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Top Mobile Payment Service Providers in Select Asian Countries 2020 and their Reaction to the COVID-19 Crisis

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    Report

  • 331 Pages
  • December 2020
  • yStats GmbH & Co. KG
  • ID: 5230065

The spread of COVID-19 Brings Upswing in Mobile Payments in Asia Says Report

Mobile payments gain momentum during the health crisis

Altogether, despite cash still being the king in the Asian region, the revenues of the mobile payment services market in the Asian region are growing steadily during the coronavirus pandemic, and specifically in the larger economies such as India, Australia, Japan, and Singapore. These economies are forecasted to top the growth ranking in the Asia-Pacific region through 2025, says this report. Nevertheless, Asia consists of economies that are very diverse in terms of mobile payment methods adoption. For instance, a survey cited by the report shows that in Japan, in 2020, almost two-fifth of adults use smartphone payments daily. Meanwhile, in the Philippines the mobile payments adoption rate is much lower; however, the market is promising, as the adoption of new E-Wallet accounts is growing much faster than the bank account penetration rate.

Amid the COVID-19 pandemic, consumers in the countries of Asia prefer their local M-PSPs  

Another interesting fact highlighted in the report is that consumers in the Asian region mostly opt for the home-grown mobile payment service providers, and not for the global giants such as PayPal or Google Pay. This has especially helped the local M-PSPs keep their heads above water after the onset of the pandemic. Moreover, most of them have significantly increased their user base.  In Malaysia, for example, the government used digital wallets to distribute funds to businesses and communities affected by the health crisis.

Report Coverage


  • This report covers the Asian mobile payment market. It takes into account a wide definition of mobile payment, including payment methods used in mobile shopping (remote) and in-store (proximity) mobile payment.
  • The following Asian markets are included: Japan, South Korea, Singapore, India, Indonesia, Thailand, Vietnam, Malaysia, and the Philippines.
  • In addition, information related to the impact of the coronavirus (COVID-19) on digital payments worldwide was included in this report. Some forecasts included in this report were published prior to the pandemic outbreak. The date of publication of the figures is included on each chart.

Report Structure


  • The regional chapter opens the report, featuring an overview of Asian mobile payment developments and the impact of the pandemic.
  • Within the region, the countries are grouped by advanced and emerging markets.
  • Depending on data availability, the following types of market information are included: mobile payment user penetration, payment methods most used when
  • buying from mobile devices, number and volume of mobile payment transactions, most popular mobile payment services, awareness and usage of mobile wallets. Not all the mentioned types of information are available for each of the covered countries. For each of the regions covered, also online and mobile payment trends and news about major players, such as payment providers, banks and retailers are presented on text charts.

Table of Contents

1. Management Summary

2. Regional


  • Average Increase in Mobile Spending on Selected Products and Services, by 1st Week of Containment and 1st Week of a Lockdown Following the Outbreak of COVID-19, 2020
  • Digital Wallets’ Share of E-Commerce and In-Store Sales, in %, 2019
  • Growth Rates in Mobile Service Revenues, by Selected Countries, incl. Asia-Pacific Region, Australia, India, Singapore, South Korea, and Japan, in %, 2020 & 2025
  • Mobile Point-of-Sale Penetration Rate, in % of Consumers, and Average Annual Transaction Value per User, in USD, by selected countries, incl. China, India, South Korea, and Vietnam, 2020e
  • E-Wallets Penetration Rate, in % of Adults, 2019 & 2025f  

3. Advanced Markets

3.1. Japan


  • COVID-19’s Impact on Alipay’s activity, October 2020
  • Payment Methods Used on a Daily Basis, in % of Adults, June 2020
  • Breakdown of Selected Non-Cash Payment Methods Usage Frequency, November 2019 & May 2020
  • Mobile Payment User Penetration, by QR Code Payment and Contactless Payment, in % of Internet Users, January 2020
  • QR Code Mobile Payment Services, by Used and Most Used, in % of QR Code Mobile Payment Users, January 2020
  • Breakdown of Household Consumption Spending, by Payment Method, in %, July 2019
  • COVID-19’s Impact on Mobile Payment Services, December 2020
  • COVID-19’s Impact on Amazon Pay’s activity, December 2020
  • Profile of PayPay in Japan, December 2020
  • COVID-19’s Impact on PayPay’s activity, December 2020
  • Total Transaction Volume processed by PayPay, in billions, December 2019 & May 2020
  • Users Registered to PayPay, in millions, December 2019, February 2020 & 6 June 2020
  • Profile of Rakuten Pay in Japan, December 2020
  • COVID-19’s Impact on Rakuten Pay’s activity, December 2020
  • Usage Rate of Rakuten Pay, in % of Adults, January 2020
  • Most Used QR Code Payment Method, in % of Adults, June 2020
  • Profile of Line Pay in Japan, December 2020
  • COVID-19’s Impact on Line Pay’s activity, December 2020
  • Usage Rate of Line Pay, in % of Adults, January 2020
  • Most Used QR Code Payment Method, in % of Adults, June 2020

