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India Dietary Supplement Market, By Product Type (Vitamin, Combination Dietary Supplement, Herbal Supplement, Fish Oil & Omega Fatty Acid, Protein & Other), By Form, By Distribution Channel, By Application, By End Use, By Region, Competition Forecast & Opportunities, FY2027

  • ID: 5235681
  • Report
  • June 2021
  • Region: India
  • TechSci Research
The Indian Dietary Supplement Market was Valued USD 3924.44 Million in FY2020 and is Predicted to Grow Over a CAGR of 16% Until FY2027.

FEATURED COMPANIES

  • Abbott India Limited
  • Dabur India Limited
  • Patanjali Ayurved Limited
  • The Himalaya Drug Company
  • MORE
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The Indian Dietary Supplement Market was valued USD3924.44 million in FY2020 and is predicted to grow over a CAGR of 16% until FY2027. Growth in the market can be attributed to growing consumer awareness about preventive healthcare, increasing purchasing power, and rising cases of lifestyle diseases such as obesity, blood pressure, diabetes, malnutrition, etc. In addition, the adoption of aggressive marketing & promotional strategies for the promotion of dietary supplements is expected to positively influence the growth of the market.



Consumers are increasingly shifting towards preventive healthcare. India has one of the highest diabetes cases in the world and it is anticipated that over 80 million people will be diabetic in the country by 2030F. Consumers are now getting increasingly aware of the excessive use of chemicals and their side effects. Food supplements with nutritious and natural ingredients are becoming increasingly popular among consumers. This is due to the customers’ understanding of the importance of eating healthy food and a growing concern for the environment. As a result, a majority of dietary supplement manufacturers are emphasizing on the use of organic/ecological or renewable ingredients. Moreover, consumer spending on luxury goods has risen as per capita disposable income has increased. Due to the increased discretionary income, middle-income consumers are spending more on dietary supplements. Furthermore, dietary supplements are manufactured by a growing number of trusted companies in India, with accredited statements, as a result of which a rising number of customers have started using dietary supplements.

Another factor that contributes to the Indian Dietary Supplement Market is the busy lifestyle of people. People with hectic lifestyles are unable to sustain a healthy diet, and as a result, they turn to dietary supplements to meet their nutritional needs. Dietary supplements are common among people who lead busy lives because they are easy to transport, can be consumed on-the-go, and aid the prevention of nutritional deficiencies.

The Indian Dietary Supplement Market is segmented into product type, form, distribution channel, application, end-use and region. Based on product type, the Indian Dietary Supplement Market is divided into vitamin, combination dietary supplement, herbal supplement, fish oil & omega fatty acid, protein & other. Among these, the vitamin dietary supplement segment holds the major share in the market in FY2021, due to the fact that vitamin & mineral dietary supplements contain a variety of micronutrients, water-soluble & fat-soluble vitamins that help the body to function smoothly and improve mental health as well. Based on distribution channel, pharmacies and drug stores hold the highest market share as the government licenses them to sell drugs and dietary supplements as prescribed by doctors or healthcare professionals.

The Indian Dietary Supplement Market is controlled by several major players, including Dabur India Limited, Herbalife International India Pvt. Ltd., Amway India Enterprises Pvt. Ltd., Himalaya Drug Company, Abbott India Limited, among others. Companies operating in the market are investing in R&D and launching new products to retain their share in the competitive market.

Years considered for this report:
  • Historical Years: FY2016-FY2019
  • Base Year: FY2020
  • Estimated Year: FY2021E
  • Forecast Period: FY2022F-FY2027F
Objective of the Study:
  • To analyze the historical growth in the market size of the Indian Dietary Supplement Market from FY2016 to FY2020.
  • To estimate and forecast the market size of the Indian Dietary Supplement Market from FY2021 to FY2027F and growth rate until FY2027F.
  • To classify and forecast the Indian Dietary Supplement Market based on product type, form, distribution channel, application, end-use, region and company.
  • To identify dominant region or segment in the Indian Dietary Supplement Market.
  • To identify drivers and challenges for the Indian Dietary Supplement Market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in the Indian Dietary Supplement Market.
  • To conduct pricing analysis for the Indian Dietary Supplement Market.
  • To identify and analyze the profile of leading players operating in the Indian Dietary Supplement Market.
  • To identify key sustainable strategies adopted by market players in the Indian Dietary Supplement Market.
The publisher performed both primary as well as exhaustive secondary research for this study. Initially, the publisher sourced a list of dietary supplement manufacturers and suppliers in India. Subsequently, the publisher conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, the publisher was able to include manufacturers which could not be identified due to the limitations of secondary research. The publisher analyzed the product offerings, distribution channels, and regional presence of all major dietary supplement suppliers across the country.

