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Digital Advertising Global Market Report 2024

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    Report

  • 175 Pages
  • February 2024
  • Region: Global
  • The Business Research Company
  • ID: 5939640
The digital advertising market size has grown strongly in recent years. It will grow from $45.78 billion in 2023 to $48.73 billion in 2024 at a compound annual growth rate (CAGR) of 6.4%. The growth in the historical period can be attributed to an increase in advertising expenditure, the rise in e-commerce penetration, increased availability of smartphones, and growth in social media usage.

The digital advertising market size is expected to see strong growth in the next few years. It will grow to $63.87 billion in 2028 at a compound annual growth rate (CAGR) of 7.0%. The growth in the forecast period can be attributed to increasing internet penetration, growing government support for digital advertising, and rising urbanization. Major trends in the forecast period include a focus on strategic collaborations and partnerships to enhance financial strength, emphasis on AI-powered apps for digital advertising, the use of digital out-of-home (DOOH) advertising campaigns to deliver messages to the target audience, a rising demand for interactive advertising to provide a unique and engaging personalized experience, and the introduction of 3D solutions in advertising campaigns.

The expansion of the internet user base, coupled with the availability of self-service platforms, is fueling the global digital advertising market. The internet is widely utilized for various purposes such as e-commerce, e-learning, social connectivity, media consumption, communication, and file transfers. As of June 2022, the number of global internet users stands at 5.385 billion, representing over 67.9% of the world's population, according to Internet World Stats. The increasing popularity of self-service advertising platforms significantly contributes to the digital advertising market, providing advertisers with greater convenience in ad placement. The ease of setting up and managing campaigns without the need for human intermediaries attracts advertisers to digital marketing. Hence, the growth in the internet user base and the adoption of self-service platforms are key drivers of the market.

The anticipated growth of content marketing is poised to drive the digital advertising market further. Content marketing is a strategic approach that emphasizes creating and disseminating valuable, relevant, and consistent content to engage a target audience. In the dynamic digital landscape, content marketing has become an integral part of digital advertising strategies, with brands recognizing its importance in building connections with the target audience. For instance, a survey by Wyzowl, a UK-based video marketing agency and software company, revealed that businesses' adoption of video content marketing increased to 91% in a survey of 528 unique respondents in February 2023, up from the 86% observed in 2022. Therefore, the increasing use of content marketing is expected to propel the growth of the digital advertising market.

The global digital advertising market is witnessing the increasing popularity of technological advancements, with augmented reality (AR) emerging as a major trend. Advertisers are incorporating augmented reality into their strategies to elevate the user experience. For example, in October 2021, Snapchat, a US-based messaging services company recognized for pioneering AR ads, introduced a studio to aid clients in crafting augmented reality advertising and experiences. This initiative aims to promote the utilization of technology that overlays computer-generated images onto a person's real-world perspective. AR ads go beyond providing information, enabling users to interact with the content rather than merely observing it.

Prominent companies in the digital advertising market are actively exploring innovative AI-based advertising tools such as Link AI for Digital to expand their customer base and gain a competitive edge. Link AI for Digital is an AI-powered advertising testing tool that predicts the performance of digital ads using real-world data. In May 2022, Kantar, a UK-based marketing data and analytics company, unveiled Link AI for Digital, specifically designed for digital advertising formats. This solution forecasts the in-market performance of digital ads and has been trained on more than 230,000 survey-enabled ad tests and 30 million real-world interactions.

In November 2021, Entravision, a US-based media, marketing, and technology company, acquired 365 Digital for an undisclosed amount. Through this strategic acquisition, Entravision aims to expand and strengthen its digital services in emerging markets, including Africa. 365 Digital, based in South Africa, specializes in digital advertising solutions, particularly in ad serving technology and solutions.

Major companies operating in the digital advertising market report are Google, Meta Platforms, Inc. (Facebook), Amazon.com, Inc., Microsoft Corporation, Alibaba Group Holdings Limited, HULU LLC, Tencent, Saga Communications, Inc., Twitter, Inc., AdChina, Baidu Advertising and Sina Corp, S4 Capital, Dentsu International, PwC's Digital Services, Accenture Interactive, Boostability (Berlin), SQ Digital, Gorilla Marketing, OTM, RMAA Group, Netpeak (Moscow), Webrentic, Slon Media (Moscow), 25wat, Jstokes, Thrive Agency, Sizmek Technologies Inc., ArnoldStreet, SocialMedia55, Hawk Media, El Cielo Digital - Sabemos de Marketing Digital, DieciseisOnce.com, SEOnet, Dicore Digital, Punto Rojo, Sherlock Communications, Centrico Digital, FP7 McCANN, Tonic International, MullenLowe MENA, Elephant Nation, BPG Group, Mars Media Group, Intango, Executive Digital, Pyramedia Group, 3points, Boopin, Maat Marcom Agency, Borarong Consulting, SyberGrupe, BlueMagnet, Rushing Tap, Watson Ferguson Marketing Agency.

