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Media Buying Agencies and Representative Firms Global Market Report 2020-30: COVID-19 Growth and Change

  • ID: 5232431
  • Report
  • December 2020
  • Region: Global
  • 200 pages
  • The Business Research Company
1 of 5

FEATURED COMPANIES

  • AKQA
  • Catalyst Canada
  • Dentsu
  • Katz Media Group
  • MediaCom
  • Mindshare
  • MORE
Media Buying Agencies and Representative Firms Global Market Report 2020-30: COVID-19 Growth and Change provides the strategists, marketers and senior management with the critical information they need to assess the global media buying agencies and representative firms market.

This report focuses on media buying agencies and representative firms market which is experiencing strong growth. The report gives a guide to the media buying agencies and representative firms market which will be shaping and changing our lives over the next ten years and beyond, including the markets response to the challenge of the global pandemic.

Reasons to Purchase
  • Gain a truly global perspective with the most comprehensive report available on this market covering 12+ geographies.
  • Understand how the market is being affected by the coronavirus and how it is likely to emerge and grow as the impact of the virus abates.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market research findings.
  • Benchmark performance against key competitors.
  • Utilize the relationships between key data sets for superior strategizing.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis
Description:

Where is the largest and fastest growing market for the media buying agencies and representative firms? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The Media Buying Agencies and Representative Firms market global report answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography. It places the market within the context of the wider media buying agencies and representative firms market, and compares it with other markets.
  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, the influence of the COVID-19 virus and forecasting its growth.
  • Market segmentations break down market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
  • Competitive landscape gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
  • The media buying agencies and representative firms market section of the report gives context. It compares the media buying agencies and representative firms market with other segments of the media buying agencies and representative firms market by size and growth, historic and forecast. It analyses GDP proportion, expenditure per capita, media buying agencies and representative firms indicators comparison.
Scope

Markets Covered:
1) By Services: Media Buying Service; Media Planning Service; Media Representative Firms; Other Services
2) By Mode: Offline; Online
3) By Application: BFSI; Consumer Goods and Retail; Government and Public Sector; IT and Telecom; Healthcare; Media and Entertainment

Companies Mentioned: Publicis Groupe; Omnicom Group Inc.; Interpublic Group of companies; Dentsu; Katz Media Group

Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA

Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

Time series: Five years historic and ten years forecast.

Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,

Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Note: Product cover images may vary from those shown
2 of 5

FEATURED COMPANIES

  • AKQA
  • Catalyst Canada
  • Dentsu
  • Katz Media Group
  • MediaCom
  • Mindshare
  • MORE
1. Executive Summary

2. Media Buying Agencies and Representative Firms Market Characteristics

3. Media Buying Agencies and Representative Firms Market Size and Growth
3.1. Global Media Buying Agencies and Representative Firms Historic Market, 2015 - 2019, $ Billion
3.1.1. Drivers of the Market
3.1.2. Restraints on the Market
3.2. Global Media Buying Agencies and Representative Firms Forecast Market, 2019 - 2023F, 2025F, 2030F, $ Billion
3.2.1. Drivers of the Market
3.2.2. Restraints on the Market

4. Media Buying Agencies and Representative Firms Market Segmentation
4.1. Global Media Buying Agencies and Representative Firms Market, Segmentation by Services, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Media buying service
  • Media planning service
  • Media representative firms
  • Other services
4.2. Global Media Buying Agencies and Representative Firms Market, Segmentation by Mode, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Offline
  • Online
4.3. Global Media Buying Agencies and Representative Firms Market, Segmentation by Application, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • BFSI
  • Consumer Goods and Retail
  • Government and Public Sector
  • IT & Telecom
  • Healthcare
  • Media & Entertainment
5. Media Buying Agencies and Representative Firms Market Regional and Country Analysis
5.1. Global Media Buying Agencies and Representative Firms Market, Split by Region, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
5.2. Global Media Buying Agencies and Representative Firms Market, Split by Country, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