The publisher calculated the size for the Indian Dietary Supplement Market by using a bottom-up approach, where manufacturers’ value shares data for standard types were recorded and forecast for the future years. The publisher sourced these values from industry experts and company representatives and externally validated through analyzing historical sales data of respective manufacturers to arrive at the overall market size. Various secondary sources such as directories, databases such as Central Statistical Office of India, Ministry of Statistics & Programme Implementation, FSSAI, Company Annual Reports, World Bank, Industry Magazines, Government databases, News Dailies, Credible Paid Databases, Proprietary Database, White Papers and Investor Presentations were also reviewed.

Key Target Audience:
  • Manufacturers and suppliers of vitamin & mineral dietary supplements, herbal dietary supplements, protein dietary supplements & other dietary supplements
  • Organizations, forums and alliances related to dietary supplements
  • Industry associations and government bodies such as regulating authorities and policy makers
  • Market research and consulting firms
The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as dietary supplement manufacturers, distributors and dealers, customers and policy makers. The study would help them to identify which market segments should be targeted over the coming years in order to strategize investments and capitalize on the growth opportunities in the market.

Report Scope:

In this report, the Indian Dietary Supplement Market has been segmented into the following categories in addition to the industry trends which have also been detailed below:

India Dietary Supplement Market, By Product Type:
  • Vitamin
  • Herbal Supplement
  • Protein
  • Combination Dietary Supplement
  • Fish Oil & Omega Fatty Acid
  • Other
India Dietary Supplement Market, By Form:
  • Capsules
  • Powder
  • Tablets
  • Liquids
  • Soft Gels/Gel Caps
India Dietary Supplement Market, By Distribution Channel:
  • Pharmacies and Drug Stores
  • Supermarkets and Hypermarkets
  • Online
  • Others
India Dietary Supplement Market, By Application:
  • General Health
  • Immunity
  • Energy & Weight Management
  • Bone & Joint Health
  • Others
India Dietary Supplement Market, By End-Use:
  • Adults
  • Children
  • Geriatric
  • Pregnant Females
  • Infants
India Dietary Supplement Market, By Region:
  • North India
  • South India
  • West India
  • East India
Competitive Landscape
  • Company Profiles: Detailed analysis of the major companies present in the Indian Dietary Supplement Market.
Available Customizations:
With the given market data, the publisher offers customizations according to the company’s specific needs.

This report will be delivered within 2 business days.

Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Abbott India Limited
  • Dabur India Limited
  • Patanjali Ayurved Limited
  • The Himalaya Drug Company
  • MORE
1. Product Overview

2. Research Methodology

3. Executive Summary

4. Impact of COVID-19 on India Dietary Supplement Market

5. India Dietary Supplement Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Product Type (Vitamin, Combination Dietary Supplement, Herbal Supplement, Fish Oil & Omega Fatty Acid, Protein & Other)
5.2.2. By Form (Tablets, Capsules, Powder, Liquids, Soft Gels/Gel Cap)
5.2.3. By Distribution Channel (Pharmacies and Drug Stores, Supermarkets and Hypermarkets, Online, Others)
5.2.4. By Application (Energy & Weight Management, General Health, Bone & Joint Health, Immunity, Others)
5.2.5. By End Use (Infants, Children, Adults, Pregnant Females, Geriatric)
5.2.6. By Region (North, West, South, East)
5.2.7. By Company (FY2021)
5.3. Market Map

6. North India Dietary Supplement Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Product Type
6.2.2. By Form
6.2.3. By Distribution Channel
6.2.4. By Application
6.2.5. By End Use

7. West India Dietary Supplement Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Product Type
7.2.2. By Form
7.2.3. By Distribution Channel
7.2.4. By Application
7.2.5. By End Use

