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North America Vitamin D Market Size, Share & Trends Analysis Report by Source (Milk, Egg, Fruits & Vegetables, Seaweeds), by Form, by Analog, by IU Strength, by Application, and Segment Forecasts, 2020 - 2027

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    Report

  • December 2020
  • Region: North America
  • Grand View Research
  • ID: 5230434
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North America Vitamin D Market Growth & Trends

The North America vitamin D market size is projected to reach USD 666.4 million by 2027. It is anticipated to register a CAGR of 5.8% during the forecast period. The growth is mainly driven by the rising demand for the product for the manufacturing of fruit juices and drinks, bakery goods, and snacks, in the food and beverage industry.

The strong presence of pharmaceutical and food industries, coupled with growing consumer awareness about the consumption of nutrition-rich food are the factors expected to fuel the demand for vitamin D in the region over the forecast period. The advancements in vitamin D rich food products coupled with the presence of prominent multinational players such as Nestle S.A. and The Kraft Heinz Company in the regional market are expected to positively impact the vitamin D market growth.

In North America, vitamin D supplements with 600 IU dosage are mainly consumed by people of 4 to 70 years of age. The daily dosage of approximately 600 IU vitamin D is recommended to maintain a sufficient amount of vitamin content required for the human body. The prevalence of vitamin deficiencies among the consumers is expected to increase the consumption of vitamin D supplements with 600 IU dosage in the region.

Milk is one of the primary sources of vitamin D in the American diet. According to the National Health and Nutrition Survey (NHANES), Americans get 42.6% of their vitamin D from milk. As the Northern part of the country does not get enough sunlight, people in these areas are dependent on alternative sources of vitamin D; it is likely to boost the demand for vitamin D from milk sources.

North America Vitamin D Market Report Highlights
  • Vitamin D in the functional food and beverage application segment accounted for a share of 28.9% in terms of revenue in 2019 and is likely to witness substantial growth over the forecast period owing to its widespread usage in food supplements, dairy products, snacks and cereals, and fruit juices and drinks, among others.
  • The Vitamin D3 analog segment accounted for more than 66% of the market’s revenue share in 2019. Vitamin D3 is sourced from animal products such as fish & fish oil, eggs, butter, liver, and dietary supplements. Vitamin D3 is being widely preferred in the end-use industries such as food & beverage and pharmaceuticals over vitamin D2 due to the presence of high calcifediol level in vitamin D3 which reflects the nutrient content in the body.
  • The increasing popularity of plant source-based vitamin D products among vegans, along with a growing emphasis on the production of vegan products by personal care, dietary supplements, and food & beverage manufacturers is anticipated to fuel the demand for vitamin D at a substantial rate in the forthcoming years.
  • In 2019, the U.S. was the largest consumer of vitamin D in the region owing to the strong demand from the food and beverage industry. Increased consumption of functional food and beverages in the country, owing to the rising awareness about the associated health benefits such as weight loss and increased nutrient absorption in the body has resulted in increased demand for vitamin D in the food and beverage industry.


