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Australia Furniture Market, By Region, By Competition Forecast & Opportunities, 2019-2029F

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  • 86 Pages
  • February 2024
  • Region: Australia
  • TechSci Research
  • ID: 5235679
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Australia Furniture Market was valued at USD 10.2 billion in 2023 and is anticipated to project robust growth in the forecast period with a CAGR of 5.90% through 2029. The Australia furniture market is a dynamic and diverse sector that reflects the country's unique cultural and lifestyle influences. From classic to contemporary, and from rustic to modern, the Australia furniture market offers a wide range of options to cater to the diverse tastes and preferences of its population.

Australia's urban population is on the rise, leading to a growing demand for space-saving and multifunctional furniture. Compact and modular furniture designs are gaining popularity, especially in major cities where living spaces are often limited. There is a growing emphasis on eco-friendly and sustainable furniture options. Consumers are increasingly seeking products made from renewable materials and those that are manufactured with minimal environmental impact. Australian consumers are also willing to pay a premium for sustainable and locally sourced furniture.

The advent of e-commerce has significantly impacted the furniture market. Online platforms and virtual showrooms allow consumers to explore a wide range of furniture options, compare prices, and read reviews, making it easier to make informed purchasing decisions. Many consumers prefer unique and customized furniture pieces that reflect their individual style and needs. Custom furniture options, both online and in physical stores, are becoming more accessible and affordable.

Australia's favorable climate encourages a lifestyle that blurs the lines between indoor and outdoor spaces. This has driven the demand for outdoor furniture, creating a niche market for patio, garden, and balcony furniture. Australia's diverse population brings a rich blend of cultural influences, which is reflected in furniture design. Elements from various cultures, such as Asian, Scandinavian, and Mediterranean, are incorporated into modern furniture designs.

An aging population has led to a demand for furniture that prioritizes comfort, accessibility, and safety. This includes features like ergonomic designs, adjustable furniture, and mobility aids.

In conclusion, the Australia furniture market is characterized by a blend of cultural influences, sustainability, and a preference for customization. As urbanization and digitalization continue to shape consumer preferences, the market remains highly competitive and adaptable to evolving trends and lifestyle changes. With a strong focus on sustainability and innovation, the future of the Australia furniture market promises to be exciting and ever-evolving.

Key Market Drivers

Economic Factors

Economic factors play a significant role in driving the Australia furniture market. The country's economic health, including factors like GDP growth, employment rates, and consumer disposable income, greatly influence consumers' purchasing power and their willingness to invest in furniture. When the economy is robust and consumer confidence is high, people tend to be more willing to make significant purchases like furniture, which has a long lifespan.

In recent years, Australia has experienced steady economic growth, which has contributed to a strong and resilient furniture market. Rising incomes and employment levels have translated into increased consumer spending on home furnishings. People are more likely to invest in high-quality and aesthetically pleasing furniture when they feel financially secure.

However, economic factors also play a role in driving market trends. During economic downturns, there is a tendency for consumers to be more budget-conscious and seek value for money. This can drive demand for affordable furniture options and foster innovation in the sector to cater to cost-conscious consumers.

Additionally, changes in interest rates and housing market conditions influence the real estate sector, which, in turn, affects the demand for furniture. A booming property market often leads to higher demand for furniture as new homeowners seek to furnish their homes.

Demographic Shifts and Lifestyle Changes

Demographic shifts and evolving lifestyles have a profound impact on the Australia furniture market. As the population ages and diversifies, furniture preferences and needs change. Younger generations may seek furniture that aligns with urban and apartment living, while older consumers may prioritize comfort and accessibility in their choices.

The trend toward urbanization is also influencing furniture preferences. With more Australians living in urban environments, there is a greater demand for space-saving and multifunctional furniture. This includes items like modular sofas, foldable tables, and other innovative solutions that cater to smaller living spaces.

Furthermore, the changing nature of work and the rise of remote work due to technological advancements and the global pandemic have driven demand for home office furniture. Consumers are increasingly looking for ergonomic and stylish office furniture to create comfortable and productive workspaces in their homes.

Cultural diversity and immigration patterns also influence furniture styles and designs. Australia's multicultural society contributes to a demand for furniture that reflects diverse cultural tastes and preferences. This diversity leads to a wider range of furniture options in the market, from traditional to contemporary, catering to various cultural backgrounds and aesthetics.

Sustainability and Environmental Concerns

Sustainability and environmental concerns have become powerful drivers in the Australia furniture market. Australian consumers are increasingly conscious of the environmental impact of their purchases, and this extends to their choices in furniture. Eco-friendly and sustainable furniture options have gained popularity.

