2025 North American Power Rental Market

United Rentals, Aggreko, Sunbelt Rentals, Caterpillar, and Herc Rentals were the top five players in 2024

The North American Power Rental Market is mature and competitive with the presence of regional and national market participants trying to get a strong foothold in the market. The North American Power Rental Market reached $2.8 billion in 2024 and is forecasted to grow to $4.4 billion by 2031. Growth is fueled by strong oil & gas activity, grid instability, and mega projects. United Rentals, Aggreko, and Sunbelt lead a highly consolidated and competitive market.

The market expanded by 9.6% between 2024 and 2025, propelled by a combination of sustained oil & gas activity, grid modernization needs, and surging demand from large-scale infrastructure projects.

“The market gained solid traction in 2024,” stated the firm's research manager. “Power rental benefited from continuous growth in oil & gas output, particularly in the Permian Basin, as well as the rising use of generators for data centers, grid support, and emergency response.”

Oil & gas remained one of the top drivers, accounting for 20% of total market revenues in 2024. The segment continues to demand reliable rental solutions across exploration, production, and midstream activities, especially in off-grid locations. Concurrently, aging utility infrastructure and more frequent weather-related outages elevated the need for temporary power across North America.

Other key growth segments include industrial and construction, with data center expansion and federally backed mega projects boosting long-term rental opportunities. Despite regulatory and cost pressures from Tier 4 Final emissions standards, demand remains strong for diesel and natural gas generators. Notably, natural gas units now represent 30% of the market, favored for their lower emissions and fuel flexibility.

United Rentals, Aggreko, Sunbelt Rentals, Caterpillar, and Herc Rentals were the top five players in 2024. Other companies included in the report are H&E Equipment Services, EquipmentShare, Sunstate Equipment Co., PowerSecure, Mesa Solutions, VoltaGrid, Enchanted Rock, Electro-Motion, and others.

Report Scope

This research report includes market size, growth rates, vertical end-user split, competitive market share data and revenue forecasts from 2024-2031 for the United States and Canada. The study is a comprehensive analysis including market share splits by fuel type (diesel, natural gas, others), output power, application, end user group and rental provider. Furthermore, profiles of key companies, growth drivers, restraints, challenges, and quotations from industry participants are also included in this analysis of the temporary power opportunity.

This study aims to provide a detailed analysis of the North American Power Rental Market along with competitive intelligence for the year 2024.

The market numbers included in this report represent revenues generated by companies operating in the North American Power Rental Market by country (United States and Canada) The base year for the study is 2024 and the forecast period is from 2024 until 2031.

This study captures the following information on North American Power Rental Market:

• Market Size, Growth Rate, Revenue Forecasts (2024-2031)
• Growth Drivers & Restraints
• Market Revenues by Fuel Type (Diesel, Natural Gas, Others)
• Market Revenues by Output (less than 100kw, 100-500kw, 500.1-1000kw, over 1000kw)
• Market Revenues by Application (Prime, Standby, Peak Shaving)
• Market Revenues by End User 2024 and estimated 2031 (Industrial, Oil & Gas, Construction, Utility, Commercial, Entertainment, Others)
• Quotes by Key Industry Participants
• Market Share Analysis
• Market Trends

Based on the mode of operation, electric power generators can be classified into:

• Prime Power: Prime power generators are designed to operate continuously for extended periods of time at variable load.
• Standby Power: Supplying emergency power during the duration of normal power interruption. Standby power is run only when there is an outage to the utility grid or there is a disruption in the main source of power.
• Peak-Shaving: The period in which electrical power is provided at a significantly higher than average supply level. Peak shaving is the process of reducing the amount of energy purchased during peak hours when the electrical charges are highest.