6. Asia-Pacific Media Buying Agencies and Representative Firms Market
6.1. Asia-Pacific Media Buying Agencies and Representative Firms Market Overview
6.2. Asia-Pacific Media Buying Agencies and Representative Firms Market, Segmentation by Services, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
6.3. Asia-Pacific Media Buying Agencies and Representative Firms Market, Segmentation by Mode, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

7. China Media Buying Agencies and Representative Firms Market
7.1. China Media Buying Agencies and Representative Firms Market Overview
7.2. China Media Buying Agencies and Representative Firms Market, Segmentation by Services, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F,$ Billion
7.3. China Media Buying Agencies and Representative Firms Market, Segmentation by Mode, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F,$ Billion

8. India Media Buying Agencies and Representative Firms Market
8.1. India Media Buying Agencies and Representative Firms Market Overview
8.2. India Media Buying Agencies and Representative Firms Market, Segmentation by Services, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
8.3. India Media Buying Agencies and Representative Firms Market, Segmentation by Mode, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

9. Japan Media Buying Agencies and Representative Firms Market
9.1. Japan Media Buying Agencies and Representative Firms Market Overview
9.2. Japan Media Buying Agencies and Representative Firms Market, Segmentation by Services, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
9.3. Japan Media Buying Agencies and Representative Firms Market, Segmentation by Mode, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

10. Australia Media Buying Agencies and Representative Firms Market
10.1. Australia Media Buying Agencies and Representative Firms Market, Segmentation by Services, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
10.2. Australia Media Buying Agencies and Representative Firms Market, Segmentation by Mode, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

11. Indonesia Media Buying Agencies and Representative Firms Market
11.1. Indonesia Media Buying Agencies and Representative Firms Market, Segmentation by Services, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
11.2. Indonesia Media Buying Agencies and Representative Firms Market, Segmentation by Mode, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

12. South Korea Media Buying Agencies and Representative Firms Market
12.1. South Korea Media Buying Agencies and Representative Firms Market, Segmentation by Services, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
12.2. South Korea Media Buying Agencies and Representative Firms Market, Segmentation by Mode, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

13. Western Europe Media Buying Agencies and Representative Firms Market
13.1. Western Europe Media Buying Agencies and Representative Firms Market Overview
13.2. Western Europe Media Buying Agencies and Representative Firms Market, Segmentation by Services, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
13.3. Western Europe Media Buying Agencies and Representative Firms Market, Segmentation by Mode, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

14. UK Media Buying Agencies and Representative Firms Market
14.1. UK Media Buying Agencies and Representative Firms Market Overview
14.2. UK Media Buying Agencies and Representative Firms Market, Segmentation by Services, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
14.3. UK Media Buying Agencies and Representative Firms Market, Segmentation by Mode, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

15. Germany Media Buying Agencies and Representative Firms Market
15.1. Germany Media Buying Agencies and Representative Firms Market, Segmentation by Services, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
15.2. Germany Media Buying Agencies and Representative Firms Market, Segmentation by Mode, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

16. France Media Buying Agencies and Representative Firms Market
16.1. France Media Buying Agencies and Representative Firms Market, Segmentation by Services, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
16.2. France Media Buying Agencies and Representative Firms Market, Segmentation by Mode, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

17. Eastern Europe Media Buying Agencies and Representative Firms Market
17.1. Eastern Europe Media Buying Agencies and Representative Firms Market Overview
17.2. Eastern Europe Media Buying Agencies and Representative Firms Market, Segmentation by Services, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
17.3. Eastern Europe Media Buying Agencies and Representative Firms Market, Segmentation by Mode, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

18. Russia Media Buying Agencies and Representative Firms Market
18.1. Russia Media Buying Agencies and Representative Firms Market, Segmentation by Services, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
18.2. Russia Media Buying Agencies and Representative Firms Market, Segmentation by Mode, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

19. North America Media Buying Agencies and Representative Firms Market
19.1. North America Media Buying Agencies and Representative Firms Market Overview
19.2. North America Media Buying Agencies and Representative Firms Market, Segmentation by Services, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
19.3. North America Media Buying Agencies and Representative Firms Market, Segmentation by Mode, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

