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Advertising Agencies Global Market Report 2020-30: COVID-19 Growth and Change

  • ID: 5232442
  • Report
  • December 2020
  • Region: Global
  • 200 pages
  • The Business Research Company

FEATURED COMPANIES

  • Blue Label Labs
  • Caveni Digital Solutions
  • Droga5
  • Mayple
  • Publicis Groupe
  • SpurIT
Advertising Agencies Global Market Report 2020-30: COVID-19 Growth and Change provides the strategists, marketers and senior management with the critical information they need to assess the global advertising agencies market.

This report focuses on advertising agencies market which is experiencing strong growth. The report gives a guide to the advertising agencies market which will be shaping and changing our lives over the next ten years and beyond, including the markets response to the challenge of the global pandemic.

Reasons to Purchase
  • Gain a truly global perspective with the most comprehensive report available on this market covering 12+ geographies.
  • Understand how the market is being affected by the coronavirus and how it is likely to emerge and grow as the impact of the virus abates.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market research findings.
  • Benchmark performance against key competitors.
  • Utilize the relationships between key data sets for superior strategizing.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis
Description:

Where is the largest and fastest growing market for the advertising agencies? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The Advertising Agencies market global report answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography. It places the market within the context of the wider advertising agencies market, and compares it with other markets.
  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, the influence of the COVID-19 virus and forecasting its growth.
  • Market segmentations break down market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
  • Competitive landscape gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
  • The advertising agencies market section of the report gives context. It compares the advertising agencies market with other segments of the advertising agencies market by size and growth, historic and forecast. It analyses GDP proportion, expenditure per capita, advertising agencies indicators comparison.
Scope

Markets Covered:
1) By Mode: Online Advertising; Offline Advertising
2) By Type: TV; Digital; Radio; Print; Out-of-home (OOH); Others
3) By End-User Industry: Banking, Financial Services, and Insurance Sector (BFSI); Consumer Goods and Retail; Government and Public Sector; IT & Telecom; Healthcare; Media & Entertainment

Companies Mentioned: Dentsu Inc.; WPP PLC; Omnicom Group Inc.; Publicis Groupe; Mayple

Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA

Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

Time series: Five years historic and ten years forecast.

Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,

Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Blue Label Labs
  • Caveni Digital Solutions
  • Droga5
  • Mayple
  • Publicis Groupe
  • SpurIT
1. Executive Summary

2. Advertising Agencies Market Characteristics

3. Advertising Agencies Market Size and Growth
3.1. Global Advertising Agencies Historic Market, 2015 - 2019, $ Billion
3.1.1. Drivers of the Market
3.1.2. Restraints on the Market
3.2. Global Advertising Agencies Forecast Market, 2019 - 2023F, 2025F, 2030F, $ Billion
3.2.1. Drivers of the Market
3.2.2. Restraints on the Market

4. Advertising Agencies Market Segmentation
4.1. Global Advertising Agencies Market, Segmentation by Mode, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Online Advertising
  • Offline Advertising
4.2. Global Advertising Agencies Market, Segmentation by Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • TV
  • Digital
  • Radio
  • Print
  • Out-of-home (OOH)
  • Others
4.3. Global Advertising Agencies Market, Segmentation by End-User Industry, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Banking, Financial Services, and Insurance Sector (BFSI)
  • Consumer Goods and Retail
  • Government and Public Sector
  • IT & Telecom
  • Healthcare
  • Media & Entertainment
5. Advertising Agencies Market Regional and Country Analysis
5.1. Global Advertising Agencies Market, Split by Region, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
5.2. Global Advertising Agencies Market, Split by Country, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

6. Asia-Pacific Advertising Agencies Market
6.1. Asia-Pacific Advertising Agencies Market Overview
6.2. Asia-Pacific Advertising Agencies Market, Segmentation by Mode, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
6.3. Asia-Pacific Advertising Agencies Market, Segmentation by Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

7. China Advertising Agencies Market
7.1. China Advertising Agencies Market Overview
7.2. China Advertising Agencies Market, Segmentation by Mode, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F,$ Billion
7.3. China Advertising Agencies Market, Segmentation by Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F,$ Billion

8. India Advertising Agencies Market
8.1. India Advertising Agencies Market Overview
8.2. India Advertising Agencies Market, Segmentation by Mode, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
8.3. India Advertising Agencies Market, Segmentation by Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

9. Japan Advertising Agencies Market
9.1. Japan Advertising Agencies Market Overview
9.2. Japan Advertising Agencies Market, Segmentation by Mode, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
9.3. Japan Advertising Agencies Market, Segmentation by Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