There is a growing demand for furniture made from responsibly sourced materials, as well as products that are certified for their environmental friendliness. This includes furniture made from reclaimed or recycled materials, as well as products with certifications like FSC (Forest Stewardship Council) or those that follow strict sustainability practices in their production processes.

Moreover, there is a growing awareness of the impact of fast furniture, which promotes disposability and excessive consumption. This has led to a shift towards quality over quantity, as consumers seek durable and long-lasting furniture items.

Key Market Challenges

Economic Uncertainty and Supply Chain Disruptions

One of the foremost challenges in the Australia furniture market is the impact of economic uncertainty and disruptions in global supply chains. The COVID-19 pandemic exposed the vulnerabilities in supply chains, and the furniture industry was no exception. The industry relies on sourcing raw materials, components, and finished products from both domestic and international suppliers. The disruptions caused by the pandemic, including factory closures, transportation delays, and labor shortages, led to supply constraints and increased costs.

Many furniture manufacturers in Australia source materials from overseas, particularly from Asia. These supply chains were severely impacted by shipping delays and port congestion, resulting in longer lead times and increased prices for imported furniture. Domestic manufacturers also faced challenges in procuring raw materials, as some suppliers reduced production or closed their doors temporarily. This situation not only affected the ability to meet demand but also put pressure on prices, impacting both manufacturers and consumers.

Additionally, economic uncertainty stemming from the pandemic led to reduced consumer spending and investment in non-essential items, including furniture. Many Australians postponed or canceled purchases due to concerns about job security and financial stability. This has caused fluctuations in demand and has made it challenging for businesses in the furniture sector to plan for production and inventory levels.

Sustainability and Environmental Concerns

The furniture industry worldwide is under increasing scrutiny for its impact on the environment. In Australia, sustainability and environmental concerns have become paramount, and this poses a significant challenge for the industry.

Australians are becoming more environmentally conscious, demanding furniture made from sustainable materials and produced with minimal environmental impact. This has pushed manufacturers to adopt eco-friendly practices and materials. However, transitioning to sustainable manufacturing processes and sourcing materials from certified, responsibly managed forests can be costly.

Additionally, there is growing concern about the disposal of furniture. As consumers replace their furniture, there is a pressing need for efficient recycling and disposal options to reduce the environmental footprint. Manufacturers and retailers are increasingly being held accountable for the end-of-life disposal of their products, which can pose financial and logistical challenges.

The Australian government has introduced regulations aimed at reducing waste, which could impact the furniture industry. For example, the Product Stewardship Act encourages manufacturers, importers, and retailers to take responsibility for the entire lifecycle of their products, including recycling and disposal. Compliance with these regulations may require additional investments and resources from businesses.

Intense Competition and Online Retail

The Australia furniture market is highly competitive, with numerous local and international players vying for market share. The rise of online retail has intensified this competition, as e-commerce platforms offer consumers a vast array of options at their fingertips. While this provides consumers with greater choice, it poses challenges to brick-and-mortar furniture stores.

Brick-and-mortar retailers face the challenge of competing with online counterparts, which often have lower overhead costs and can offer lower prices. To remain competitive, traditional furniture stores must invest in their online presence, customer service, and in-store experiences. This adaptation requires financial investments and adjustments in their business models.

The intense competition in the market also drives innovation, forcing companies to differentiate themselves through unique product offerings, design, and customer service. Manufacturers and retailers must continually strive to meet changing consumer preferences and provide a compelling value proposition to succeed in this highly competitive environment.

Key Market Trends

Sustainable and Eco-Friendly Furniture

Sustainability is a global trend, and the Australia furniture market is no exception. Consumers are becoming increasingly conscious of the environmental impact of their purchases, including furniture. As a result, there is a growing demand for sustainable and eco-friendly furniture options.

Materials: Sustainable furniture is often made from renewable and recycled materials. Timber from certified sustainable forests, reclaimed wood, and recycled metal are popular choices. Consumers are seeking out furniture that carries eco-friendly certifications and labels, ensuring that it meets stringent environmental and ethical standards.

Design: Furniture designers are embracing sustainable design principles, creating pieces that are both aesthetically pleasing and eco-friendly. This includes modular and multifunctional furniture that maximizes space and minimizes waste. Repurposing and upcycling old furniture is also gaining popularity, contributing to a reduction in furniture waste.

Local Manufacturing: Many consumers are showing a preference for locally made furniture, which reduces the carbon footprint associated with long-distance shipping. Australian manufacturers are responding by producing high-quality, sustainable furniture that aligns with consumer values.