North America was the largest region in the digital advertising market in 2023. Asia-Pacific was the second largest region in the digital advertising market report. The regions covered in the digital advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the digital advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The primary platforms for digital advertising include mobile advertising (both in-app and mobile web), desktop advertising, digital TV, and others. Digital television involves transmitting television signals through digital technologies rather than analog methods. Various ad formats, such as digital display ads (encompassing programmatic and non-programmatic transactions), internet paid search, social media, and online video, are employed across diverse industries, including media and entertainment, consumer goods and retail, banking, financial services, insurance, telecommunications, IT, travel, healthcare, manufacturing, supply chain, transportation, logistics, energy, power, utilities, and others.

The digital advertising market research report is one of a series of new reports that provides digital advertising market statistics, including digital advertising industry global market size, regional shares, competitors with a digital advertising market share, detailed digital advertising market segments, market trends and opportunities, and any further data you may need to thrive in the digital advertising industry. This digital advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The digital advertising market consists of revenue earned by entities by providing services such as planning, developing, creating, and managing advertisement and promotional activities in digital media. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Table of Contents

1. Executive Summary2. Digital Advertising Market Characteristics3. Digital Advertising Market Trends and Strategies
4. Digital Advertising Market - Macro Economic Scenario
4.1. Impact of High Inflation on the Market
4.2. Ukraine-Russia War Impact on the Market
4.3. COVID-19 Impact on the Market
5. Global Digital Advertising Market Size and Growth
5.1. Global Digital Advertising Market Drivers and Restraints
5.1.1. Drivers of the Market
5.1.2. Restraints of the Market
5.2. Global Digital Advertising Historic Market Size and Growth, 2018-2023, Value ($ Billion)
5.3. Global Digital Advertising Forecast Market Size and Growth, 2023-2028, 2033F, Value ($ Billion)
6. Digital Advertising Market Segmentation
6.1. Global Digital Advertising Market, Segmentation by Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Mobile Ad (in-APP and Mobile Web)
  • Desktop Ad
  • Digital TV
  • Other Platforms
6.2. Global Digital Advertising Market, Segmentation by Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Digital Display Ad (Programmatic and Non-programmatic Transactions)
  • Internet Paid Search
  • Social Media
  • Online Video
  • Other Ad Formats
6.3. Global Digital Advertising Market, Segmentation by Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Media and Entertainment
  • Consumer Goods & Retail Industry
  • Banking, Financial Service & Insurance
  • Telecommunication IT Sector
  • Travel Industry
  • Healthcare Sector
  • Manufacturing & Supply Chain
  • Transportation and Logistics
  • Energy, Power, and Utilities
  • Other Industrial Verticals
7. Digital Advertising Market Regional and Country Analysis
7.1. Global Digital Advertising Market, Split by Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
7.2. Global Digital Advertising Market, Split by Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8. Asia-Pacific Digital Advertising Market
8.1. Asia-Pacific Digital Advertising Market Overview
Region Information, Impact of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Digital Advertising Market, Segmentation by Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.3. Asia-Pacific Digital Advertising Market, Segmentation by Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.4. Asia-Pacific Digital Advertising Market, Segmentation by Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
9. China Digital Advertising Market
9.1. China Digital Advertising Market Overview
9.2. China Digital Advertising Market, Segmentation by Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.3. China Digital Advertising Market, Segmentation by Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.4. China Digital Advertising Market, Segmentation by Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
10. India Digital Advertising Market
10.1. India Digital Advertising Market, Segmentation by Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.2. India Digital Advertising Market, Segmentation by Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.3. India Digital Advertising Market, Segmentation by Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11. Japan Digital Advertising Market
11.1. Japan Digital Advertising Market Overview
11.2. Japan Digital Advertising Market, Segmentation by Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.3. Japan Digital Advertising Market, Segmentation by Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.4. Japan Digital Advertising Market, Segmentation by Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12. Australia Digital Advertising Market
12.1. Australia Digital Advertising Market, Segmentation by Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.2. Australia Digital Advertising Market, Segmentation by Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.3. Australia Digital Advertising Market, Segmentation by Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13. Indonesia Digital Advertising Market
13.1. Indonesia Digital Advertising Market, Segmentation by Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.2. Indonesia Digital Advertising Market, Segmentation by Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.3. Indonesia Digital Advertising Market, Segmentation by Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14. South Korea Digital Advertising Market
14.1. South Korea Digital Advertising Market Overview
14.2. South Korea Digital Advertising Market, Segmentation by Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.3. South Korea Digital Advertising Market, Segmentation by Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.4. South Korea Digital Advertising Market, Segmentation by Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15. Western Europe Digital Advertising Market
15.1. Western Europe Digital Advertising Market Overview
15.2. Western Europe Digital Advertising Market, Segmentation by Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.3. Western Europe Digital Advertising Market, Segmentation by Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.4. Western Europe Digital Advertising Market, Segmentation by Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16. UK Digital Advertising Market
16.1. UK Digital Advertising Market, Segmentation by Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.2. UK Digital Advertising Market, Segmentation by Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.3. UK Digital Advertising Market, Segmentation by Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17. Germany Digital Advertising Market