8. South India Dietary Supplement Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Product Type
8.2.2. By Form
8.2.3. By Distribution Channel
8.2.4. By Application
8.2.5. By End Use

9. East India Dietary Supplement Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Product Type
9.2.2. By Form
9.2.3. By Distribution Channel
9.2.4. By Application
9.2.5. By End Use

10. Import & Export Analysis

11. Market Dynamics
11.1. Drivers
11.2. Challenges

12. Market Trends & Developments

13. Policy & Regulatory Landscape

14. India Economic Profile

15. Competitive Landscape
15.1. Competition Outlook
15.2. Company Profiles
15.2.1. Dabur India Limited
15.2.2. Herbalife International India Private Limited
15.2.3. Amway India Enterprises Private Limited
15.2.4. The Himalaya Drug Company
15.2.5. Abbott India Limited
15.2.6. Kraft Heinz India Private Limited
15.2.7. Sun Pharmaceutical Industries Limited
15.2.8. GlaxoSmithKline Consumer Healthcare Limited
15.2.9. Danone Nutricia International Private Limited
15.2.10. Patanjali Ayurved Limited

16. Strategic Recommendations

17. About the Publisher & Disclaimer

List of Figures
Figure 1: India Dietary Supplement Market Size, By Value (USD Million), FY2016-FY2027F
Figure 2: India Dietary Supplement Market Share, By Product Type, By Value, FY2016-FY2027F
Figure 3: India Dietary Supplement Market Share, By Form, By Value, FY2016-FY2027F
Figure 4: India Dietary Supplement Market Share, By Distribution Channel, By Value, FY2016-FY2027F
Figure 5: India Dietary Supplement Market Share, By Application, By Value, FY2016-FY2027F
Figure 6: India Dietary Supplement Market Share, By End Use, Value, FY2016-FY2027F
Figure 7: India Dietary Supplement Market Share, By Region, By Value, FY2016-FY2027F
Figure 8: India Net State Domestic Product (NSDP) by Region, FY2018 (USD Million)
Figure 9: India Population Distribution, By Region, 2019 (Millions)
Figure 10: India Dietary Supplement Market Share, By Company, By Value, FY2020
Figure 11: India Dietary Supplement Market Map, By Product Type on the Basis of Market Size (USD Million) & Growth Rate (%)
Figure 12: North India Dietary Supplement Market Size, By Value (USD Million), FY2016-FY2027F
Figure 13: North India Net State Domestic Product (NSDP), FY2015-FY2019 (USD Million)
Figure 14: North India Population, 2017-2019 (Millions)
Figure 15: North India Dietary Supplement Market Share, By Product Type, By Value, FY2016-FY2027F
Figure 16: North India Dietary Supplement Market Share, By Form, By Value, FY2016-FY2027F
Figure 17: North India Dietary Supplement Market Share, By Distribution Channel, By Value, FY2016-FY2027F
Figure 18: North India Dietary Supplement Market Share, By Application, By Value, FY2016-FY2027F
Figure 19: North India Dietary Supplement Market Share, By End Use, Value, FY2016-FY2027F
Figure 20: South India Dietary Supplement Market Size, By Value (USD Million), FY2016-FY2027F
Figure 21: South India Net State Domestic Product (NSDP), FY2015-FY2019 (USD Million)
Figure 22: South India Population, 2017-2019 (Millions)
Figure 23: South India Dietary Supplement Market Share, By Product Type, By Value, FY2016-FY2027F
Figure 24: South India Dietary Supplement Market Share, By Form, By Value, FY2016-FY2027F
Figure 25: South India Dietary Supplement Market Share, By Distribution Channel, By Value, FY2016-FY2027F
Figure 26: South India Dietary Supplement Market Share, By Application, By Value, FY2016-FY2027F
Figure 27: South India Dietary Supplement Market Share, By End Use, Value, FY2016-FY2027F
Figure 28: West India Dietary Supplement Market Size, By Value (USD Million), FY2016-FY2027F
Figure 29: West India Net State Domestic Product (NSDP), FY2015-FY2019 (USD Million)
Figure 30: West India Population, 2017-2019 (Millions)
Figure 31: West India Dietary Supplement Market Share, By Product Type, By Value, FY2016-FY2027F