Online Retail and E-Commerce Growth

The rise of e-commerce has significantly impacted the Australia furniture market. Consumers are increasingly turning to online retail for their furniture purchases, driven by convenience, a wider selection, and competitive pricing. Several key trends are emerging in this online space:

Direct-to-Consumer Brands: Many direct-to-consumer (DTC) furniture brands have gained traction in the Australia market. These companies cut out intermediaries and sell directly to consumers online, often offering stylish and affordable furniture options.

Virtual Reality and Augmented Reality: Online furniture retailers are integrating virtual reality (VR) and augmented reality (AR) technologies to provide consumers with immersive shopping experiences. Customers can visualize how furniture will look in their homes, enhancing the online shopping process.

Customization: E-commerce platforms are increasingly offering customization options, allowing consumers to personalize furniture items such as sofas, tables, and chairs to fit their unique preferences and spaces. This personalization trend enhances the online shopping experience.

Sustainable Shipping: As environmental concerns persist, online furniture retailers are making efforts to reduce their carbon footprint. Some are adopting eco-friendly shipping practices, including using recyclable packaging materials and optimizing delivery routes to minimize emissions.

Multi-Functional and Space-Saving Furniture

With urbanization on the rise and living spaces becoming more compact, there is a growing demand for multi-functional and space-saving furniture solutions in Australia. This trend is driven by the need to maximize utility and efficiency in smaller living areas.

Convertible Furniture: Convertible furniture, such as sofa beds, wall beds, and dining tables that double as workspaces, is gaining popularity. These pieces serve multiple purposes, making them essential in small apartments and homes.

Modular Design: Modular furniture allows consumers to customize and adapt their furniture to different spaces and needs. It's a flexible solution that caters to changing lifestyles and living arrangements.

Compact and Lightweight Materials: Furniture designers are focusing on creating lightweight and easy-to-move furniture. Pieces that are easy to assemble and disassemble are ideal for those who frequently relocate or live in smaller spaces.

Storage Solutions: Furniture with built-in storage options is becoming increasingly important. Ottomans with hidden compartments, coffee tables with storage, and bed frames with drawers provide valuable space-saving solutions.

Segmental Insights

Product Type Insights

Home furniture plays a pivotal role in the Australia furniture market, holding a significant share due to various factors that cater to the diverse needs and preferences of the population. Australia's furniture market is a dynamic and ever-evolving sector, driven by shifts in lifestyle, housing trends, and consumer demands.

The prominence of home furniture within the Australia furniture market can be attributed to several key factors:

Changing Lifestyles: Australians have witnessed significant changes in lifestyle over the years. An increasing focus on work-from-home arrangements, remote learning, and the desire for more comfortable and functional living spaces has spurred the demand for home furniture. Versatile pieces that cater to these evolving needs are highly sought after.

Housing Trends: The type of housing that Australians opt for has evolved. Smaller living spaces, such as apartments and townhouses, have become more popular, particularly in urban areas. This trend has led to a surge in demand for compact and space-saving furniture that maximizes utility while minimizing the footprint.

Customization: Consumers in Australia are increasingly looking for personalized and customizable furniture solutions that reflect their unique tastes and fit their living spaces perfectly. Home furniture often offers a wide range of options for customization, such as materials, colors, and designs.

E-Commerce and Retail: The availability of home furniture through both e-commerce platforms and traditional retail stores provides consumers with a wide range of choices and the convenience of online shopping. This accessibility has further boosted the demand for home furniture.

Prominent players in the Australian home furniture market include established brands, local manufacturers, and global furniture retailers. Consumers can choose from a diverse selection of home furniture, including sofas, beds, dining sets, coffee tables, bookshelves, and more, to suit their specific needs and style preferences.

As the Australian population continues to grow and diversify, the demand for home furniture is expected to remain strong. The ongoing evolution of lifestyle, housing trends, and consumer preferences will continue to shape the market, ensuring that home furniture maintains its significant share within the broader Australia furniture industry. Whether it's for creating a cozy home office, a comfortable living room, or a functional dining space, home furniture is a vital component in enhancing the quality of life for Australians.

Sales Channel Insights

The Australia furniture market has seen a substantial shift in recent years, with online retail playing a significant role in its growth and evolution. As consumers increasingly turn to the internet for shopping convenience, variety, and competitive pricing, online retailers have carved out a substantial share of the Australia furniture market.