17.1. Germany Digital Advertising Market, Segmentation by Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.2. Germany Digital Advertising Market, Segmentation by Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.3. Germany Digital Advertising Market, Segmentation by Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18. France Digital Advertising Market
18.1. France Digital Advertising Market, Segmentation by Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.2. France Digital Advertising Market, Segmentation by Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.3. France Digital Advertising Market, Segmentation by Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19. Italy Digital Advertising Market
19.1. Italy Digital Advertising Market, Segmentation by Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.2. Italy Digital Advertising Market, Segmentation by Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.3. Italy Digital Advertising Market, Segmentation by Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20. Spain Digital Advertising Market
20.1. Spain Digital Advertising Market, Segmentation by Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.2. Spain Digital Advertising Market, Segmentation by Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.3. Spain Digital Advertising Market, Segmentation by Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21. Eastern Europe Digital Advertising Market
21.1. Eastern Europe Digital Advertising Market Overview
21.2. Eastern Europe Digital Advertising Market, Segmentation by Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.3. Eastern Europe Digital Advertising Market, Segmentation by Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.4. Eastern Europe Digital Advertising Market, Segmentation by Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22. Russia Digital Advertising Market
22.1. Russia Digital Advertising Market, Segmentation by Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.2. Russia Digital Advertising Market, Segmentation by Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.3. Russia Digital Advertising Market, Segmentation by Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23. North America Digital Advertising Market
23.1. North America Digital Advertising Market Overview
23.2. North America Digital Advertising Market, Segmentation by Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.3. North America Digital Advertising Market, Segmentation by Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.4. North America Digital Advertising Market, Segmentation by Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24. USA Digital Advertising Market
24.1. USA Digital Advertising Market Overview
24.2. USA Digital Advertising Market, Segmentation by Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.3. USA Digital Advertising Market, Segmentation by Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.4. USA Digital Advertising Market, Segmentation by Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25. Canada Digital Advertising Market
25.1. Canada Digital Advertising Market Overview
25.2. Canada Digital Advertising Market, Segmentation by Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.3. Canada Digital Advertising Market, Segmentation by Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.4. Canada Digital Advertising Market, Segmentation by Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26. South America Digital Advertising Market
26.1. South America Digital Advertising Market Overview
26.2. South America Digital Advertising Market, Segmentation by Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.3. South America Digital Advertising Market, Segmentation by Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.4. South America Digital Advertising Market, Segmentation by Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27. Brazil Digital Advertising Market
27.1. Brazil Digital Advertising Market, Segmentation by Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.2. Brazil Digital Advertising Market, Segmentation by Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.3. Brazil Digital Advertising Market, Segmentation by Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28. Middle East Digital Advertising Market
28.1. Middle East Digital Advertising Market Overview
28.2. Middle East Digital Advertising Market, Segmentation by Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.3. Middle East Digital Advertising Market, Segmentation by Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.4. Middle East Digital Advertising Market, Segmentation by Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29. Africa Digital Advertising Market
29.1. Africa Digital Advertising Market Overview
29.2. Africa Digital Advertising Market, Segmentation by Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.3. Africa Digital Advertising Market, Segmentation by Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.4. Africa Digital Advertising Market, Segmentation by Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
30. Digital Advertising Market Competitive Landscape and Company Profiles
30.1. Digital Advertising Market Competitive Landscape
30.2. Digital Advertising Market Company Profiles
30.2.1. Google
30.2.1.1. Overview
30.2.1.2. Products and Services
30.2.1.3. Strategy
30.2.1.4. Financial Performance
30.2.2. Meta Platforms, Inc. (Facebook)
30.2.2.1. Overview
30.2.2.2. Products and Services
30.2.2.3. Strategy
30.2.2.4. Financial Performance
30.2.3. Amazon.com, Inc
30.2.3.1. Overview
30.2.3.2. Products and Services
30.2.3.3. Strategy
30.2.3.4. Financial Performance
30.2.4. Microsoft Corporation
30.2.4.1. Overview
30.2.4.2. Products and Services
30.2.4.3. Strategy
30.2.4.4. Financial Performance
30.2.5. Alibaba Group Holdings Limited
30.2.5.1. Overview
30.2.5.2. Products and Services
30.2.5.3. Strategy
30.2.5.4. Financial Performance
31. Digital Advertising Market Other Major and Innovative Companies
31.1. HULU LLC
31.2. Tencent
31.3. Saga Communications, Inc
31.4. Twitter, Inc.
31.5. AdChina
31.6. Baidu Advertising and Sina Corp
31.7. S4 Capital
31.8. Dentsu International
31.9. PwC's Digital Services
31.10. Accenture Interactive
31.11. Boostability (Berlin)
31.12. SQ Digital
31.13. Gorilla Marketing
31.14. OTM
31.15. RMAA Group
32. Global Digital Advertising Market Competitive Benchmarking33. Global Digital Advertising Market Competitive Dashboard34. Key Mergers and Acquisitions in the Digital Advertising Market
35. Digital Advertising Market Future Outlook and Potential Analysis
35.1 Digital Advertising Market in 2028 - Countries Offering Most New Opportunities
35.2 Digital Advertising Market in 2028 - Segments Offering Most New Opportunities
35.3 Digital Advertising Market in 2028 - Growth Strategies
35.3.1 Market Trend-based Strategies
35.3.2 Competitor Strategies
36. Appendix
36.1. Abbreviations
36.2. Currencies
36.3. Historic and Forecast Inflation Rates
36.4. Research Inquiries
36.5. About the Analyst
36.6. Copyright and Disclaimer