3.2. South Korea


  • COVID-19’s Impact on Mobile Payment Services, December 2020
  • Mobile Payment User Penetration, in % of Adults, by Age Group, 2019
  • Breakdown of Payment Methods Used in E-Commerce, in % of Adults, 2019
  • Breakdown of Reasons for Using Mobile Payments, in % of Mobile Payment Users, 2019
  • Breakdown of Frequency of Using Mobile Payments, in % of Mobile Payment Users, 2019
  • Breakdown of Reasons for Not Using Mobile Payments, in % of Adults Not Using Mobile Payments, 2019
  • Top 5 Mobile Payment Services by Number of Users, in millions, December 2019
  • Share of Total Online Transactions Made Via KakaoPay, Toss and Payco, in %, 2019
  • Value of Online Shopping Transactions, in KRW trillion, April 2019 – July 2019 & April 2020 – July 2020
  • Transaction Volume of Online Shopping Via Mobile Devices, in USD billion, March 2020
  • COVID-19’s Impact on Mobile Payment Services, December 2020
  • Profile of KakaoPay, December 2020
  • COVID-19’s Impact on KakaoPay’s activity, December 2020
  • Value of Transactions Completed Via KakaoPay and Y-O-Y Growth, in USD billion and in %, May 2019 & May 2020
  • Preferred Payment Method for College Students, in %, November 2019
  • Profile of Naver Pay, December 2020
  • COVID-19’s Impact on Naver Pay’s Activity, December 2020
  • Monthly Average Number of Individuals Using Naver Pay, in millions, May 2019 & May 2020
  • Preferred Payment Method for Office Workers, in %, November 2019
  • Profile of Toss, December 2020
  • COVID-19’s Impact on Toss Payment’s Activity, December 2020
  • Sales Generated Via Toss’s Platform, in USD million, 2016 & 2019
  • Individuals Registered With Toss, in % of Population, August 2020  
  • Transactions Made Online in South Korea Via Toss, in % of Total Transactions,  2019

3.3. Singapore


  • COVID-19’s Impact on Mobile Payment Services, December 2020
  • Consumers Who Used E-Wallets, in Malaysia, Singapore, Thailand and The Philippines, in % of Consumers, 2020
  • Consumers Who Lowered the Frequency of Cash Usage, in % of Consumers, in Singapore, Thailand and The Philippines, 2020
  • B2C E-Commerce Market Value, in SGD billion, 2019 & 2020e & 2024f
  • Share of Digital Wallets Usage, in % of Transactions Value, 2019 & 2021f
  • Share of Mobile Commerce Sales Volume, in % of Transactions Volume, 2019
  • Preference in Payment Method after COVID-19, by Selected Activities, in % of Respondents, June 2020
  • Share of Consumers Who Would Continue Using an E-Wallet Without Discounts, in % of E-Wallet Users, May 2020
  • Payment Methods Used in E-Commerce, in % of Online Shoppers, 2019
  • Frequency of Online Purchases, in % of Online Consumers, March & April 2020  
  • Profile of FavePay and COVID-19’s Impact on FavePay, December 2020  
  • Profile of DBS Paylah! in Singapore, December 2020
  • COVID-19’s Impact on DBS PayLah!’s Activity, December 2020
  • P2B and P2P Transaction Volume via DBS PayLah!, in millions, Q1 2019 & Q1 2020    
  • Share of E-Wallets Users, in % of E-Wallet Users, and Share of DBS Paylah! Users, in % of Users, September 2019
  • The Growth of DBS PayLah!’s User Base, in millions, 2019 & 2023f
  • Profile of GrabPay in Singapore, December 2020
  • COVID-19’s Impact on GrabPay’s Activity, December 2020  
  • Share of Total Sales on Grab Platform, in % of Volume, 2019