The influence of e-commerce in the Australia furniture market is evident in the way consumers shop for furniture. Online platforms offer a vast array of options, from traditional to contemporary styles, catering to diverse tastes and preferences. This variety, coupled with the convenience of shopping from the comfort of one's home, has attracted a substantial portion of the furniture-buying population.

Changing consumer behaviour has been a key driver of the online furniture market's success. Australians have increasingly embraced the digital shopping experience, motivated by factors such as the COVID-19 pandemic, which accelerated the shift towards online retail. The ability to browse, compare, and purchase furniture online provides consumers with a hassle-free shopping experience.

Online retailers often offer price transparency and competitive pricing, allowing consumers to compare products and prices easily. Additionally, the ability to provide discounts and special offers through online channels has made these retailers attractive to budget-conscious consumers. Many Australians are drawn to online platforms for the potential cost savings.

Online furniture shopping offers unparalleled convenience. Consumers can browse a wide range of products, read reviews, and make informed decisions at any time, without the need to physically visit multiple brick-and-mortar stores. This accessibility is particularly appealing to busy individuals and families, as it saves both time and effort.

Online furniture retailers often provide customization options, allowing consumers to personalize their furniture selections to meet specific needs and design preferences. This level of flexibility is a significant draw for many buyers, as they can create furniture pieces tailored to their unique spaces.

Online furniture retailers have worked to optimize their supply chain and logistics. With efficient warehousing and delivery systems, they can offer quicker lead times and reliable delivery services, addressing one of the major concerns associated with online furniture purchases - delivery and assembly.

Regional Insights

Australia Capital Territory (ACT) and New South Wales (NSW) collectively hold a substantial share in the Australia furniture market. These two regions, characterized by their vibrant urban centers, diverse demographics, and flourishing economies, play a pivotal role in shaping the nation's furniture industry.

Canberra, is known for its cosmopolitan lifestyle and a population with a penchant for stylish and contemporary furniture. The demand for furniture in ACT is influenced by the region's rapid urbanization and the desire for interior design that reflects modern sensibilities. Residents in ACT often prioritize high-quality, aesthetically pleasing furniture to complement their urban living spaces.

New South Wales, on the other hand, boasts a dynamic and diverse population, with Sydney, Australia's largest city, at its heart. NSW's furniture market is marked by a broad spectrum of consumer preferences, ranging from classic and timeless designs to innovative and avant-garde styles. The state's housing and construction sectors contribute significantly to the demand for furniture, as people moving into new homes or renovating often seek to furnish their spaces with a wide array of furniture pieces.

Several factors contribute to the significant share of ACT and NSW in the Australia furniture market:

Population and Urbanization: Both regions have a substantial population that is highly urbanized. Urban dwellers are more likely to invest in furniture, as they often reside in smaller living spaces and place a premium on interior decor and functionality.

Economic Prosperity: ACT and NSW are economic powerhouses, with thriving business sectors and strong employment opportunities. This economic prosperity allows residents to allocate a portion of their disposable income to furniture purchases.

Interior Design Trends: The influence of interior design trends and the desire for comfortable, stylish living spaces drive the demand for furniture in these regions. Consumers are constantly seeking the latest trends in furniture design.

Hospitality and Tourism: NSW, with its tourism and hospitality industry, requires a constant supply of commercial furniture, further contributing to the region's share in the market.

Diverse Demographics: A diverse population means a diverse range of preferences. Furniture retailers in ACT and NSW cater to a wide spectrum of consumer tastes, offering furniture that spans various styles, materials, and price points.

Home Renovation and Construction: The ongoing construction and renovation projects in these regions boost furniture sales. As more homes are built or remodeled, there is a continuous demand for furnishings.

Report Scope:

In this report, the Australia furniture market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Australia Furniture Market, By Product Type:

  • Home Furniture
  • Office Furniture
  • Institutional Furniture

Australia Furniture Market, By Raw Material:

  • Wood
  • Plastic
  • Metal
  • Others

Australia Furniture Market, By Sales Channel:

  • Supermarkets/Hypermarkets
  • Exclusive Stores
  • Online
  • Others

Australia Furniture Market, By Region:

  • Australia Capital Territory & New South Wales
  • Northern Territory & Southern Australia
  • Western Australia
  • Queensland
  • Victoria & Tasmania

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Australia furniture market.

Available Customizations:

Australia Furniture market report with the given market data, the publisher offers customizations according to a company's specific needs.