10. Australia Advertising Agencies Market
10.1. Australia Advertising Agencies Market, Segmentation by Mode, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
10.2. Australia Advertising Agencies Market, Segmentation by Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

11. Indonesia Advertising Agencies Market
11.1. Indonesia Advertising Agencies Market, Segmentation by Mode, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
11.2. Indonesia Advertising Agencies Market, Segmentation by Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

12. South Korea Advertising Agencies Market
12.1. South Korea Advertising Agencies Market, Segmentation by Mode, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
12.2. South Korea Advertising Agencies Market, Segmentation by Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

13. Western Europe Advertising Agencies Market
13.1. Western Europe Advertising Agencies Market Overview
13.2. Western Europe Advertising Agencies Market, Segmentation by Mode, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
13.3. Western Europe Advertising Agencies Market, Segmentation by Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

14. UK Advertising Agencies Market
14.1. UK Advertising Agencies Market Overview
14.2. UK Advertising Agencies Market, Segmentation by Mode, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
14.3. UK Advertising Agencies Market, Segmentation by Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

15. Germany Advertising Agencies Market
15.1. Germany Advertising Agencies Market, Segmentation by Mode, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
15.2. Germany Advertising Agencies Market, Segmentation by Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

16. France Advertising Agencies Market
16.1. France Advertising Agencies Market, Segmentation by Mode, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
16.2. France Advertising Agencies Market, Segmentation by Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

17. Eastern Europe Advertising Agencies Market
17.1. Eastern Europe Advertising Agencies Market Overview
17.2. Eastern Europe Advertising Agencies Market, Segmentation by Mode, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
17.3. Eastern Europe Advertising Agencies Market, Segmentation by Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

18. Russia Advertising Agencies Market
18.1. Russia Advertising Agencies Market, Segmentation by Mode, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
18.2. Russia Advertising Agencies Market, Segmentation by Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

19. North America Advertising Agencies Market
19.1. North America Advertising Agencies Market Overview
19.2. North America Advertising Agencies Market, Segmentation by Mode, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
19.3. North America Advertising Agencies Market, Segmentation by Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

20. USA Advertising Agencies Market
20.1. USA Advertising Agencies Market Overview
20.2. USA Advertising Agencies Market, Segmentation by Mode, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
20.3. USA Advertising Agencies Market, Segmentation by Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

21. South America Advertising Agencies Market
21.1. South America Advertising Agencies Market Overview
21.2. South America Advertising Agencies Market, Segmentation by Mode, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
21.3. South America Advertising Agencies Market, Segmentation by Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

22. Brazil Advertising Agencies Market
22.1. Brazil Advertising Agencies Market, Segmentation by Mode, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
22.2. Brazil Advertising Agencies Market, Segmentation by Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

23. Middle East Advertising Agencies Market
23.1. Middle East Advertising Agencies Market Overview
23.2. Middle East Advertising Agencies Market, Segmentation by Mode, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
23.3. Middle East Advertising Agencies Market, Segmentation by Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

24. Africa Advertising Agencies Market
24.1. Africa Advertising Agencies Market Overview
24.2. Africa Advertising Agencies Market, Segmentation by Mode, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
24.3. Africa Advertising Agencies Market, Segmentation by Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

25. Advertising Agencies Market Competitive Landscape and Company Profiles
25.1. Advertising Agencies Market Competitive Landscape
25.2. Advertising Agencies Market Company Profiles
25.2.1. Dentsu Inc.
25.2.1.1. Overview
25.2.1.2. Products and Services
25.2.1.3. Strategy
25.2.1.4. Financial Performance
25.2.2. WPP PLC
25.2.2.1. Overview
25.2.2.2. Products and Services
25.2.2.3. Strategy
25.2.2.4. Financial Performance
25.2.3. Omnicom Group Inc.
25.2.3.1. Overview
25.2.3.2. Products and Services
25.2.3.3. Strategy
25.2.3.4. Financial Performance
25.2.4. Publicis Groupe
25.2.4.1. Overview
25.2.4.2. Products and Services
25.2.4.3. Strategy
25.2.4.4. Financial Performance
25.2.5. Mayple
25.2.5.1. Overview
25.2.5.2. Products and Services
25.2.5.3. Strategy
25.2.5.4. Financial Performance

26. Key Mergers and Acquisitions in the Advertising Agencies Market

27. Advertising Agencies Market Trends and Strategies

28. Advertising Agencies Market Future Outlook and Potential Analysis

29. Appendix
29.1. Abbreviations
29.2. Currencies
29.3. Research Inquiries
29.4. About the Publisher
29.5. Copyright and Disclaimer
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Blue Label Labs
  • Caveni Digital Solutions
  • Droga5
  • Mayple
  • Publicis Groupe
  • SpurIT
Major players in the advertising agencies market are Dentsu Inc., WPP PLC, Omnicom Group Inc., Mayple and Publicis Groupe.