20. USA Media Buying Agencies and Representative Firms Market
20.1. USA Media Buying Agencies and Representative Firms Market Overview
20.2. USA Media Buying Agencies and Representative Firms Market, Segmentation by Services, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
20.3. USA Media Buying Agencies and Representative Firms Market, Segmentation by Mode, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

21. South America Media Buying Agencies and Representative Firms Market
21.1. South America Media Buying Agencies and Representative Firms Market Overview
21.2. South America Media Buying Agencies and Representative Firms Market, Segmentation by Services, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
21.3. South America Media Buying Agencies and Representative Firms Market, Segmentation by Mode, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

22. Brazil Media Buying Agencies and Representative Firms Market
22.1. Brazil Media Buying Agencies and Representative Firms Market, Segmentation by Services, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
22.2. Brazil Media Buying Agencies and Representative Firms Market, Segmentation by Mode, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

23. Middle East Media Buying Agencies and Representative Firms Market
23.1. Middle East Media Buying Agencies and Representative Firms Market Overview
23.2. Middle East Media Buying Agencies and Representative Firms Market, Segmentation by Services, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
23.3. Middle East Media Buying Agencies and Representative Firms Market, Segmentation by Mode, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

24. Africa Media Buying Agencies and Representative Firms Market
24.1. Africa Media Buying Agencies and Representative Firms Market Overview
24.2. Africa Media Buying Agencies and Representative Firms Market, Segmentation by Services, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
24.3. Africa Media Buying Agencies and Representative Firms Market, Segmentation by Mode, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

25. Media Buying Agencies and Representative Firms Market Competitive Landscape and Company Profiles
25.1. Media Buying Agencies and Representative Firms Market Competitive Landscape
25.2. Media Buying Agencies and Representative Firms Market Company Profiles
25.2.1. Publicis Groupe
25.2.1.1. Overview
25.2.1.2. Products and Services
25.2.1.3. Strategy
25.2.1.4. Financial Performance
25.2.2. Omnicom Group Inc.
25.2.2.1. Overview
25.2.2.2. Products and Services
25.2.2.3. Strategy
25.2.2.4. Financial Performance
25.2.3. Interpublic Group of companies
25.2.3.1. Overview
25.2.3.2. Products and Services
25.2.3.3. Strategy
25.2.3.4. Financial Performance
25.2.4. Dentsu
25.2.4.1. Overview
25.2.4.2. Products and Services
25.2.4.3. Strategy
25.2.4.4. Financial Performance
25.2.5. Katz Media Group
25.2.5.1. Overview
25.2.5.2. Products and Services
25.2.5.3. Strategy
25.2.5.4. Financial Performance

26. Key Mergers and Acquisitions in the Media Buying Agencies and Representative Firms Market

27. Media Buying Agencies and Representative Firms Market Trends and Strategies

28. Media Buying Agencies and Representative Firms Market Future Outlook and Potential Analysis

29. Appendix
29.1. Abbreviations
29.2. Currencies
29.3. Research Inquiries
29.4. About the Publisher
29.5. Copyright and Disclaimer
Note: Product cover images may vary from those shown
3 of 5

FEATURED COMPANIES

  • AKQA
  • Catalyst Canada
  • Dentsu
  • Katz Media Group
  • MediaCom
  • Mindshare
  • MORE
Major players in the media buying agencies and representative firms market are Publicis Groupe, Omnicom Group Inc., Interpublic Group of companies, Dentsu, Katz Media Group and Edelman.

The global media buying agencies and representative firms market is expected to decline from $60.36 billion in 2019 to $59.76 billion in 2020 at a compound annual growth rate (CAGR) of -0.98%. The decline is mainly due to the COVID-19 outbreak that has led to restrictive containment measures involving social distancing, remote working, and the closure of industries and other commercial activities resulting in operational challenges. The market is then expected to recover and reach $70.27 billion in 2023 at a CAGR of 5.55%.

The media buying agencies and representative firms market consists of the sales of advertising services by entities (organizations, sole traders and partnerships) that purchase advertising time or space from media outlets and resell it to advertising agencies or individual companies directly, and independent representatives that sell media time or space for media owners. Only goods and services traded between entities or sold to end consumers are included.