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Table of Contents

1. Introduction
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
4. Voice of Customer
4.1. Factors Influencing Purchase Decision
4.2. Challenges Faced Post Purchase
4.3. Brand Awareness
5. Australia Furniture Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Product Type Market Share Analysis (Home Furniture, Office Furniture and Institutional Furniture)
5.2.2. By Raw Material Market Share Analysis (Wood, Plastic, Metal and Others (Bamboo, Cane, etc.))
5.2.3. By Sales Channel Market Share Analysis (Supermarkets/Hypermarkets, Exclusive Stores, Online and Others (Direct Sales, etc.))
5.2.4. By Regional Market Share Analysis Australia Capital Territory & New South Wales Market Share Analysis Northern Territory & Southern Australia Market Share Analysis Western Australia Market Share Analysis Queensland Market Share Analysis Victoria & Tasmania Market Share Analysis
5.2.5. By Top 5 Companies Market Share Analysis, Others (2023)
5.3. Australia Furniture Market Mapping & Opportunity Assessment
5.3.1. By Product Type Market Mapping & Opportunity Assessment
5.3.2. By Raw Material Market Mapping & Opportunity Assessment
5.3.3. By Sales Channel Market Mapping & Opportunity Assessment
5.3.4. By Regional Market Mapping & Opportunity Assessment
6. Australia Home Furniture Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Raw Material Market Share Analysis
6.2.2. By Sales Channel Market Share Analysis
6.2.3. By Region Market Share Analysis
7. Australia Office Furniture Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Raw Material Market Share Analysis
7.2.2. By Sales Channel Market Share Analysis
7.2.3. By Region Market Share Analysis
8. Australia Institutional Furniture Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Raw Material Market Share Analysis
8.2.2. By Sales Channel Market Share Analysis
8.2.3. By Region Market Share Analysis
9. Market Dynamics
9.1. Drivers
9.2. Challenges
10. Impact of COVID-19 on Australia Furniture Market
10.1. Impact Assessment Model
10.1.1. Key Segments Impacted
10.1.2. Key Regions Impacted
11. Market Trends & Developments
12. Porter’s Five Forces Model
12.1. Competitive Rivalry
12.2. Bargaining Power of Buyers
12.3. Bargaining Power of Suppliers
12.4. Threat of New Entrants
12.5. Threat of Substitutes
13. SWOT Analysis
13.1. Strengths
13.2. Weaknesses
13.3. Opportunities
13.4. Threats
14. Policy and Regulatory Landscape15. Australia Economic Profile
16. Competitive Landscape
16.1. Company Profiles
16.1.1. IKEA Pty Limited Company Details Product & Services Financials (As Per Availability) Key market Focus & Geographical Presence Recent Developments Key Management Personnel
16.1.2. Steelcase Australia Pty. Ltd Company Details Product & Services Financials (As Per Availability) Key market Focus & Geographical Presence Recent Developments Key Management Personnel
16.1.3. Herman Miller (Aust.) Proprietary Limited Company Details Product & Services Financials (As Per Availability) Key market Focus & Geographical Presence Recent Developments Key Management Personnel
16.1.4. Haworth Australia Pty Limited Company Details Product & Services Financials (As Per Availability) Key market Focus & Geographical Presence Recent Developments Key Management Personnel
16.1.5. Greenlit Brands Pty Limited Company Details Product & Services Financials (As Per Availability) Key market Focus & Geographical Presence Recent Developments Key Management Personnel
16.1.6. HNI Corporation Company Details Product & Services Financials (As Per Availability) Key market Focus & Geographical Presence Recent Developments Key Management Personnel
16.1.7. Knoll Inc. Company Details Product & Services Financials (As Per Availability) Key market Focus & Geographical Presence Recent Developments Key Management Personnel
16.1.8. Sebel Pty Ltd. Company Details Product & Services Financials (As Per Availability) Key market Focus & Geographical Presence Recent Developments Key Management Personnel
16.1.9. Schiavello Group Pty. Ltd Company Details Product & Services Financials (As Per Availability) Key market Focus & Geographical Presence Recent Developments Key Management Personnel
16.1.10. Harvey Norman Holdings Limited Company Details Product & Services Financials (As Per Availability) Key market Focus & Geographical Presence Recent Developments Key Management Personnel
17. Strategic Recommendations
17.1. Key Focus Areas
17.2. Target Product Type
17.3. Target Sales Channel
18. About the Publisher & Disclaimer

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • IKEA Pty Limited
  • Steelcase Australia Pty. Ltd
  • Herman Miller (Aust.) Proprietary Limited
  • Haworth Australia Pty Limited
  • Greenlit Brands Pty Limited
  • HNI Corporation
  • Knoll Inc.
  • Sebel Pty Ltd.
  • Schiavello Group Pty. Ltd
  • Harvey Norman Holdings Limited

Table Information