4. Emerging Markets

4.1 India


  • COVID-19’s Impact on Mobile Payment Services, December 2020
  • E-Commerce Payments Value, in USD billion, 2019 & 2023f
  • Top Three Digital Payment Channels by Year-on-Year Growth During Coronavirus Outbreak, in %, February/March 2020
  • Volume of UPI Transactions of Retail Online Payments, in billion, April 2020 – June 2020
  • Share of Consumers Who Plan to Increase Their Usage of Digital Payments In the Next 6-9 Months Due To COVID-19 Outbreak, in %, Compared to Global Average, April 2020
  • Change in Usage of Selected Payment Methods Amid the COVID-19 Outbreak, by Usage in the Past Month and in the Next 6 Months, in % of Consumers, April 2020
  • Mobile Wallet Apps Used, in % of Internet Users, July 2019
  • Market Share of Payment Apps, in %, May 2020
  • Preferred Online Payment Platform, in % of Consumers, February 2020
  • Share of World’s Digital Payments Market by 2023, in %, July 2020
  • COVID-19’s Impact on BHIM, FreeCharge, ICICI, and WhatsApp Pay, December 2020
  • Profile of Google Pay in India, December 2020
  • COVID-19’s Impact on Google Pay’s activity, December 2020
  • UPI Transactions Facilitated by Google Pay, in millions, April 2020 & May 2020
  • Online Payment Platform Used by Indian Consumers, in %, February 2020
  • Profile of PhonePe in India, December 2020
  • COVID-19’s Impact on PhonePe’s activity, December 2020
  • Transactions Facilitated by PhonePe, in millions, April 2020 & May 2020
  • Online Payment Platform Used by Indian Consumers, in %, February 2020
  • Profile of Amazon Pay in India, December 2020
  • COVID-19’s Impact on Amazon Pay’s activity, December 2020
  • Transactions Facilitated by Amazon Pay, in millions, March 2020 & May 2020
  • Online Payment Platform Used by Indian Consumers, in %, February 2020
  • Profile of Paytm in India, December 2020
  • COVID-19’s Impact on Paytm’s activity, December 2020
  • Paytm’s Market Share of Payment Apps, in %, May 2020
  • UPI Transactions Facilitated by Paytm, in millions, March 2020, April 2020 & May 2020

4.2. Indonesia


  • COVID-19’s Impact on E-Wallet Payment Services, December 2020
  • Share of E-Commerce Payment Methods, in % of Total Value, 2019
  • E-Money Transactions Value, in EUR million, January 2020
  • Preferred Method of Making Online Payments, in % of Consumers, August 2020
  • Preference and Usage of the Digital Payment Service Providers, in % of Consumers, 2019
  • E-Wallet Selection for Cashless Transactions, in %, December 2019-January 2020
  • Consumers Who are New to Online Marketplaces and Those Who Will Continue to Use Online Shopping After the Pandemic is Over, in %, May 2020
  • E-Commerce Value, in USD billion, 2019 & 2020f
  • E-Commerce Transactions, in millions, February 2020 & March 2020
  • Profile of OVO in Indonesia, December 2020
  • COVID-19’s Impact on OVO’s activity, December 2020
  • Respondents Who Will Continue to Use OVO Without Discounts or Cashback Promotions, in %, December 2019-January 2020
  • Consumers Who Used OVO for the First Time, by Time Period, January 2020  
  • Profile of GoPay in Indonesia, December 2020
  • COVID-19’s Impact on GoPay’s activity, December 2020
  • Consumer Who Will Continue to Use GoPay Without Discounts or Cashback Promotions, in %, January 2020
  • Profile of Dana in Indonesia, December 2020
  • COVID-19’s Impact on Dana’s activity, December 2020
  • Online Transactions Made Via Dana, in %, September 2020
  • Consumers Who Used Dana for the First Time, by Time Period, in %, January 2020  
  • Share of Consumers Who Used Dana the Most, in % of Frequent E-Wallet Users, January 2020

