
  • Azur Interactive Games​
  • BabyBus Group​
  • Blacklist International​
  • Block Asia Labs
  • Block Tides Ventures
  • CITI
  • Dell
  • Department of Trade and Industry (DTI)​
  • Dito
  • Dynamico Space
  • E-Gilas
  • Electronic Arts (EA)​​
  • Embracer Group​
  • Epic Games​​
  • Esports World Federation (ESWF)​
  • Evolution Data Centres
  • Execration​
  • FASTER Filipinx Americans
  • Game Developers Association of the Philippines (GDAP)​
  • Games and Amusement Board (GAB)​
  • Garena
  • Globe
  • Go Innov8 Technology
  • GO8 Labs
  • Grab
  • Gravity Game Hub​
  • Gravity​
  • HP
  • IBC Group, Block Tides Ventures
  • Information and Communications Technology Office (ICTO)​
  • kendikorp
  • Lenovo
  • Lilith​
  • LuponWXC
  • Mastercard​
  • Megawide
  • Mellowminx
  • miHoYo​
  • Minana Esports
  • MiniClip​
  • Mojang Studios​​
  • Moon Active​
  • Moonton
  • NAOS Esports​
  • Nas Company
  • Nestlé
  • Omega Esports​
  • OPPO
  • Origin
  • Outfit7​
  • PayPal
  • Philippine Esports Organization (PESO)
  • Philippine Trade & Investment Center in Silicon Valley (PTIC-SV)
  • Philippines eSports Organization (PeSO)​
  • Playrix​
  • Ranida Games
  • Riot
  • Roblox Corporation​
  • SayGames​
  • Smart
  • Supersonic Studios​
  • Synthillate
  • Take-Two Interactive ​
  • Team Sibol
  • Tencent
  • The Cultural Center of the Philippines
  • Tier One Entertainment
  • TikTok
  • Union Bank
  • Valve (Steam)​​
  • VISA​
  • Wemade​
  • Yield Guild Games
  • YouTube