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Table of Contents

Chapter 1. Methodology and Scope
1.1. Information Procurement
1.1.1. Purchased Database
1.1.2. Internal database
1.1.3. Secondary Sources
1.1.4. Third-Party Perspectives
1.1.5. Primary Research
1.2. Information Analysis & Data Analysis Models
1.3. List of Data Sources
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Segmental Outlook
2.3. Competitive Insights
Chapter 3. Market Variables, Trends, and Scope
3.1. Industry Lineage Outlook
3.1.1. Parent Market Outlook
3.1.2. Related Market Outlook
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
3.3.1. Raw Material Trends
3.3.1.1. Major Raw Material Analysis
3.3.1.2. Procurement Best Practices
3.3.2. Manufacturing Trends
3.3.2.1. Technology Trends
3.3.3. Sales Channel Analysis
3.3.3.1. Direct to Consumer
3.3.3.2. Distributors
3.3.3.3. Online Mode of Distribution
3.4. Technology Overview
3.5. Regulatory Framework
3.6. North America Vitamin D Market - Market Dynamics
3.6.1. Market Driver Analysis
3.6.2. Market Restraint Analysis
3.6.3. Industry Challenges
3.7. Business Environmental Tools Analysis: North America Vitamin D Market
3.7.1. Porter’s Five Forces Analysis
3.7.1.1. Bargaining Power of Suppliers
3.7.1.2. Bargaining Power of Buyers
3.7.1.3. Threat of Substitution
3.7.1.4. Threat of New Entrants
3.7.1.5. Competitive Rivalry
3.7.2. PESTLE Analysis
3.7.2.1. Political Landscape
3.7.2.2. Economic Landscape
3.7.2.3. Social Landscape
3.7.2.4. Technology Landscape
3.7.2.5. Environmental Landscape
3.7.2.6. Legal Landscape
3.7.3. Major Deals & Strategic Alliances Analysis
3.8. Market Entry Strategies
Chapter 4. North America Vitamin D Market: Form Estimates & Trend Analysis
4.1. North America Vitamin D Market: Form Movement Analysis, 2019 & 2027
4.2. Liquid
4.2.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
4.3. Dry
4.3.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
Chapter 5. North America Vitamin D Market: Source Estimates & Trend Analysis
5.1. North America Vitamin D Market: Source Movement Analysis, 2019 & 2027
5.2. Milk
5.2.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
5.3. Egg
5.3.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
5.4. Fruits & VegeTables
5.4.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
5.5. Seaweeds
5.5.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
5.6. Others
5.6.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
Chapter 6. North America Vitamin D Market: Analog Estimates & Trend Analysis
6.1. North America Vitamin D Market: Analog Movement Analysis, 2019 & 2027
6.2. Vitamin D2
6.2.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
6.3. Vitamin D3
6.3.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
Chapter 7. North America Vitamin D Market: IU Strength Estimates & Trend Analysis
7.1. North America Vitamin D Market: IU Strength Movement Analysis, 2019 & 2027
7.2. 400 IU
7.2.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
7.3. 600 IU
7.3.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
7.4. 800 IU
7.4.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
7.5. Others
7.5.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
Chapter 8. North America Vitamin D Market: Application Estimates & Trend Analysis
8.1. North America Vitamin D Market: Application Movement Analysis, 2019 & 2027
8.2. Functional Food & Beverages
8.2.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
8.2.2. Food Supplements
8.2.2.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
8.2.3. Fruit Juice & Drinks
8.2.3.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
8.2.4. Dairy Products
8.2.4.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
8.2.5. Snacks & Cereals
8.2.5.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
8.2.6. Others
8.2.6.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
8.3. Personal Care
8.3.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
8.4. Feed & Pet Food
8.4.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
8.5. Pharmaceuticals
8.5.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
Chapter 9. North America Vitamin D Market: Regional Estimates & Trend Analysis
9.1. Market Size & Forecasts and Trend Analysis, 2016 to 2027
9.2. North America
9.2.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
9.2.2. Market estimates and forecasts, by form, 2016 - 2027 (USD Million)
9.2.3. Market estimates and forecasts, by source, 2016 - 2027 (USD Million)
9.2.4. Market estimates and forecasts, by analog, 2016 - 2027 (USD Million)
9.2.5. Market estimates and forecasts, by IU strength, 2016 - 2027 (USD Million)
9.2.6. Market estimates and forecasts, by application, 2016 - 2027 (USD Million)
9.2.6.1. Market estimates and forecasts, in functional food & beverages, 2016 - 2027 (USD Million)
9.2.7. U.S.
9.2.7.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
9.2.7.2. Market estimates and forecasts, by form, 2016 - 2027 (USD Million)
