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Men's Personal Care Market Size, Share & Trends Analysis Report by Product (Skin Care, Hair Care, Personal Grooming), by Distribution Channel (Hypermarkets & Supermarkets, E-commerce), by Region, and Segment Forecasts, 2022-2030

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    Report

  • 80 Pages
  • February 2022
  • Region: Global
  • Grand View Research
  • ID: 5230432
The global men’s personal care market size is expected to reach USD 67.2 billion by 2030. The market is expected to expand at a CAGR of 9.1% from 2022 to 2030. Growing popularity among men for daily skincare routines coupled with rising awareness with respect to personal grooming and hygiene is the key factor driving the market. The availability of a wide range of skincare routine products by key players and guidance by industry experts is further expected to drive the market.



Most of the companies in the market have been relying on social media platforms including YouTube, Instagram, and Facebook to promote their products as one of the prominent strategies to pique consumer interest. The established players in the beauty and cosmetics market have been taking advantage of these influencers and launching innovative products specifically designed for men. For instance, in April 2021, Caldera + Lab announced the launch of two products – cleanser and moisturizer.

The skin care segment contributed a majority of the share to become the largest division in the global revenue in 2021. Manufacturers of men’s skincare products such as L'Oréal and Unilever are increasingly tapping into newer categories, such as facial scrubs, moisturizers, and cleansers, to meet the rising demand for men’s skin care products across the globe. Thus, this segment is anticipated to be driven by the continuous focus of manufacturers on launching new skin care products for men offering anti-aging, hydration, and anti-pollution benefits.

The hypermarkets and supermarkets segment contributed a majority of the share to become the largest division in the global revenue in 2021. Retailers such as Ulta, Sephora, Walmart, Target, and Beauty Corner are contributing to segment growth by launching men’s counter catering to men’s personal care products. The ability to physically verify these products, along with expert assistance, is another major factor contributing to this distribution channel’s growth.

The market is consolidated in nature with the presence of a large number of international players and few regional players. Procter & Gamble, Reckitt Benckiser, Unilever, L’Oréal, Beiersdorf AG, Johnson & Johnson, Coty Inc., Estee Lauder Companies, Inc. Edgewell Personal Care Company, and Kao Corporation are among the prominent players in the global market.

Men’s Personal Care Market Report Highlights

  • North America dominated the market and accounted for the largest revenue share in 2021. The increasing consumption of skin care and cosmetic products due to a growing number of new product launches and rising concerns about skin health, the harmful effects of UV rays, and skin conditions are likely to positively influence the market
  • The personal grooming segment is projected to register the fastest CAGR of 11.0% from 2022 to 2030. Innovation in products such as beard wax, hair perfumes, shaving kits, and other innovative grooming products is likely to propel segment growth. For instance, Procter and Gamble’s launched a separate male-grooming brand known as King C Gillette- made from sustainable practices
  • The e-commerce segment is expected to grow the fastest during the forecast period. The availability of safe and convenient payment gateways, as well as the introduction of mobile shopping apps, are all contributing to the growth of the online retail industry


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Frequently Asked Questions about the Global Men’s Personal Care Market

What is the estimated value of the Global Men’s Personal Care Market?

The Global Men’s Personal Care Market was estimated to be valued at $32.9 Billion in 2022.

What is the growth rate of the Global Men’s Personal Care Market?

The growth rate of the Global Men’s Personal Care Market is 9.3%, with an estimated value of $67.2 Billion by 2030.

What is the forecasted size of the Global Men’s Personal Care Market?

The Global Men’s Personal Care Market is estimated to be worth $67.2 Billion by 2030.

Who are the key companies in the Global Men’s Personal Care Market?

Key companies in the Global Men’s Personal Care Market include Procter & Gamble, Reckitt Benckiser, Unilever, L'Oréal, Beiersdorf AG, Johnson & Johnson, Coty Inc., Estee Lauder Companies, Inc. and Kao Corporation.

Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation& Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Gender Outlook
2.3. Product Outlook
2.4. Distribution channel Outlook
Chapter 3. Men’s Personal Care Market Variables, Trends & Scope
3.1. Market Introduction
3.2. Penetration & Growth Prospect Mapping
3.3. Impact of COVID-19 on the Men’s Personal Care Market
3.4. Industry Value Chain Analysis
3.4.1. Sales/Retail Channel Analysis
3.4.2. Profit Margin Analysis
3.5. Market Dynamics
3.5.1. Driver Impact Analysis
3.5.2. Restraint Impact Analysis
3.5.3. Industry Challenges
3.5.4. Industry opportunities
3.6. Business Environment Analysis
3.6.1. Industry Analysis - Porter’s Five Forces
3.6.1.1. Supplier Power
3.6.1.2. Buyer Power
3.6.1.3. Substitution Threat
3.6.1.4. Threat from New Entrant
3.6.1.5. Competitive Rivalry
3.7. Roadmap of Men’s Personal Care Market
3.8. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations
Chapter 5. Men’s Personal Care Market: Product Estimates & Trend Analysis
5.1. Product Movement Analysis & Market Share, 2021&2030
5.2. Skin Care
5.2.1. Market estimates and forecast by skin care, 2017 - 2030 (USD Million)
5.2.2. Face Care
5.2.3. Market estimates and forecast by face care, 2017 - 2030 (USD Million)
5.2.4. Body Care
5.2.5. Market estimates and forecast by body care, 2017- 2030 (USD Million)
5.3. Hair Care
5.3.1. Market estimates and forecast by haircare, 2017 - 2030 (USD Million)
5.3.2. Shampoo
5.3.3. Market estimates and forecast by shampoo, 2017 - 2030 (USD Million)
5.3.4. Conditioners
5.3.5. Market estimates and forecast by conditioners, 2017 - 2030 (USD Million)
5.3.6. Others
5.3.7. Market estimates and forecast by others, 2017 - 2030 (USD Million)
5.4. Personal Grooming
5.4.1. Market estimates and forecast by personal grooming, 2017- 2030 (USD Million)
5.4.2. Shaving Cream &Gel
5.4.3. Market estimates and forecast by shaving cream & gel, 2017 - 2030 (USD Million)
5.4.4. After Shave Lotion
5.4.5. Market estimates and forecast by after shave lotion, 2017 - 2030 (USD Million)
5.4.6. Others
5.4.7. Market estimates and forecast by others, 2017 - 2030 (USD Million)
Chapter 6. Men’s Personal Care Market: Distribution Channel Estimates & Trend Analysis
6.1. Distribution channel Movement Analysis & Market Share, 2021&2030
6.2. Hypermarkets & Supermarkets
6.2.1. Market estimates and forecast through hypermarkets & supermarkets, 2017 - 2030 (USD Million)
6.3. Pharmacy & Drugstores
6.3.1. Market estimates and forecast through pharmacy & drugstores, 2017 - 2030 (USD Million)
6.4. E-commerce
6.4.1. Market estimates and forecast through e-commerce, 2017 - 2030 (USD Million)
6.5. Others
6.5.1. Market estimates and forecast through others, 2017 - 2030 (USD Million)
Chapter 7. Men’s Personal Care Market: Regional Estimates & Trend Analysis
7.1. Regional Movement Analysis & Market Share, 2021&2030
7.2. North America
7.2.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.2.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
7.2.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.2.4. U.S.
7.2.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.2.4.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
7.2.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.3. Europe
7.3.1. Market estimates and forecast, 2017 - 2030, (USD Million)
7.3.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
7.3.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.3.4. Germany
7.3.4.1. Market estimates and forecast, 2017 - 2030, (USD Million)
7.3.4.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
7.3.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.3.5. U.K.
7.3.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.3.5.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
7.3.5.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.3.6. France
7.3.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.3.6.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
7.3.6.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.4. Asia Pacific
7.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.4.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
7.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.4.4. China
7.4.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.4.4.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
7.4.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.4.5. India
7.4.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.4.5.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
7.4.5.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.5. Central & South America
7.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.5.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
7.5.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.5.4. Brazil
7.5.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.5.4.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
7.5.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.6. Middle East & Africa
7.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.6.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
7.6.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
Chapter 8. Competitive Analysis
8.1. Key global players, recent developments & their impact on the industry
8.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
8.3. Vendor Landscape
8.3.1. Key company market share analysis, 2021
Chapter 9. Company Profiles
9.1. Procter & Gamble
9.1.1. Company Overview
9.1.2. Financial Performance
9.1.3. Product Benchmarking
9.1.4. Strategic Initiatives
9.2. Reckitt Benckiser
9.2.1. Company Overview
9.2.2. Financial Performance
9.2.3. Product Benchmarking
9.2.4. Strategic Initiatives
9.3. Unilever
9.3.1. Company Overview
9.3.2. Financial Performance
9.3.3. Product Benchmarking
9.3.4. Strategic Initiatives
9.4. L'Oréal
9.4.1. Company Overview
9.4.2. Financial Performance
9.4.3. Product Benchmarking
9.4.4. Strategic Initiatives
9.5. Beiersdorf AG
9.5.1. Company Overview
9.5.2. Financial Performance
9.5.3. Product Benchmarking
9.5.4. Strategic Initiatives
9.6. Johnson & Johnson
9.6.1. Company Overview