4.3. Thailand


  • COVID-19’s Impact on Mobile Payment Services, December 2020
  • Share of Population Who Purchased Online, in % of Online Consumers, 2019
  • E-Commerce Value, in THB billion, 2019 – 2020e
  • Comparison of Selected Data in Thailand, incl. B2C E-Commerce Value, in USD and Share of E-Commerce in Total Retail, in %, 2019 & 2020
  • E-Payment Transaction Volume, in millions, Q1 2018 – Q2 2020
  • Breakdown of Payment Methods, incl. E-Wallet, Card, Cash, Bank Transfer, in % of Payments, 2018 – 2020  
  • Breakdown of Contactless Cards Usage in Terms of Frequency Increase and Frequency Per Week, in % Customers, 2020
  • Top 3 Reasons and Top 3 Places Consumers Choose to Make Contactless Payments, in % of Respondents, 2020
  • Profile of PromptPay and COVID-19’s Impact on PromptPay’s activity, December 2020
  • Number of Registrations on PromptPay, by months, in millions, in % of Y-o-Y Growth Rate, December 2019 – August 2020
  • Volume of Daily Transactions Made on PromptPay, by months, and Value of Transactions Made on PromptPay, by months, in THB billion, December 2019 – August 2020
  • Transaction Volume Per Day via PromptPay, in millions, March 2019 & March 2020  
  • Profile of TrueMoney Wallet in Thailand, December 2020
  • COVID-19’s Impact on TrueMoney Wallet’s activity, December 2020
  • Number of Users on TrueMoney Wallet, in Number of Online Consumers, in millions, 2019, Q1 2020 & Q4 2020
  • Profile of AirPay in Thailand, December 2020
  • COVID-19’s Impact on AirPay’s activity, December 2020
  • Profile of Rabbit Line Pay in Thailand, December 2020
  • COVID-19’s Impact on Rabbit Line Pay’s activity, December 2020
  • User Base of Rabbit Line Pay, in millions, 2019, Q2 2020 & 2020e

4.4. Vietnam


  • COVID-19’s Impact on Mobile Payment Services, December 2020
  • Country’s Profile Compared to the Region’s and the World’s Averages, March 2020
  • Share of SEA’s FinTech Companies Operating in Selected Countries, incl. Cambodia, Indonesia, Malaysia, Myanmar, Singapore, Thailand, the Philippines, and Vietnam, July 2020
  • Share of Vietnam Residents Who Have Access to Financial and Banking Services, in % of the Total Population, 2020 & 2021f & 2025f
  • E-Commerce Market Value, in USD billion, 2019 & 2020e & 2025f
  • Top 10 E-Commerce Web-Sites, by Monthly Web Visits, July 2020 – September 2020
  • Share of E-Commerce Payment Methods, in % of Total Payments, 2019
  • Share of Online and Non-Online Shoppers, in % of Consumers, September 2020
  • Share of Consumers Who Prefer Cashless Payments for Shopping, in % of Consumers, August 2020
  • Interbank Electronic Payments Value, in VND trillion, H1 2019 & H1 2020
  • Number of Transactions via Mobile Phones, in millions, and Value of Transactions via Mobile Phones, in VND trillion, July 2019 & July 2020
  • Best-Known Mobile Payment Providers, in % of Mobile Payment Users, September 2020
  • Most Often Used and Currently Used Mobile Payment Providers, in % of Mobile Payments Users, September 2020
  • Top 10 Free Finance Applications, by Daily Average Downloads, November 2020
  • Selected Digital Activities Conducted via E-Wallets, in % of E-Wallet Owners, Q4 2019
  • COVID-19’s Impact on ZaloPay’s activity, December 2020
  • Profile of Momo in Vietnam, December 2020
  • COVID-19’s Impact on Momo’s activity, December 2020
  • Share of Transactions Made via Momo E-Wallet, by Type of Transaction, in % of Total, Q4 2019
  • Momo’s User Base, in millions, 2019 & 2020
  • Revenue of Momo, in VND trillion, 2016 - 2019
  • Profile of ViettelPay in Vietnam, December 2020
  • COVID-19’s Impact on ViettelPay’s activity, December 2020
  • ViettelPay’s Access Points, in thousands, and Number of Registered Users, in millions, May 2020
  • ViettelPay’s Brand Association Attributes, in % of ViettelPay Users, September 2020
  • Profile of AirPay in Vietnam, December 2020
  • COVID-19’s Impact on AirPay’s activity, December 2020
  • Revenue of AirPay, in VND billion, 2016-2019