9.2.7.3. Market estimates and forecasts, by source, 2016 - 2027 (USD Million)
9.2.7.4. Market estimates and forecasts, by analog, 2016 - 2027 (USD Million)
9.2.7.5. Market estimates and forecasts, by IU strength, 2016 - 2027 (USD Million)
9.2.7.6. Market estimates and forecasts, by application, 2016 - 2027 (USD Million)
9.2.7.6.1. Market estimates and forecasts, in functional food & beverages, 2016 - 2027 (USD Million)
9.2.8. Canada
9.2.8.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
9.2.8.2. Market estimates and forecasts, by form, 2016 - 2027 (USD Million)
9.2.8.3. Market estimates and forecasts, by source, 2016 - 2027 (USD Million)
9.2.8.4. Market estimates and forecasts, by analog, 2016 - 2027 (USD Million)
9.2.8.5. Market estimates and forecasts, by IU strength, 2016 - 2027 (USD Million)
9.2.8.6. Market estimates and forecasts, by application, 2016 - 2027 (USD Million)
9.2.8.6.1. Market estimates and forecasts, in functional food & beverages, 2016 - 2027 (USD Million)
9.2.9. Mexico
9.2.9.1. Market estimates and forecasts, 2016 - 2027 (USD Million)
9.2.9.2. Market estimates and forecasts, by form, 2016 - 2027 (USD Million)
9.2.9.3. Market estimates and forecasts, by source, 2016 - 2027 (USD Million)
9.2.9.4. Market estimates and forecasts, by analog, 2016 - 2027 (USD Million)
9.2.9.5. Market estimates and forecasts, by IU strength, 2016 - 2027 (USD Million)
9.2.9.6. Market estimates and forecasts, by application, 2016 - 2027 (USD Million)
9.2.9.6.1. Market estimates and forecasts, in functional food & beverages, 2016 - 2027 (USD Million)
Chapter 10. Competitive Landscape
10.1. Key Global Players & Recent Developments & Their Impact on the Industry
10.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
10.3. Vendor Landscape
10.3.1. List of Key Distributors & Chanel Partners
10.3.2. Key Customers
10.4. Public Companies
10.4.1. Company Market Position Analysis
10.4.2. Company Ranking
10.4.3. Competitive Dashboard Analysis
10.4.3.1. Market Differentiators
10.4.4. SWOT Analysis Of Public Companies
10.5. Private Companies
10.5.1. List of Key Emerging Companies and Their Geographical Presence
10.5.2. Company Market Position Analysis
Chapter 11. Company Profiles
11.1. Koninklijke DSM N.V.
11.1.1. Company Overview
11.1.2. Financial Performance
11.1.3. Product Benchmarking
11.1.4. Strategic Initiatives
11.2. BASF SE
11.2.1. Company Overview
11.2.2. Financial Performance
11.2.3. Product Benchmarking
11.2.4. Strategic Initiatives
11.3. Dishman Group
11.3.1. Company Overview
11.3.2. Financial Performance
11.3.3. Product Benchmarking
11.3.4. Strategic Initiatives
11.4. Glanbia plc
11.4.1. Company Overview
11.4.2. Financial Performance
11.4.3. Product Benchmarking
11.4.4. Strategic Initiatives
11.5. PHW Group
11.5.1. Company Overview
11.5.2. Financial Performance
11.5.3. Product Benchmarking
11.5.4. Strategic Initiatives
11.6. Bio-Tech Pharmacal
11.6.1. Company Overview
11.6.2. Financial Performance
11.6.3. Product Benchmarking
11.6.4. Strategic Initiatives
11.7. GlaxoSmithKline plc
11.7.1. Company Overview
11.7.2. Financial Performance
11.7.3. Product Benchmarking
11.7.4. Strategic Initiatives
11.8. Nestle S.A.
11.8.1. Company Overview
11.8.2. Financial Performance
11.8.3. Product Benchmarking
11.8.4. Strategic Initiatives
11.9. Pfizer Inc.
11.9.1. Company Overview
11.9.2. Financial Performance
11.9.3. Product Benchmarking
11.9.4. Strategic Initiatives
11.10. Abbott Laboratories
11.10.1. Company Overview
11.10.2. Financial Performance
11.10.3. Product Benchmarking
11.10.4. Strategic Initiatives
11.11. The Kraft Heinz Company
11.11.1. Company Overview
11.11.2. Financial Performance
11.11.3. Product Benchmarking
11.11.4. Strategic Initiatives
11.12. Cipla Inc.
11.12.1. Company Overview
11.12.2. Financial Performance
11.12.3. Product Benchmarking
11.12.4. Strategic Initiatives
List of Tables
1. Recommended Dietary Allowances (RDAs) for Vitamin D
2. North America liquid vitamin D market estimates and forecasts, 2016-2027 (USD Million)
3. North America dry vitamin D market estimates and forecasts, 2016-2027 (USD Million)
4. North America vitamin D market estimates and forecasts, from milk, 2016-2027 (USD Million)
5. North America vitamin D market estimates and forecasts, from egg, 2016-2027 (USD Million)
6. North America vitamin D market estimates and forecasts, from fruits & vegeTables, 2016-2027 (USD Million)
7. North America vitamin D market estimates and forecasts, from seaweeds, 2016-2027 (USD Million)
8. North America vitamin D market estimates and forecasts, from others, 2016-2027 (USD Million)
9. North America vitamin D2 market estimates and forecasts, 2016-2027 (USD Million)
10. North America vitamin D3 market estimates and forecasts, 2016-2027 (USD Million)
11. North America vitamin D market estimates and forecasts, by 400 IU, 2016-2027 (USD Million)