Executive Summary

Digital Advertising Global Market Report 2024 provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on digital advertising market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

  • Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
  • Understand how the market has been affected by the coronavirus and how it is responding as the impact of the virus abates.
  • Assess the Russia-Ukraine war’s impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
  • Measure the impact of high global inflation on market growth.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market shares.
  • Benchmark performance against key competitors.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis.
  • Report will be updated with the latest data and delivered to you along with an Excel data sheet for easy data extraction and analysis.
  • All data from the report will also be delivered in an excel dashboard format.
Description
Where is the largest and fastest growing market for digital advertising? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? This report answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include:
  • The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.
  • The impact of higher inflation in many countries and the resulting spike in interest rates.
  • The continued but declining impact of COVID-19 on supply chains and consumption patterns.
  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Report Scope

Markets Covered:
1) By Type: Milk and Butter; Cheese; Dry, Condensed, and Evaporated Dairy Products; Ice Cream and Frozen Dessert
2) By Source: Cattle; Sheep; Goat; Camel
3) By Distribution Channel: Supermarkets/Hypermarkets; Convenience Stores; E-Commerce; Others

Sub segments: Milk; Butter; Natural Cheese; Processed Cheese; Dry Dairy Product; Condensed Dairy Product; Evaporated Dairy Product; Ice Cream: Frozen Dessert

Key Companies Mentioned: Google; Meta Platforms, Inc. (Facebook); Amazon.com, Inc; Microsoft Corporation; Alibaba Group Holdings Limited

Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain

Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

Time Series: Five years historic and ten years forecast

Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita

Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes

Delivery Format: PDF, Word and Excel Data Dashboard

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Google
  • Meta Platforms, Inc. (Facebook)
  • Amazon.com, Inc
  • Microsoft Corporation
  • Alibaba Group Holdings Limited
  • HULU LLC
  • Tencent
  • Saga Communications, Inc
  • Twitter, Inc.
  • AdChina
  • Baidu Advertising and Sina Corp
  • S4 Capital
  • Dentsu International
  • PwC's Digital Services
  • Accenture Interactive
  • Boostability (Berlin)
  • SQ Digital
  • Gorilla Marketing
  • OTM
  • RMAA Group
  • Netpeak (Moscow)
  • Webrentic
  • Slon Media (Moscow)
  • 25wat
  • Jstokes
  • Thrive Agency
  • Sizmek Technologies Inc
  • ArnoldStreet
  • SocialMedia55
  • Hawk Media
  • El Cielo Digital - Sabemos de Marketing Digital
  • DieciseisOnce.com
  • SEOnet
  • Dicore Digital
  • Punto Rojo
  • Sherlock Communications
  • Centrico Digital
  • FP7 McCANN
  • Tonic International
  • MullenLowe MENA
  • Elephant Nation
  • BPG Group
  • Mars Media Group
  • Intango
  • Executive Digital
  • Pyramedia Group
  • 3points
  • Boopin
  • Maat Marcom Agency
  • Borarong Consulting
  • SyberGrupe
  • BlueMagnet
  • Rushing Tap
  • Watson Ferguson Marketing Agency

Methodology

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