The global advertising agencies market is expected to decline from $346.9 billion in 2019 to $346.5 billion in 2020 at a compound annual growth rate (CAGR) of -0.12%. The decline is mainly due to the COVID-19 outbreak that has led to restrictive containment measures involving social distancing, remote working, and the closure of industries and other commercial activities resulting in operational challenges. The entire supply chain has been disrupted, impacting the market negatively. The market is then expected to recover and reach $418.3 billion in 2023 at a CAGR of 6.48%.

The advertising agencies market consists of the sales of advertising services and related goods by entities (organizations, sole traders and partnerships) that plan, develop, create and manage advertisement and promotional activities in newspapers, radio, television, websites and social media sites. The advertising agencies market is segmented into TV, digital, print, OOH (Out-of-Home Advertising), radio and other advertising services. Only goods and services traded between entities or sold to end consumers are included.

North America was the largest region in the advertising agencies market in 2019. Asia-Pacific is expected to be the fastest-growing region in the forecast period.

In July 2018, Dentsu Inc., a company that offers marketing, event planning, event promotion, advertising planning, and other services, announced the acquisition of 100% stakes in Global Mind for an undisclosed amount. With the acquisition of Global Mind, Dentsu Inc's global network brand iProspect will align with Global Mind. The merger will add significant scale to iProspect Argentina as well as contribute key capabilities to the company’s operations in Latin American markets. Global Mind is a full-service, cross-channel agency contributing to online and offline creative ad production, media planning and buying, digital paid search, display, social media management, SEO, programmatic and data & analytical services.

The advertising agencies market covered in this report is segmented by mode into online advertising; offline advertising. It is also segmented by type into TV; digital; radio; print; out-of-home (OOH); others and by end-user industry into banking, financial services, and insurance sector (BFSI); consumer goods and retail; government and public sector; IT & telecom; healthcare; media & entertainment.

The high cost of hiring an advertising agency, especially during tough economic times, is limiting the growth of the advertising agencies market. For instance, in smaller regions or markets, the cost to hire an advertising agency could vary anywhere from $95 to $225 per hour depending on the service and the skill of the person supplying that service. The average cost for digital marketing services ranges from $2,500 to $12,000 per month for small-to-midsized businesses (SMBs). Thus, such high costs associated with hiring an advertising agency is likely to hinder the growth of the market over the forecast period.

The launch of artificial intelligence (AI) in advertising is gaining popularity in the advertising agencies market. Major players operating in the industry are continuously focused on introducing innovations and technologies to better serve the needs of consumers. For instance, as of May 2019, according to a survey, 47% of advertisers are currently using artificial intelligence for audience targeting. It has been reported that several companies are focusing their AI capacities to streamline their sales process, sorting out “hot” leads from “cold” prospects, cutting sales lead considerably, and improving sales productivity.

An increase in advertisement spending across industries is expected to drive the demand for the advertising agencies market. Video and mobile ads are major contributors to the increase in ad investment. Digital advertising has recently surpassed total TV ad spending. For instance, according to the Global Digital Ad Trends report published by PubMatic, a digital advertising technology company, the US digital ad spend in 2019 was around $129.3 billion, constituting 54.2% of total spending ($238.56 billion). This shows that the US digital ad spending surpassed traditional media spending. Consumer Cellular, an American postpaid mobile network operator, spent under $100 million on advertising in digital, print, and national TV in the year 2019. The retail industry has the highest percentage of total spend on advertising. Therefore, the rise in advertisement spending is predicted to fuel the demand for the advertising agencies market.
Note: Product cover images may vary from those shown
  • Caveni Digital Solutions
  • Socialiency Advertising
  • Tegra
  • BrandBurp Digital
  • Plan Z
  • Titan SEO Group
  • Breakneck Creative
  • Thevisiontech
  • Dentsu Inc.
  • WPP PLC
  • Omnicom Group Inc.
  • Publicis Groupe
  • Mayple
  • Jastor
  • ValisoyMedia
  • Blue Label Labs
  • Content Powered
  • Simply Explainer
  • SpurIT
  • Independent Group of Companies
  • Experian Marketing Services
  • Interpublic Group Of Companies
  • Crispin Porter + Bogusky (CP+B)
  • Butler, Shine, Stern & Partners (BSSP)
  • Droga5
  • Gery Global
Note: Product cover images may vary from those shown

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