Figure 32: West India Dietary Supplement Market Share, By Form, By Value, FY2016-FY2027F
Figure 33: West India Dietary Supplement Market Share, By Distribution Channel, By Value, FY2016-FY2027F
Figure 34: West India Dietary Supplement Market Share, By Application, By Value, FY2016-FY2027F
Figure 35: West India Dietary Supplement Market Share, By End Use, Value, FY2016-FY2027F
Figure 36: East India Dietary Supplement Market Size, By Value (USD Million), FY2016-FY2027F
Figure 37: East India Net State Domestic Product (NSDP), FY2015-FY2019 (USD Million)
Figure 38: East India Population, 2017-2019 (Millions)
Figure 39: East India Dietary Supplement Market Share, By Product Type, By Value, FY2016-FY2027F
Figure 40: East India Dietary Supplement Market Share, By Form, By Value, FY2016-FY2027F
Figure 41: East India Dietary Supplement Market Share, By Distribution Channel, By Value, FY2016-FY2027F
Figure 42: East India Dietary Supplement Market Share, By Application, By Value, FY2016-FY2027F
Figure 43: East India Dietary Supplement Market Share, By End Use, Value, FY2016-FY2027F
Figure 44: India Provitamin & Vitamin Imports, By Value, FY2016-FY2020 (USD Million)
Figure 45: India Provitamin & Vitamin Imports, By Volume, FY2016-FY2020 (Thousand Tons)
Figure 46: India Provitamin & Vitamin Imports, By Top 5 Country, By Value Share, FY2020
Figure 47: India Provitamin & Vitamin Exports, By Value, FY2016-FY2020 (USD Million)
Figure 48: India Provitamin & Vitamin Exports, By Volume, FY2016-FY2020 (Thousand Tons)
Figure 49: India Provitamin & Vitamin Exports, By Top 5 Country, By Value Share, FY2020
Figure 50: India Protein Concentrates Imports, By Value, FY2016-FY2020 (USD Million)
Figure 51: India Protein Concentrates Imports, By Volume, FY2016-FY2020 (Thousand Tons)
Figure 52: India Protein Concentrates Imports, By Top 5 Country, By Value Share, FY2020
Figure 53: India Protein Concentrates Exports, By Value, FY2016-FY2020 (USD Million)
Figure 54: India Protein Concentrates Exports, By Volume, FY2016-FY2020 (Thousand Tons)
Figure 55: India Protein Concentrates Exports, By Top 5 Country, By Value Share, FY2020
Figure 56: India Other Medicaments Containing Imports, By Value, FY2016-FY2020 (USD Million)
Figure 57: India Other Medicaments Containing Imports, By Volume, FY2016-FY2020 (Tons)
Figure 58: India Other Medicaments Containing Imports, By Top 5 Country, By Value Share, FY2020
Figure 59: India Other Medicaments Containing Vitamins Exports, By Value, FY2016-FY2020 (USD Million)
Figure 60: India Other Medicaments Containing Exports, By Volume, FY2016-FY2020 (Thousand Tons)
Figure 61: India Other Medicaments Containing Exports, By Top 5 Country, By Value Share, FY2020
Figure 62: India Herbal Supplement Market Size (USD Million)

List of Tables
Table 1: India Provitamin & Vitamin Imports, By Top 5 Country, By Value, FY2020
Table 2: India Provitamin & Vitamin Exports, By Top 5 Country, By Value, FY2020
Table 3: India Protein Concentrates Imports, By Top 5 Country, By Value, FY2020
Table 4: India Protein Concentrates Exports, By Top 5 Country, By Value, FY2020
Table 5: India Other Medicaments Containing Imports, By Top 5 Country, By Value, FY2020
Table 6: India Other Medicaments Containing Exports, By Top 5 Country, By Value, FY2020
Note: Product cover images may vary from those shown
  • Dabur India Limited
  • Herbalife International India Private Limited
  • Amway India Enterprises Private Limited
  • The Himalaya Drug Company
  • Abbott India Limited
  • Kraft Heinz India Private Limited
  • Sun Pharmaceutical Industries Limited
  • GlaxoSmithKline Consumer Healthcare Limited
  • Danone Nutricia International Private Limited
  • Patanjali Ayurved Limited
Note: Product cover images may vary from those shown
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