12. North America vitamin D market estimates and forecasts, by 600 IU, 2016-2027 (USD Million)
13. North America vitamin D market estimates and forecasts, by 800 IU, 2016-2027 (USD Million)
14. North America vitamin D market estimates and forecasts, by others, 2016-2027 (USD Million)
15. North America vitamin D market estimates and forecasts, in functional food & beverages, 2016-2027 (USD Million)
16. North America vitamin D market estimates and forecasts, in functional food & beverages applications, 2016-2027 (USD Million)
17. North America vitamin D market estimates and forecasts, in personal care, 2016-2027 (USD Million)
18. North America vitamin D market estimates and forecasts, in feed & pet food, 2016-2027 (USD Million)
19. North America vitamin D market estimates and forecasts, in pharmaceuticals, 2016-2027 (USD Million)
20. North America vitamin D market estimates and forecasts, 2016-2027 (USD Million)
21. North America vitamin D market estimates and forecasts, by form 2016-2027 (USD Million)
22. North America vitamin D market estimates and forecasts, by source, 2016-2027 (USD Million)
23. North America vitamin D market estimates and forecasts, by analog, 2016-2027 (USD Million)
24. North America vitamin D market estimates and forecasts, by IU strength, 2016-2027 (USD Million)
25. North America vitamin D market estimates and forecasts, by application, 2016-2027 (USD Million)
26. North America vitamin D market estimates and forecasts, by functional food & beverage application, 2016-2027 (USD Million)
27. U.S. vitamin D market estimates and forecasts, 2016-2027 (USD Million)
28. U.S. vitamin D market estimates and forecasts, by form 2016-2027 (USD Million)
29. U.S. vitamin D market estimates and forecasts, by source, 2016-2027 (USD Million)
30. U.S. vitamin D market estimates and forecasts, by analog, 2016-2027 (USD Million)
31. U.S. vitamin D market estimates and forecasts, by IU strength, 2016-2027 (USD Million)
32. U.S. vitamin D market estimates and forecasts, by application, 2016-2027 (USD Million)
33. U.S. vitamin D market estimates and forecasts, by functional food & beverage application, 2016-2027 (USD Million)
34. Canada vitamin D market estimates and forecasts, 2016-2027 (USD Million)
35. Canada vitamin D market estimates and forecasts, by form 2016-2027 (USD Million)
36. Canada vitamin D market estimates and forecasts, by source, 2016-2027 (USD Million)
37. Canada vitamin D market estimates and forecasts, by analog, 2016-2027 (USD Million)
38. Canada vitamin D market estimates and forecasts, by IU strength, 2016-2027 (USD Million)
39. Canada vitamin D market estimates and forecasts, by application, 2016-2027 (USD Million)
40. Canada vitamin D market estimates and forecasts, by functional food & beverage application, 2016-2027 (USD Million)
41. Mexico vitamin D market estimates and forecasts, 2016-2027 (USD Million)
42. Mexico vitamin D market estimates and forecasts, by form 2016-2027 (USD Million)
43. Mexico vitamin D market estimates and forecasts, by source, 2016-2027 (USD Million)
44. Mexico vitamin D market estimates and forecasts, by analog, 2016-2027 (USD Million)
45. Mexico vitamin D market estimates and forecasts, by IU strength, 2016-2027 (USD Million)
46. Mexico vitamin D market estimates and forecasts, by application, 2016-2027 (USD Million)
47. Mexico vitamin D market estimates and forecasts, by functional food & beverage application, 2016-2027 (USD Million)
List of Figures
1. Information procurement
2. Primary research pattern
3. Primary research process
4. Primary research approaches
5. North America Vitamin D Market- Market snapshot
6. North America Vitamin D Market- Penetration & growth prospect mapping
7. North America Vitamin D Market- Industry value chain analysis
8. Global Milk Exports % (2019)
9. Egg consumption in the U.S., 2016 - 2020 (Million Dozen)
10. Sales Channel
11. North America Vitamin D Market- Market dynamics
12. Average Spending on pet products in the U.S., 2019 (%)
13. Market driver impact analysis
14. North America organic food market value, 2014- 2025, (USD Million)
15. Market restraint impact analysis
16. North America Vitamin D market: Form movement analysis, 2019 & 2027
17. North America Vitamin D market: Source movement analysis, 2019 & 2027
18. North America Vitamin D market: Analog movement analysis, 2019 & 2027
19. North America Vitamin D market: IU Strength movement analysis, 2019 & 2027
20. North America Vitamin D market: Application movement analysis, 2019 & 2027
21. Key Innovators, Market Leader, and Emerging Players
22. Public companies: Competitive dashboard analysis

Companies Mentioned

  • Koninklijke DSM N.V.
  • BASF SE
  • Dishman Group
  • Glanbia plc
  • PHW Group
  • Bio-Tech Pharmacal
  • GlaxoSmithKline plc
  • Nestle S.A.
  • Pfizer Inc.
  • Abbott Laboratories
  • The Kraft Heinz Company
  • Cipla Inc.

Methodology

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