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State of the Industry: Wine in the U.S. (20th Edition)

  • Report

  • 83 Pages
  • January 2026
  • Region: United States
  • Sundale Research
  • ID: 5231168

The 20th edition of this Wine industry report, published annually, contains timely and accurate industry statistics, forecasts to help plan, and objective analysis. The report features historical, current, and future trends covering the 2010-2030 period.

It is an essential resource for the Wine industry covering the most important trends, including detailed data on:

  • wine sales and consumption
  • wine varietals
  • the number and location of wineries
  • distribution, packaging, and pricing trends
  • wine expenditures by demographic groups
  • the leading wine companies and brands

Utilizing various sources and primary research, the report also analyzes key developments shaping the industry, such as:

  • the shift to younger consumers and their wine preferences
  • direct-to-consumer and e-commerce wine shipments
  • the popularity of sparkling wines and imports
  • competition from other alcoholic beverages
  • health and wellness trends
  • sustainability and environmental issues
  • the impact of the economy

Table of Contents

Written Analysis
  • Drivers of Industry Growth
  • Baby Boomers Slowly Losing Grip on Wine Sales
  • Millennials and Gen Z are Key to Future Growth as Gen X’s Wine Consumption Inches Upward
  • Direct-to-Consumer and E-Commerce Wine Shipments
  • Organic Wine Sales
  • Wine Industry Adopting Greener Practices
  • Cans and Alternative Packaging Continue to Gain Market Share
  • Wine Sales Trends
  • Volume Sales for Each Type of Wine
  • Top Selling Wine Varietals
  • Sales by Price Point
  • Per Capita Consumption Trends
  • Demographic Trends for Expenditures on Wine
  • Leading Wine Companies
  • Top Brands and Market Shares
  • Foreign Trade and Tariffs
  • Number and Location of Wineries
  • Producer and Consumer Price Trends for Wine
  • Restaurant and On-Premise Sales of Wine
  • Economy’s Impact on Wine Sales
  • Social Media is a Vital Marketing Tool for Wine Companies
  • Sources and Methodology
Statistical Tables
  • Dollar and Volume Sales of Wine in the U.S., 2010-2030
  • Dollar Sales of Wine in the U.S., by State, 2025
  • Average Price Per Gallon of Wine Sold in the U.S., 2010-2030
  • Volume Sales of Wine in the U.S., by Type of Wine, 2010-2030
  • Distribution of Table Wine Sales in the U.S., by Color, 2024, 2025, 2026, and 2030
  • Case Volume Market Shares for the Top 15 Wine Varietals, 2024, 2025, 2026, and 2030
  • Distribution of Wine Sales in the U.S., by Price Point, 2024, 2025, 2026, and 2030
  • Per Capita Consumption of Wine in the U.S., 2010-2030
  • Per Capita Consumption of Wine in the U.S., by State, 2025
  • Average Annual Household Expenditures on Wine, by Detailed Demographic Characteristics, 2025 and 2030
  • Average Annual Household Expenditures on Wine At Home, by Detailed Demographic Characteristics, 2025 and 2030
  • Average Annual Household Expenditures on Wine Away From Home, by Detailed Demographic Characteristics, 2025 and 2030
  • Top 30 Wine Companies, Ranked by U.S. Case Sales, 2024
  • Value and Volume of U.S. Wine Imports, 2010-2030
  • U.S. Imports of Wine, by Top 10 Import Countries, 2024 and 2025
  • Value and Volume of U.S. Wine Exports, 2010-2030
  • U.S. Exports of Wine, by Top 10 Export Countries, 2024 and 2025
  • Number of Wineries in the U.S., 2010-2030
  • Number of Wineries in the U.S., by State, 2025
  • U.S. Producer Price Trends for Wine, 2010-2030
  • U.S. Producer Price Trends for Wine, Red vs. White, 2010-2030
  • U.S. Producer Price Trends for Wine, Rose vs. Sparkling, 2014-2030
  • U.S. Consumer Price Trends for Wine, At Home vs. Away From Home, 2010-2030
Graphs
  • Dollar Sales of Wine in the U.S., 2020-2030
  • Case Volume Market Shares for the Top 10 Wine Varietals, 2025
  • Per Capita Consumption of Wine in the U.S., 2020-2030
  • Number of Wineries in the U.S., 2020-2030