4.5. Malaysia


  • COVID-19’s Impact on E-Wallet Payment Services, December 2020
  • Frequency of Online Purchases, in % of Online Consumers, April 2020
  • Consumer Goods E-Commerce Value, in USD billion, 2020e & 2025f
  • Top 10 E-Commerce Web-Sites, by Monthly Web Visits, April 2020 – June 2020
  • Breakdown of Used Payment Methods for Online Shopping, in % of Respondents, July 2020
  • Share of Transactions and Share of Transactions Value, by Payment Instrument, in % of Total Transactions, 2019 & 2024f
  • Consumers Who Prefer Contactless Card Payments, in % of Consumers Using Cards for Payments, by Card Payment Type, June 2020
  • Share of Consumers Who Own E-Wallets in Selected Countries, incl. Malaysia, the Philippines, Thailand, and Singapore, in %, March 2020 – April 2020
  • Number of Digital Wallet Accounts, in millions, and Year-on-Year Change, October 2019 - March 2020
  • E-Wallets Transaction Value, in USD billion, 2019 & 2025f
  • Top 5 E-Wallets Used, in % of Consumers, Q1 2019 – Q2 2020
  • Top 3 Business FinTech Usage, in % of FinTech Business Users, June 2020 – July 2020
  • Mobile POS Transaction Value, in USD billion, 2020 & 2024f
  • Attitude Towards Virtual Banking, in % of Bank Account Owners, October 2019
  • Profile of Maybank2u and MAE, December 2020  
  • COVID-19’s Impact on Maybank2u and MAE activity, December 2020  
  • Preferred Payment Methods, in % of Online Consumers, March 2020 & April 2020
  • Bill Payments Using E-Wallets, by E-Wallets, in % of Consumers, July 2019 - September 2019   
  • Profile of Samsung Pay and COVID-19’s Impact on its activity, December 2020  
  • Profile of Touch ‘n Go in Malaysia, December 2020
  • COVID-19’s Impact on Touch ’n Go’s activity, December 2020
  • Touch ‘n Go’s Total Registered Users and Annual Active Users, in millions, March 2020 & June 2020
  • Top App Publishers Based on Downloads, in millions, October 2020
  • Profile of Boost in Malaysia, December 2020
  • COVID-19’s Impact on Boost’s activity, December 2020
  • Boost’s Registered Users, in millions, 2018, 2019 & 2020
  • Food & Beverages Purchases via E-Wallets, by Kind of Vendor, in %, and Share of E-Wallets, in %, July 2019 - September 2019
  • Profile of GrabPay in Malaysia, December 2020
  • COVID-19’s Impact on GrabPay’s activity, December 2020
  • Share of Total Cashless Transactions and Share of Grab’s Cashless Transactions, in %,   March 2019  
  • Profile of BigPay in Malaysia, December 2020
  • COVID-19’s Impact on BigPay’s activity, December 2020
  • BigPay’s Sales Value, in MYR million, Q2 2018, Q2 2019, & Q2 2020

4.6. Philippines


  • COVID-19’s Impact on Mobile Payment Services, December 2020
  • Country’s Profile Compared to the Region’s and the World’s Average, March 2020
  • Account Penetration, by Types of Account, incl. Accounts with Microfinance NGOs, Bank Accounts, and E-Money Accounts, in % of Adults, 2017 & 2019
  • Value of Electronic Money Transactions, in PHP trillion, 2018 & 2019
  • Mobile Phones Owners, Internet Users, and Financial Transactions performed via Mobile Phones and the Internet, in % of Respondents, 2019  
  • E-Money Usage Value, by Type of Usage, in PHP million, 2017 – 2020e & 2021f
  • Breakdown of E-Commerce Payment Methods, incl. Bank Transfers, Cards, Cash, Digital Wallets, in % of Total Payments, March 2020
  • E-Commerce Payments Value, in PHP billion, and Year-on-Year Change, in %, 2018-2023f
  • Volume and Value Y-o-Y Growth in Real-Time Transactions, by Selected Counties, incl. Australia, India, and the Philippines, in %, September 2020
  • COVID-19 Impact on Consumers’ Attitude towards Digital Payment Methods, in % of Internet Users, May 2020 – August 2020
  • Profile of InstaPay and COVID-19’s Impact on its Activity, December 2020
  • InstaPay Transaction Value, in PHP billion, and Transaction Volume, in millions, January 2020 & June 2020
  • Profile of PESONet and COVID-19’s Impact on its Activity, December 2020
  • PESONet Transaction Value, in PHP billion, and Transaction Volume, in millions, September 2019 & September 2020
  • Profile of Coins PH and COVID-19’s Impact on its Activity, December 2020
  • Profile of ING Pay, December 2020
  • Profile of GCash in The Philippines, December 2020
  • COVID-19’s Impact on GCash’s Activity, December 2020
  • GCash Transaction Value, in PHP billion, July 2019 & July 2020   
  • GCash Monthly Desktop and Mobile Web Visits, in millions, and Month-on-Month Growth Rate, in % of Monthly Visits, May 2020 – October 2020
  • Profile of PayMaya in The Philippines, December 2020
  • COVID-19’s Impact on PayMaya’s Activity, December 2020
  • PayMaya‘s Yearly Gross Transaction Value, in PHP trillions, 2019 & 2020f

Samples

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Companies Mentioned

A selection of companies mentioned in this report includes:

  • Coins PH
  • Globe Telecom Inc
  • InstaPay
  • PESONet
  • PayMaya Philippines Inc.

Methodology

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