North America was the largest region in the media buying agencies and representative firms market in 2019. Asia-Pacific is expected to be the fastest-growing region in the forecast period.

In October 2018, the Interpublic Group (IPG), a US-based publicly traded advertising company acquired California-based Acxiom LLC (formerly known as Acxiom Marketing Solutions), a SaaS company offering a data connectivity platform, for $2 billion. The acquisition has brought together IPG's media, consumer insights, marketing services, and analytics capabilities with Acxiom's expertise in data and integration. This merger is expected to provide IPG strong financial benefits and revenue generation opportunities across a range of data-driven marketing solutions. Acxiom is an American database marketing company selling customer and business information for targeted advertising campaigns.

The media buying agencies and representative firms market covered in this report is segmented by services into media buying service; media planning service; media representative firms; other services. It is also segmented by mode into offline; online and by application into BFSI; consumer goods and retail; government and public sector; IT and telecom; healthcare; media and entertainment.

The COVID 19 uncertainty is likely to limit the growth of media buying agencies and representative firms. The strict restrictions on the movement of people and lockdowns have impacted many industries including out of home (OOH) and print advertising. For instance, lockdown in India started from March 25, 2020, and extended for more than five months. During the lockdown, only essential commodities and medical emergency services were permitted to operate. 90% of the advertising work in India was affected due to the COVID pandemic according to The Association of Advertising Producers’ (ASAP) report. The advertisement spending also declined by 9% in Europe, 7% in Germany, and 12% in France. According to Interactive Advertising Bureau (IAB), almost 24% of media buyers and planners had kept their spending on hold till the end of the second quarter of 2020 while 46% said that they have adjusted their spending across the same period. Therefore, the COVID 19 pandemic is a major factor restraining the growth of media buying agencies and representative firms market.

Media buyers using Artificial Intelligence (AI) for media optimization is gaining significant popularity in the media buying agencies and representative firms market. AI is changing the way advertising operations are run. Salesforce reports that 60% of marketing leaders believe in AI and feel it would help them run more effective programmatic campaigns. Around 4 out of 10 advertisers use AI for media spend optimization and better audience segmentation. It was also found that companies use their AI capacities for streamlining their sales process and productivity. Salesforce has introduced Salesforce Einstein, which with the help of AI helps media companies to get predictions and recommendations based on their business processes. IBM introduced its AI engine Watson in 2018. Watson Media Solutions helps media companies to use AI in their media workflow to improve viewer engagement, video analytics, and delivery. Media companies such as Fox Media and The Weather Channel have embraced Watson's AI capabilities and more media buyers in the future are expected to use AI for efficient business.

An increasing number of political events, sports events, festivals, and high budget movies is anticipated to contribute to the demand for media buying agencies and representative firms’ market. For instance, for the 2020 US presidential elections, the Democratic Party has released ads in 14 Indian languages to encourage the voters of Indian origin. According to the Center for Responsive Politics, a nonpartisan group in the USA estimated the campaigning cost for the 2020 presidential elections to be around $10.8 billion. According to the leading advertising and digital communications group Dentsu Aegis Network, in 2018, the total media and advertisement market was estimated to be around $613.5 billion on account of major global events such as the Winter Olympics & Paralympics, the FIFA World Cup in Russia. In 2020, Burning Man, one of the biggest global music fests hosted 70,000 people across the globe in Nevada, US, allowing advertisers to reach a large target audience at a time. Therefore, crowd gathering occasions like political events, sports events, and festivals are driving the media buying agencies and representative firms market.
Note: Product cover images may vary from those shown
4 of 5
  • Publicis Groupe
  • Omnicom Group Inc.
  • Interpublic Group of companies
  • Dentsu
  • Katz Media Group
  • Edelman
  • Ketchum
  • OMD
  • Mindshare
  • Carat
  • MediaCom
  • Starcom
  • Zenith
  • AKQA
  • Catalyst Canada
  • Metric Theory
  • Daniel Brian Advertising
Note: Product cover images may vary from those shown
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