Middle East and Africa Frozen Fruits Market Forecast to 2027 - COVID-19 Impact and Regional Analysis by Product Type; Application; Technique

By Product Type (Citrus Fruit, Tropical Fruits, Berries, Others); Application (Confectionery and Bakery, Jams and Preserves, Fruit-based Beverages, Dairy, Others); Technique (Freeze Drying, Individual Quick Freezing (IQF)), and Country,” the market was valued at US$ 130.34 million in 2019 and is projected to reach US$ 179.05 million by 2027; it is expected to grow at a CAGR of 4.6% during the forecast period. The report highlights key factors driving the market growth and prominent players, along with their developments in the market.

Frozen fruits are the fruits that are quickly frozen and packaged in a nitrogen atmosphere when picked at their ripeness peak. The various health benefits related to frozen fruits consumption have been one of the major factors that have favored the MEA frozen fruits market. The frozen fruits are known to be one of the healthiest fruits that have been gaining rising demand in the MEA region. The frozen fruits are a rich source of various antioxidants, minerals, and vitamins that have further favored the growth of the market all over the MEA region. The easy availability of frozen fruits compared to fresh fruits has been another factor that has fueled the demand for frozen fruits in the region.

Frozen fruits are gaining popularity among consumers since they offer many advantages over fresh produce. It has further revitalized the industry as awareness of the nutritional value of frozen fruits increases coupled with clean eating habits. The shelf life of frozen fruit is longer as compared to the fresh fruit, due to which consumers tend to prefer frozen fruits more. Additionally, demand for frozen fruits has been increased owing to changes in consumer consumption patterns and changes in lifestyle. Frozen fruits offer numerous benefits, including shorter cooking time, the convenience of using, no need to peel, cut, and wash, and among others. These factors are anticipated to fuel the MEA frozen fruits market in the upcoming years.

The Middle East and Africa frozen fruits market is concentrated with a few well-established players such as Crop's Fruits NV, Mirelite Mirsa Co. Ltd., SunOpta Inc., Greenyard, and General Mills Inc.

Impact of COVID-19 Pandemic on Frozen fruits Market

COVID-19 outbreak first began in Wuhan (China) in December 2019, and since then it has spread across the globe at a fast pace. China, Italy, Iran, Spain, the Republic of Korea, France, Germany, and the US are among the worst affected countries in terms of confirmed cases and reported deaths as of March 2020. The COVID-19 outbreak has affected economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. The overall market breakdown due to COVID-19 is also affecting the growth of the frozen fruits market due to shutting down of factories, obstacle in supply chain, and downturn in world economy.

The report includes the segmentation of the Middle East and Africa frozen fruits market as follows:

By Product Type

• Citrus Fruit
• Tropical Fruits
• Berries
• Others

By Technique

• Freeze Drying
• Individual Quick Freezing (IQF)

By Application

• Confectionery and Bakery
• Jams and Preserves
• Fruit-based Beverages
• Dairy
• Others

By Country

• South Africa
• Saudi Arabia
• UAE
• Rest of MEA

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