9.6.2. Financial Performance
9.6.3. Product Benchmarking
9.6.4. Strategic Initiatives
9.7. Coty Inc.
9.7.1. Company Overview
9.7.2. Financial Performance
9.7.3. Product Benchmarking
9.7.4. Strategic Initiatives
9.8. Estee Lauder Companies, Inc.
9.8.1. Company Overview
9.8.2. Financial Performance
9.8.3. Product Benchmarking
9.8.4. Strategic Initiatives
9.9. Edgewell Personal Care Company
9.9.1. Company Overview
9.9.2. Financial Performance
9.9.3. Product Benchmarking
9.9.4. Strategic Initiatives
9.10. Kao Corporation
9.10.1. Company Overview
9.10.2. Financial Performance
9.10.3. Product Benchmarking
9.10.4. Strategic Initiatives
List of Tables
1. Men’s personal care-Key market driver analysis
2. Men’s personal care-Key market restraint analysis
3. Men’s personal care skincare market estimates and forecast, 2017-2030 (USD Million)
4. Men’s personal care haircare market estimates and forecast, 2017-2030 (USD Million)
5. Men’s personal care personal grooming market estimates and forecast, 2017-2030 (USD Million)
6. Men’s personal care market estimates and forecast through hypermarkets& supermarkets channel, 2017-2030 (USD Million)
7. Men’s personal care market estimates and forecast through pharmacy & drugstores, 2017-2030 (USD Million)
8. Men’s personal care market estimates and forecast through e-commerce channel, 2017-2030 (USD Million)
9. Men’s personal care market estimates and forecast through others channels, 2017-2030 (USD Million)
10. North America men’s personal care market estimates and forecast, 2017-2030 (USD Million)
11. North America men’s personal care market revenue estimates and forecast by product, 2017-2030 (USD Million)
12. North America men’s personal care market revenue estimates and forecast by distribution channel, 2017-2030 (USD Million)
13. U.S. men’s personal care market estimates and forecast, 2017-2030 (USD Million)
14. U.S. men’s personal care market revenue estimates and forecast by product, 2017-2030 (USD Million)
15. U.S. men’s personal care market revenue estimates and forecast by distribution channel, 2017-2030 (USD Million)
16. Europe men’s personal care market estimates and forecast, 2017-2030 (USD Million)
17. Europe men’s personal care market revenue estimates and forecast by product, 2017-2030 (USD Million)
18. Europe men’s personal care market revenue estimates and forecast by distribution channel, 2017-2030 (USD Million)
19. Germany men’s personal care market estimates and forecast, 2017-2030 (USD Million)
20. Germany men’s personal care market revenue estimates and forecast by product, 2017-2030 (USD Million)
21. Germany men’s personal care market revenue estimates and forecast by distribution channel, 2017-2030 (USD Million)
22. U.K. men’s personal care market estimates and forecast, 2017-2030 (USD Million)
23. U.K. men’s personal care market revenue estimates and forecast by product, 2017-2030 (USD Million)
24. U.K. men’s personal care market revenue estimates and forecast by distribution channel, 2017-2030 (USD Million)
25. France men’s personal care market estimates and forecast, 2017-2030 (USD Million)
26. France men’s personal care market revenue estimates and forecast by product, 2017-2030 (USD Million)
27. France men’s personal care market revenue estimates and forecast by distribution channel, 2017-2030 (USD Million)
28. Asia Pacific men’s personal care market estimates and forecast, 2017-2030 (USD Million)
29. Asia Pacific men’s personal care market revenue estimates and forecast by product, 2017-2030 (USD Million)
30. Asia Pacific men’s personal care market revenue estimates and forecast by distribution channel, 2017-2030 (USD Million)
31. China men’s personal care market estimates and forecast, 2017-2030 (USD Million)
32. China men’s personal care market revenue estimates and forecast by product, 2017-2030 (USD Million)
33. China men’s personal care market revenue estimates and forecast by distribution channel, 2017-2030 (USD Million)
34. India men’s personal care market estimates and forecast, 2017-2030 (USD Million)
35. India men’s personal care market revenue estimates and forecast by product, 2017-2030 (USD Million)
36. India men’s personal care market revenue estimates and forecast by distribution channel, 2017-2030 (USD Million)
37. Central & South America men’s personal care market estimates and forecast, 2017-2030 (USD Million)
38. Central & South America men’s personal care market revenue estimates and forecast by product, 2017-2030 (USD Million)
39. Central & South America men’s personal care market revenue estimates and forecast by distribution channel, 2017-2030 (USD Million)
40. Brazil men’s personal care market estimates and forecast, 2017-2030 (USD Million)
41. Brazil men’s personal care market revenue estimates and forecast by product, 2017-2030 (USD Million)
42. Brazil men’s personal care market revenue estimates and forecast by distribution channel, 2017-2030 (USD Million)
43. Middle East & Africa men’s personal care market estimates and forecast, 2017-2030 (USD Million)
44. Middle East & Africa men’s personal care market revenue estimates and forecast by product, 2017-2030 (USD Million)
45. Middle East & Africa men’s personal care market revenue estimates and forecast by distribution channel, 2017-2030 (USD Million)
List of Figures
1. Men’s personal care market snapshot
2. Men’s personal care market segmentation & scope
3. Men’s personal care market penetration & growth prospect mapping
4. Men’s personal care value chain analysis
5. Men’s personal care market dynamics
6. Men’s personal care market Porter's analysis
7. Men’s personal care market: Product movement analysis
8. Men’s personal care market: Distribution channel movement analysis
9. Men’s personal care market: Regional movement analysis

Companies Mentioned

  • Procter & Gamble
  • Reckitt Benckiser
  • Unilever
  • L'Oréal
  • Beiersdorf AG
  • Johnson & Johnson
  • Coty Inc.
  • Estee Lauder Companies, Inc.
  • Edgewell Personal Care Company
  • Kao Corporation

Methodology

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